Kerrang analysis
Transcript of Kerrang analysis
cover Busy- teenagers(target audience)
don’t have long concentration span
Colors bold and punchy- to appeal to the teenaged audience
Very commercial- examples, stickers, posters
Not structured- gives a rebellious vibe
All white male model- represents the main readers who are White teenaged male
Models have low saturation – makes them look pale and mysterious
In the title the effect they used makes it appear like glass has been smashed.
All models have eye contact with audience and image is taken at a leveled view.
Words of aggression used throughout the magazine.
Price £2.70- represents the earning of the target audience. affordable
Contents House style consistent- to
maintain the similar vibe throughout the magazine
Black and white and color pictures- B&W pictures makes the artist look iconic.
Grungy effect- coincides with the genre of the magazine, gives the magazine a rebellious vibe
Editors letter down right side- personalizes the magazine
Very visual-there are lots of pictures- reflects the target audience- teenagers have shot concentration span
Double Page House style still maintained-
to maintain similar vibe throughout the magazine
Less visual- uncommon for Kerrang to be less visual
Conversational- article is in an interview style
Simple language- “Um, is all this stuff about Jurassic Park going in the feature?” – reflects on the language used by the target audience
Colloquial language- “out of this shit”- similar to the language used by the target audience
Double page article Quote used as title- “Most of my
contemporaries are phoning it in. And I’m gonna beat them.”-scandalous and engaging
subheading- “smashing”, “against the world”, “anytime soon”, these words makes the article seem scandalous
Red colors- attention seeking
Colloquial language- “gonna”, “I’m gonna fuck it up.”- words commonly used by the target audience
In first person- makes it more direct
Conversational- the article seems more approachable making the readers feel comfortable and relatable
Picture on the side- the words are place on the artist’s shoulders, this refers back to the title “gonna beat them”- play of words
mid-shot with no eye contact- no eye contact= hiding something- makes the audience want to reveal the truth
Pull quote used- attracts attention, makes people want to read on
Ellipsis used – acts as a cliffhanger which makes the readers to continue reading
Exclamation mark- “…kerrang!”- adds emphasis to what has been said
AdvertisementAdverts linked to music eg
t-shirts with band logo/quote and etc
Ads link to the target audience= Freederm skincare ad for teenage target audience
Adverts have words such as “attitude”, “rock”, which coincides with the genre of the music this magazine is trying to promote
Adverts have models that look rebellious- links with the message the magazine is trying to promote