Joe LaGrutta MSG CONCERT SERIES
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Transcript of Joe LaGrutta MSG CONCERT SERIES
Current Concert Series• Essentially a rent out of the arena• “We need to offer them something they can’t refuse” – Ray Bianco• Positioning OUR sponsors • Segmentation issues• Emotional connection to the live music experience
Joe LaGrutta - "DJ Joey"
Mobile App • Fan engagement = Better experience
• Engage fans outside of the arena
• Platform for targeted sponsored ads
• Understand the “Live Event Fan”
Joe LaGrutta - "DJ Joey"
Mobile App Features• Features, Integration & Promotions
• Augment users’ entire experience
• Mapping out driving directions, connect with fellow fans, alerts for best parking, traffic updates, crowd management, google calendar
• Geo-Location Services
• Local sponsor promotional opportunities
• Social Media Integration- Fan Feed
Joe LaGrutta - "DJ Joey"
Sponsored Streaming• FOMO Effect (Fear of Missing Out)
• Mobile Streaming • MSGgo Platform
• EvntLive & LiveNation
• Advanced Technology
• Social Integration
Joe LaGrutta - "DJ Joey"
Database Management• Capture mobile activity
• Understanding the “Live Event Fan”
• Segmentation Solutions
• Cross Promotional Opportunities
Joe LaGrutta - "DJ Joey"
Segmentation & Targeting Solutions
Conclusion• New Platforms & Assets
• Provide value for artist/promoter
• Mobile Initiative
• Greater Fan Experience
• Fans drive the marketing
Joe LaGrutta - "DJ Joey"