Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen
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Transcript of Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen
![Page 1: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/1.jpg)
Copyright © 2013 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.
GLOBALISERING EN HET TOENEMEND BELANG VAN PRKaren van Bergen
![Page 2: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/2.jpg)
DE NIEUWE COMMUNICATIEPROFESSIONAL
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TRENDS
![Page 4: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/4.jpg)
TRENDS
![Page 5: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/5.jpg)
One stop shop en netwerkorganisatie
Earned media en ROI
Verschuiving naar digitaal
Lokaal versus global
TRENDS
![Page 6: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/6.jpg)
ONE STOP SHOP EN NETWERKORGANISATIE
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EARNED MEDIA EN ROI
![Page 8: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/8.jpg)
EARNED MEDIA EN ROI
![Page 9: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/9.jpg)
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VERSCHUIVING NAAR DIGITAAL
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“In the past, corporate affairs was a total backwater, a job for retiring general managers. But now, 81% of the 33 FTSE 100 corporate affairs heads who we interviewed report directly to the CEO.”
VERSCHUIVING NAAR DIGITAAL
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LOKAAL VERSUS GLOBAL
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LOKAAL VERSUS GLOBAL
![Page 15: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/15.jpg)
SAMENVATTEND
![Page 16: Keynote: Globalisering en het toenemend belang van PR - Karen van Bergen](https://reader033.fdocument.pub/reader033/viewer/2022061110/54505ea5af7959d40b8b54e0/html5/thumbnails/16.jpg)
Copyright © 2013 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS
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