Katie Mandes BECC 11.30.11
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Transcript of Katie Mandes BECC 11.30.11
![Page 1: Katie Mandes BECC 11.30.11](https://reader036.fdocument.pub/reader036/viewer/2022062401/58ee07121a28ab42418b4649/html5/thumbnails/1.jpg)
Connecting Sustainability to Staff: Employee Engagement StrategiesBECC Conference | Nov 30, 2011
Engaging Employees to Make an Impact
on Sustainability
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Business Environmental Leadership Council
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Make an Impact: Employee Engagement
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• Founded in 1998 to bring together business leaders, policy makers, scientists, and other experts to provide credible information, straight answers and innovative solutions to address global climate change.
• As of Nov 9, the Pew Center on Global Climate Change is operating under a new name and funding structure: The Center for Climate and Energy Solutions (C2ES)
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• Founded in 1998 to bring together business leaders, policy makers, scientists, and other experts to provide credible information, straight answers and innovative solutions to address global climate change.
• As of Nov 9, the Pew Center on Global Climate Change is operating under a new name and funding structure: The Center for Climate and Energy Solutions (C2ES)
![Page 6: Katie Mandes BECC 11.30.11](https://reader036.fdocument.pub/reader036/viewer/2022062401/58ee07121a28ab42418b4649/html5/thumbnails/6.jpg)
Make an Impact Overview
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Empowering individuals and communities to take meaningful action to save energy, save money, and live sustainably
Make an Impact Overview
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Make an Impact: Workshops and Community Engagement
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• 8,000 people engaged over 15 schools in 4 states
• 14 million lbs CO2 and $1.7 million potential savings
Energy Efficiency Schools Challenge
Make an Impact: Schools’ Challenge
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Quantifying Success
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Make an Impact: Metrics and Reporting
• Reporting essential to Make an Impact
• Online metrics
• Website traffic, calculator registrations, potential and committed CO2
lbs avoided, potential and committed dollars saved, social media
engagement, e-newsletter signups, etc.
• Offline metrics
• Event attendance, volunteer hours, media mentions, etc.
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• 8,900 Calculator Registrations• 29,447,000 Potential Pounds of CO2 Avoided• $7,467,800 Potential Dollars Saved
• 4,090 Calculator Registrations• 24,078,370 Potential Pounds of CO2 Avoided• $5,836,842 Potential Dollars Saved
• 1,807 Calculator Registrations• 6,591,814 Potential Pounds of CO2 Avoided• $2,891,490 Potential Dollars Saved
Make an Impact: Program Results
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Creating Effective Engagement
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Employee Engagement: Overcoming Challenges
Challenges Solutions
Competing time commitments & priorities
• Easy to use, integrated, and tangible benefits• Visible buy-in from leadership
Varying interest & sophistication
• Range of engagement – from easy to intensive• Messaging on energy efficiency and dollar savings
Geographic diversity • Localized resources and programming – online/offline
Limited resources • Focus on practical and affordable
Difficulty tracking behavior change & impacts
• Comprehensive metrics and monthly reporting• Ongoing engagement and follow up
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• Lesson 1: Get C-Suite Buy-In• Lesson 2: Make It Relevant• Lesson 3: Plan for Ongoing Engagement• Lesson 4: Make It Measurable
Employee Engagement: Lessons Learned
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Katie [email protected]
www.c2es.org
Connecting Sustainability to Staff: Employee Engagement Strategies
BECC Conference | Nov 30, 2011