Kim Bryden Resume 2014
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Kim Bryden CALL 908 642 2309 TWEET @kimbryden EMAIL [email protected] VISIT kimbryden.com EXPERIENCE Treater | Director of Marketing & Customer Experience (June 2012 — September 2013) Marketing » Craft Treater’s public voice, from network outreach to in-app error messages » Grow online community to 6,000 fans & followers in 6 months through content creation & management » Plan, design and execute promotions including contests and targeted offers » Identify and enable partnership opportunities with nationally recognized brands » Manage creative and copy for biweekly emails, along with A/B testing » Segment audience and write copy for digital advertising (Facebook, Twitter, Affiliates) Customer Experience » Set-up infrastructure for handling all inbound customer service inquiries with Desk, a Salesforce product » Draft weekly customer service reports based on SQL queries on user transaction/redemption history » Direct visual merchandising for 500+ item catalog, including images and copy » Construct wireframes for social network implementation on giver and recipient user flows EDUCATION Georgetown University, September 2012 Graduate Certificate in Digital Media Management American University, December 2009 BA, Public Communication & Spanish; Magna Cum Laude Whole Foods Market | Marketing & Community Relations Team Leader (June 2010 — June 2012) Leadership » Join as Team Leader for a Fortune 500 company managing a team of 5 in variety of positions » Hand-picked to open & develop marketing strategy for a new Whole Foods Market in a vibrant, urban location » Drive in-store sales with a comprehensive knowledge of financial reporting; including blended-margin merchandising, basket size and customer count, store mix, comps, and promotional push items » Lead strategic holiday decisions, liaison between all departments to ensure flawless operations Marketing » Develop, manage and organically doubled the growth of online communities for Whole Foods Market stores » Organize and executed 200+ food demonstrations and events focused on local, value and seasonal promotions » First manager to implement Internet Customer Advisory Panels via Twitter into Mid-Atlantic Region, making Twitter a viable outlet for customer service on a store level. Customer Relations » Administer all charitable, monthly community in-kind donations with a budget around $1000/month » Develop partnerships with community leaders, hospitals, universities, non-profits and local food movements » Orchestrate Healthy Eating initiatives with prominent health care industry leaders » Field all media inquires. Media relations training certified INTERESTS Creative Cuisine | Mind-boggling Movies | Dancing | Spanish Language & Culture | Acting: http://vimeo.com/85179187 OTHER RELEVANT EXPERIENCE SANDBOX Network Member (June 2013 — Present) Board Member | TAYA Health Connection (May 2013 — January 2014) Associate Director of Marketing | Capital Cooking with Lauren DeSantis (July 2009 — December 2009) Social Media, Marketing, Web Translation | Hablar en Arte (January 2009 — July 2009) East Coast Regional Publicity | Paramount Pictures (May 2008 — August 2008) Marketing, Membership, Special Events | American Film Institute & SILVERDOCS (August 2007 — June 2008) YouTube | Marketing Strategy Consultant (March 2013 — November 2013) » Develop comprehensive influencer strategy to engage fans & increase viewership through online & offline engagement » Identify over 300 top YouTube influencers & Twitter personalities for YouTube’s first ever Comedy Week » Organize VIP events for identified influencers at YouTube Comedy Week Gala, as well as facilitate online engagement » Create mock-ups and final designs for all influencer/super-fan promotional items TECHNICAL SKILLS » HTML /CSS » Adobe Creative Suite (Photoshop, InDesign, Illustrator) » Email Marketing Platforms (Exact Target, Campaign Monitor, MailChimp) » Google Analytics » SEO Research & the implications of Google+ » Affiliate Networks (e.g. Impact Radius, GAN — rest in peace) » CRM Tools (Salesforce, Zen Desk, Wildfire) » Hootsuite, Tweetdeck Kitchensurfing | Head of Partnerships & Events (September 2013 — Present) » Increase bookings in NYC by 80% from Q1 to Q2 through strategic partnerships, community marketing, and influencer targeting » Generate 23% of Q2 gross revenue in NYC through strategic partnerships and events, with a hard cost marketing spend under $3,000 » Develop high-exposure brand partnerships with Food.com, Edible Magazine, Food Book Fair, Thrillist, Sustainable Seafood Week NYC » Single-handedly organize and execute 6 high-profile dinners, 1 brunch, and 1 300-person Vegan BBQ for Samsung Galaxy, Venture Capitalists, MIT Media Labs, and true[x] media for South by Southwest Festival » Develop digital and analog strategic marketing plan, increasing Chicago total bookings by 50% quarter over quarter » Host targeted influencer dinners (media, blogger, tech verticals), increasing bookings, media hits, site traffic, and partnership opportunities in New York City, Chicago, Austin, and Seattle markets » Create company-wide standard operating procedure for organizing and executing influencer dinners — “Tastemaker Dinner Playbook” » Launch Seattle market by organizing and executing 17 dinners in 10 days — overseeing localized influencer marketing efforts, partnership opportunities, blogger outreach, email marketing strategy, and collateral art direction
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Transcript of Kim Bryden Resume 2014
Kim Bryden CALL 908 642 2309TWEET @kimbryden EMAIL [email protected]
VISIT kimbryden.com
EXPERIENCE
Treater | Director of Marketing & Customer Experience (June 2012 — September 2013)
Marketing» Craft Treater’s public voice, from network outreach to in-app error messages» Grow online community to 6,000 fans & followers in 6 months through content creation & management» Plan, design and execute promotions including contests and targeted offers» Identify and enable partnership opportunities with nationally recognized brands» Manage creative and copy for biweekly emails, along with A/B testing» Segment audience and write copy for digital advertising (Facebook, Twitter, Affiliates)
Customer Experience» Set-up infrastructure for handling all inbound customer service inquiries with Desk, a Salesforce product» Draft weekly customer service reports based on SQL queries on user transaction/redemption history» Direct visual merchandising for 500+ item catalog, including images and copy» Construct wireframes for social network implementation on giver and recipient user flows
EDUCATION Georgetown University, September 2012Graduate Certificate in Digital Media Management
American University, December 2009BA, Public Communication & Spanish; Magna Cum Laude
Whole Foods Market | Marketing & Community Relations Team Leader (June 2010 — June 2012)
Leadership» Join as Team Leader for a Fortune 500 company managing a team of 5 in variety of positions» Hand-picked to open & develop marketing strategy for a new Whole Foods Market in a vibrant, urban location» Drive in-store sales with a comprehensive knowledge of financial reporting; including blended-margin merchandising, basket size and customer count, store mix, comps, and promotional push items» Lead strategic holiday decisions, liaison between all departments to ensure flawless operations
Marketing» Develop, manage and organically doubled the growth of online communities for Whole Foods Market stores » Organize and executed 200+ food demonstrations and events focused on local, value and seasonal promotions» First manager to implement Internet Customer Advisory Panels via Twitter into Mid-Atlantic Region, making Twitter a viable outlet for customer service on a store level.
Customer Relations» Administer all charitable, monthly community in-kind donations with a budget around $1000/month» Develop partnerships with community leaders, hospitals, universities, non-profits and local food movements» Orchestrate Healthy Eating initiatives with prominent health care industry leaders» Field all media inquires. Media relations training certified
INTERESTS Creative Cuisine | Mind-boggling Movies | Dancing | Spanish Language & Culture | Acting: http://vimeo.com/85179187
OTHER RELEVANT EXPERIENCE SANDBOX Network Member (June 2013 — Present)
Board Member | TAYA Health Connection (May 2013 — January 2014)Associate Director of Marketing | Capital Cooking with Lauren DeSantis (July 2009 — December 2009) Social Media, Marketing, Web Translation | Hablar en Arte (January 2009 — July 2009)East Coast Regional Publicity | Paramount Pictures (May 2008 — August 2008)Marketing, Membership, Special Events | American Film Institute & SILVERDOCS (August 2007 — June 2008)
YouTube | Marketing Strategy Consultant (March 2013 — November 2013)
» Develop comprehensive influencer strategy to engage fans & increase viewership through online & offline engagement» Identify over 300 top YouTube influencers & Twitter personalities for YouTube’s first ever Comedy Week» Organize VIP events for identified influencers at YouTube Comedy Week Gala, as well as facilitate online engagement» Create mock-ups and final designs for all influencer/super-fan promotional items
TECHNICAL SKILLS » HTML /CSS» Adobe Creative Suite (Photoshop, InDesign, Illustrator) » Email Marketing Platforms (Exact Target, Campaign Monitor, MailChimp) » Google Analytics» SEO Research & the implications of Google+ » Affiliate Networks (e.g. Impact Radius, GAN — rest in peace)» CRM Tools (Salesforce, Zen Desk, Wildfire) » Hootsuite, Tweetdeck
Kitchensurfing | Head of Partnerships & Events (September 2013 — Present)
» Increase bookings in NYC by 80% from Q1 to Q2 through strategic partnerships, community marketing, and influencer targeting» Generate 23% of Q2 gross revenue in NYC through strategic partnerships and events, with a hard cost marketing spend under $3,000» Develop high-exposure brand partnerships with Food.com, Edible Magazine, Food Book Fair, Thrillist, Sustainable Seafood Week NYC» Single-handedly organize and execute 6 high-profile dinners, 1 brunch, and 1 300-person Vegan BBQ for Samsung Galaxy, Venture Capitalists, MIT Media Labs, and true[x] media for South by Southwest Festival» Develop digital and analog strategic marketing plan, increasing Chicago total bookings by 50% quarter over quarter» Host targeted influencer dinners (media, blogger, tech verticals), increasing bookings, media hits, site traffic, and partnership opportunities in New York City, Chicago, Austin, and Seattle markets» Create company-wide standard operating procedure for organizing and executing influencer dinners — “Tastemaker Dinner Playbook” » Launch Seattle market by organizing and executing 17 dinners in 10 days — overseeing localized influencer marketing efforts, partnership opportunities, blogger outreach, email marketing strategy, and collateral art direction
