Koppla ihop, automatisera, optimera - E-handel€¦ · Dashboard CMS Commerce EPiServer 7 My site...
Transcript of Koppla ihop, automatisera, optimera - E-handel€¦ · Dashboard CMS Commerce EPiServer 7 My site...
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2<5++(.�����14 NOVEMBER, STOCKHOLM
Koppla ihop, automatisera, optimera– sökning som ett verktyg för bättre affärer på webben
AdamBlombergMarknadschef,Sök- och beteendetjänster
TomSteniusProduktchef,Söktjänster
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13 år
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10,4 miljoner frågor
besvarade– varje dag
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trallskruv
Användare som sökte efter trallskruv köpte:
sökfråga + konvertering
Automatisera
Kopplaihop
Optimera
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SiteSeeker
Find
”Owl” – Sökning
Datanavigation
2013 2014
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”Owl”trallskruv
Användare som sökte efter trallskruv köpte:
sökfråga + konvertering
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Satisfaction
Learnability
Consistency
Simplicity
Ease of useConfidence
Effectiveness
Efficiency
CapabilityUsability
Usability level of “Owl” prototype Sept 2013
2
3
4
5
1
Usability level of SiteSeeker Sept 2013
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Tack!AdamBlomberg@adamblomberg0709-100 [email protected]
TomStenius@tomstenius070-777 47 [email protected]