| Kenshoo: Proprietary and Confidential1

BrightTag

Partner Case Study

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 2ONE FOR ALL

Simpler. Faster. Better.A Bright(er) Approach to Tag Management

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 3ONE FOR ALL

BrightTag is the world’s most widely adopted enterprise tag management solution…

Who We Are

for the browser

and beyond…

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 4ONE FOR ALL

What We Believe

• Empowering clients and agencies to run more agile marketing & analytics

• It’s about data portability and outcomes, not tags and features

• Forming real strategic partnerships with vendors for the common good

• Solving for tag management and beyond

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 5ONE FOR ALL

• Our award-winning technology

• Our award-winning, passionate people

• Our approach to real partnerships

How We’re Different

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 6ONE FOR ALL

A Bright(er) Approach to Partnerships

More than a vendor.

More than a logo on a website, more than a swapping of code.

Real Partnerships.

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 7ONE FOR ALL

Leading by Example

BrightTag’s partnership with Kenshoo exemplifies all of these principles

Let’s hear why…

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 8ONE FOR ALL

Don’t Just Take Our Word for It…

• What’s it like working with BrightTag?

• What are the benefits of partnering with BrightTag?

• Why would you recommend BrightTag?

• Can you expand on Server-Direct?

ONE FOR ALL THE ADVANTAGES OF WORKING WITH BRIGHTTAG 9ONE FOR ALL

Thank you!