CNG TY C PHN SLIMMER STYLENgi trnh by: TRN TH HI YN

COLOR THEORYhay L thuyt Sc mu

(Nm c quy lut ca mu sc l nm c 50% ngh thut trng by)

COLOR WHEELVNG TUN HON MU SCColor Wheel (Vng tun hon mu sc) l cng c c bn nht kt hp mu sc vi nhau. Vng tun hon mu sc u tin c thit k bi Issac Newton nm 1666. Color Wheel c thit k sao cho bt k mu no bn chn trn khi ng cnh nhau trng u n. Qua nhiu nm, rt nhiu bin th ca thit k c bn ny c to ra, nhng phin bn ph bin nht l vng trn gm 12 mu ny da trn bng mu RYB. C mt s cch kt hp mu sc t xa n nay vn c cng nhn l c bit d chu, chng c gi l color harmonieshoccolor chords(ha m ca mu sc) v chng thng bao gm 2 hoc hn 2 mu c quan h c nh trn Vng tun hon.

Primary, Secondary and Tertiary ColorsMu sc S cp, Th Cp, Cao cpTrong bng mu RYB, Mu s cpbao gm , Vng v Xanh dng.3Mu th cp(Xanh l, Da cam v Tm) c to thnh bng cch trn 2 mu s cp vi nhau.6Mu cao cpc to thnh bng cch trn mu s cp vi mu th cp.

Warm and Cool ColorsMu nng & Mu lnhVng tun hon Mu c th c chia ra thnh 2 na: Nng v Lnh.Mu nngth sinh ng, chi, giu nng lng v c xu hng tng tin trong khng gian. Mu lnhem li n tng v s bnh tnh v nh nhng.Trng, en v Xm c coi l Mu trung tnh (neutral), tc l khng thuc v Nng hay Lnh.

Tints, Shades, and TonesGam, Bng v Tng mu3 khi nim ny thng hay c s dng sai, mc d cch phn bit kh n gin. Nu mt mu c lm nht i bng cch pha thm mu trng, th kt qu gi l Sc thi (Tints). Nu thm mu en vo, phin bn m hn c gi l Bng (Shades). Nu mu xm c thm vo th kt qu l mt Tng (Tone) mi.>> Tints>> Shades>> Tones

Color Harmonies- basic techniques for creating color schemes6 k thut kt hp mu sc)

Di y l cc Ha m mu c to ra da trn Vng tun hon Mu sc.

Complementary color schemeAnalogous color schemeTriadic color schemeSplit-Complementary color schemeRectangle (tetradic) color schemeSquare color scheme

Complementary color scheme1- Kt hp mu kiu Tng phnCc mu i din nhau trn vng tun hon mu c coi l cc Mu Tng phn(v d: v xanh l)S i lp ca cc mu Tng phn ny to nn s chn ng. Cch kt hp ny cn phi c xem xt cn thn, nu khng s b chi, phn cm. Mu Tng phn kh nguy him nu dng vi liu lng ln, nhng c bit hu ch nu bn mun lm ni bt ci g . Mu Tng phn cc k khng thch hp nu dng cho Vn t (ch vit- text)

Analogous color scheme2- Kt hp mu kiu Tng tMu Tng t l cc mu nm cnh nhau trn Vng tun hon. Thng thng chng n nhp vi nhau v d dng to nn cc thit k m i, d chu. Kt hp Mu Tng t thng d dng tm thy trong Thin nhin v rt d chu cho mt ngi nhn. Hy m bo bn c s i lp khi chn kiu phi mu ny. Chn 1 mu lm ch o, mu th 2 cng c, mu th 3 dng km vi trng, en, xm t im.

Triadic color scheme3- Kt hp mu kiu B baKt hp B ba s dng cc mu nm cn bng ti cc nh mt hnh tam gic u trn vng tun hon. Kt hp Mu b ba thng kh chi mt, ngay c khi bn s dng cc bin th nht nht hn ca chng. thnh cng vi kt hp dng ny, cn phi cn bng tt gia cc mu tham gia- chn 1 mu lm ch o v 2 mu kia ch t im thm.

Split-Complementary color scheme4- Kt hp mu kiu Tam gic cny l mt kt hp m rng ca kiu kt hp s 1- Tng phn. Theo , thay v s dng mu i lp trc din, ngi ta s dng 2 mu k bn ca mu i trc. Kiu kt hp ny cng to nn hiu ng mnh kiu Tng phn, nhng t p lc hn. Kiu kt hp ny kh d cho nhng ngi cha thnh tho v mu, v hu nh kh c th lm cho mi th c v kinh khng c.

Rectangle (tetradic) color scheme5- Kt hp mu kiu Ch nhtKt hp mu hnh ch nht s dng 4 mu (gm 2 cp mu Tng phn)Kt hp ny c th to thnh v s bin th khc nhau.Tt nht hy chn 1 mu lm ch o. Cn ch n s cn bng gia mu nng v lnh trong thit k.

Square color scheme6- Kt hp mu kiu Hnh vungKt hp ny gn tng t kiu 5-Hnh ch nht, nhng khc l ch 4 mu c chn nm cn bng ti cc nh ca mt hnh vung. Loi kt hp ny cng hiu qu nht nu bn chn 1 v ch 1 mu lm ch o. Cn ch n s cn bng gia mu nng v lnh trong thit k.

Q&ABn ng dng l thuyt mu vo vic trng by sn phm trong ca hng ra sao?

Bn ng dng l thuyt mu vo vic kt hp trang phc cho bn thn hoc khch hng ra sao?