Main Heading

Measuring and Motivating Quantity, Creativity, or Both.

Kachelmeier, Reichert and Williamson (2008) in Journal of Accounting Research

1. Introduction

Shell

Creativity, innovation, energy and motivation are the driving forces of our success

Balanced Scorecard

incorporating measures of creativity and innovation

Only 8 %

1. Introduction

>

2. Research questions

Quantity of Puzzles

Average Creativity

Total creativity

3. Methodology

... we value both the number of different puzzles you can construct (i.e., quantity) and the creativity of those puzzles (i.e., puzzles that are original ideas, innovative, and clever)

3. Methodology

25 $How many puzzles you can construct

the average creativity ratingsthe creativity weighted total score

4. Results

5. Conclusions

Creativity ScoreReward

1.551.555

4.414.4120

6.326.3230

9.189.1845

QuantityQuantity incentiveNo quantity incentive

No creativity incentiveNo creativity incentive

28.5511.83

Creativity incentiveCreativity incentive

17.511.3

Average CreativityQuantity incentiveNo quantity incentive

No creativity incentiveNo creativity incentive

4.514.91

Creativity incentiveCreativity incentive

4.755.4

Weighted productivityQuantity incentiveNo quantity incentive

No creativity incentiveNo creativity incentive

122.8857.91

Creativity incentiveCreativity incentive

82.8758.56

Number of puzzlesRating > 5.5Rating