Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Kodaline Online Marketing Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for KODALINE. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Desktop/Mobile 2.  Dedicated Emailing – To CC members in Los Angeles 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (28K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting KODALINE show 5.  Sweepstakes – Pages hosted on campuscircle.com

The campaign had 493 clicks (includes 81 bitly clicks), 2,800 content related page views.

Original Content

Page Views – 316 Website Traffic 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 544K+ to date. Clicks – 259

Mobile Banner Ads

Dedicated Email

Delivered – 21K+ Opened – 1,821

Clicks - 127

Campus Circle

Newsletter Emails – 21,484 Opens – 1900

Weekly Newsletter Campaign Clicks– 26

Calendar Listing

Page Views – 143

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Music Trailer

Page Views – 76 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media #1

Sweepstakes Page

Page Views– 442 Entries – 132

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status