Kerrang analysis

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Kerrang! By barsha patrisha and lewis

Transcript of Kerrang analysis

Kerrang!By barsha patrisha and lewis

cover Busy- teenagers(target audience)

don’t have long concentration span

Colors bold and punchy- to appeal to the teenaged audience

Very commercial- examples, stickers, posters

Not structured- gives a rebellious vibe

All white male model- represents the main readers who are White teenaged male

Models have low saturation – makes them look pale and mysterious

In the title the effect they used makes it appear like glass has been smashed.

All models have eye contact with audience and image is taken at a leveled view.

Words of aggression used throughout the magazine.

Price £2.70- represents the earning of the target audience. affordable

Contents House style consistent- to

maintain the similar vibe throughout the magazine

Black and white and color pictures- B&W pictures makes the artist look iconic.

Grungy effect- coincides with the genre of the magazine, gives the magazine a rebellious vibe

Editors letter down right side- personalizes the magazine

Very visual-there are lots of pictures- reflects the target audience- teenagers have shot concentration span

Double Page House style still maintained-

to maintain similar vibe throughout the magazine

Less visual- uncommon for Kerrang to be less visual

Conversational- article is in an interview style

Simple language- “Um, is all this stuff about Jurassic Park going in the feature?” – reflects on the language used by the target audience

Colloquial language- “out of this shit”- similar to the language used by the target audience

Double page article Quote used as title- “Most of my

contemporaries are phoning it in. And I’m gonna beat them.”-scandalous and engaging

subheading- “smashing”, “against the world”, “anytime soon”, these words makes the article seem scandalous

Red colors- attention seeking

Colloquial language- “gonna”, “I’m gonna fuck it up.”- words commonly used by the target audience

In first person- makes it more direct

Conversational- the article seems more approachable making the readers feel comfortable and relatable

Picture on the side- the words are place on the artist’s shoulders, this refers back to the title “gonna beat them”- play of words

mid-shot with no eye contact- no eye contact= hiding something- makes the audience want to reveal the truth

Pull quote used- attracts attention, makes people want to read on

Ellipsis used – acts as a cliffhanger which makes the readers to continue reading

Exclamation mark- “…kerrang!”- adds emphasis to what has been said

AdvertisementAdverts linked to music eg

t-shirts with band logo/quote and etc

Ads link to the target audience= Freederm skincare ad for teenage target audience

Adverts have words such as “attitude”, “rock”, which coincides with the genre of the music this magazine is trying to promote

Adverts have models that look rebellious- links with the message the magazine is trying to promote