Kennis markt College 3
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Transcript of Kennis markt College 3
We are moving from the tangible to the intangibleWe need to design experiences, not visuals
For this we need new approaches (and this is where we are right
now)
–atomicdesign.bradfrost.com (Recommended!)
“The page has been with us for a long time now. […] And while reading technology has come a
long way – from papyrus to parchment to paperback to pixels – the concept of the page
holds strong to this day.”
I invented interwebz!1
–atomicdesign.bradfrost.com (Recommended!)
The way things are named very much impacts how they’re perceived and utilized. Thinking of the web
as pages has real ramifications on how people interact with web experiences, and influences how
we go about creating web interfaces.
–atomicdesign.bradfrost.com (Recommended!)
All of the statements above make the fundamental mistake of assuming a page is a uniform, isolated, quantifiable thing. The reality is that the web is a
fluid, interactive, interdependent medium. As soon as we come to terms with this fact, the notion of the page quickly erodes as a useful means to
scope and create web experiences.
– Paul Woods, creative director EdenSpiekermann LA
Digital interactions are becoming increasingly less visual and a person’s primary interaction
with a brand may be based upon touch, interaction, or even sound alone. This throws
the idea of a logo into question.
– Paul Woods, creative director EdenSpiekermann LA
For the user, the brand is defined by what it does, not by its logo or color palette.