KABLOVSKI TV PROGRAMI I BUDU ĆNOST TELEVIZIJE U SRBIJI
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Transcript of KABLOVSKI TV PROGRAMI I BUDU ĆNOST TELEVIZIJE U SRBIJI
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Copyright © 2010 The Nielsen Company
KABLOVSKI TV PROGRAMI I BUDUĆNOST TELEVIZIJE U SRBIJI
Danas Conference CenterBeograd 5. okrobar 2011.
Darko Broćić, Managing Director
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Copyright © 2010 The Nielsen Company
METODOLOŠKE NAPOMENE Svi podaci o gledanosti TV programa dobijeni su elektronskim
merenjem gledanosti TV programa. Ova merenja svakodnevno se obavljaju uz pomoć posebnih merača gledanosti (piplmetara) koji su ugradjeni u ukupno 880 domaćinstava širom Srbije.
Podaci su reprezentativni za kompletnu populaciju Srbije bez Kosova staru 4 i više godina. Radi se o populaciji od 6.941.988 stanovnika. U odnosu na ukupan broj stanovnika Srbije, isključena su deca starosti od 0 do 3 godine, kao i deo populacije koji živi u domaćinstvima koja ne poseduju nijedan TV prijemnik.
Podaci o gledanosti TV programa za 2011. godinu dobijeni su na osnovu prosečnog dnevnog uzorka koji je činilo 2,459 pojedinaca.
U okviru ovog izveštaja biće predstavljeni podaci o gledanosti za ukupno posmatranu populaciju (4 i više godina).
Provajder svih podataka: The Nielsen Company (AGB Nielsen Media Research / Serbia)
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Copyright © 2010 The Nielsen Company
BROJ TV APARATA PO DOMAĆINSTVU U SRBIJI (2011. godina)
PROSEČAN BROJ TELEVIZORA PO DOMAĆINSTVU: 1,46
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Copyright © 2010 The Nielsen Company
TREND RASTA ANALOGNOG I DIGITALNOG KABLA
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Copyright © 2010 The Nielsen Company
TREND RASTA DIGITALE (IPTV, Digital Cable, DTH,DTT)
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Copyright © 2010 The Nielsen Company
PROCENAT ‘MULTICHANNEL’ DOMAĆINSTAVA U SRBIJI
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Copyright © 2010 The Nielsen Company
ZASTUPLJENOST ‘MULTICHANNEL’ DOMAĆINSTAVA U RAZLIČITIM TIPOVIMA NASELJA
GRAD OSTALO(prigradska naselja,
selo)
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Copyright © 2010 The Nielsen Company
ZASTUPLJENOST ‘MULTICHANNEL’ DOMAĆINSTAVA PO REGIJAMA
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Copyright © 2010 The Nielsen Company
SHR% - TREND ZBIRNOG UČEŠĆA NACIONALNIH TV STANICA U UKUPNOJ GLEDANOSTI (populacija 4+)
70.1 70.7 72.8 73.1 75.9 76.6 77.2 77.7 76.3
60
65
70
75
80
2003 2004 2005 2006 2007 2008 2009 2010 Jan-Sep 2011
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Copyright © 2010 The Nielsen Company
UDEO NAJZNAČAJNIJIH TV STANICA U UKUPNOM TV AUDITORIJUMU (u %, populacija 4+) Januar-Septembar 2011.
PINK20.1%
AVALA3.5%
B-927.7%
Ostale TV stanice Ukupno20.8% PRVA
14.5%
RTS 123.6%STUDIO B
1.0%RTS 24.4%
Happy2.4%
TV Vojvodine 10.9% ULTRA
1.1%
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Copyright © 2010 The Nielsen Company
0.41
0.43
0.48
0.52
0.54
0.59
0.61
0.68
0.75
1.09
0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4
Discovery
FOX Crime
Minimax
Eurosport 1
OBN
B-92 Info
BN
FOX Life
Sport Klub
ULTRA
UDEO NAJGLEDANIJIH KABLOVSKIH TV KANALA U UKUPNOM TV AUDITORIJUMU (u %, populacija 4+) Januar-Septembar 2011.
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Copyright © 2010 The Nielsen Company
PROSEČAN DNEVNI AUDITORIJUM NAJGLEDANIJIH KABLOVSKIH TV KANALA
(u broju gledalaca, populacija 4+) – Januar-Septembar 2011.
419,479
439,153
275,979
347,194
268,465
0 100,000 200,000 300,000 400,000 500,000 600,000
B-92 Info
BN
FOX Life
Sport Klub
ULTRA
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Copyright © 2010 The Nielsen Company
PROSEČAN DNEVNA DUŽINA GLEDANJA NAJGLEDANIJIH KABLOVSKIH TV KANALA
(ATS – Average Time Spent; u minutima, populacija 4+) Januar-Septembar 2011.
29
27
52
39
84
0 20 40 60 80 100
B-92 Info
BN
FOX Life
Sport Klub
ULTRA
minuta
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Copyright © 2010 The Nielsen Company
Preduzeće za istraživanje auditorijuma
‘AGB Nielsen Media Research’ d.o.o.
Adresa: Gavrila Principa 8, 11000 Beograd, Srbija
Tel: +381.11.3284.510, Fax:+381.11.3288.205
Web site: www.agbnielsen.com
Kontakti:
Darko Broćić, Managing Director ([email protected])
Slobodan Djokić, Marketing Manager ([email protected])
Predrag Lozović, Production Manager ([email protected])