Kongos

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Kongos Online Marketing/Print Advertising

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Overview of Campaign This report recaps our marketing efforts for KONGOS. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Desktop 2.  Dedicated Emailing – To CC members in Los Angeles 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting KONGOS show 5.  Sweepstakes – Pages hosted on campuscircle.com 6.  Print Ad Campaign – In Campus Circle

The campaign had 389 clicks (includes 117 bitly clicks), 3,010 content related page views.

Print Ad #1 Example

Print Ad #2 Example

Original Content

Page Views – 286 Social Media Interactions - 3

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 250K+ to date. Clicks – 71

Dedicated Email

Delivered – 21K+ Opened – 1,840

Clicks - 191

Campus Circle

Newsletter Emails – 21,484 Opens – 1,794

Weekly Newsletter Campaign Clicks– 10

Calendar Listing #1

Page Views – 45 Website Traffic 733,000/month


Calendar Listing #2

Page Views – 51 Website Traffic 733,000/month


Music Trailer

Page Views – 65 Website Traffic Page Views – 733,000/month


Social Media #1

Sweepstakes Page #1

Page Views– 430 Entries – 161

Website Traffic Page Views – 733,000/month


Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Sweepstakes Page #2

Page Views– 294 Entries – 82

Website Traffic Page Views – 733,000/month


Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status

Kongos

Documents

Transcript of Kongos