J'Nae Saunders COP 3 New

8/11/2019 J'Nae Saunders COP 3 New

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COP 3 PROPOSAL

J’NAELevel 06



COP3Initial Ideas

General area of study — Graphic design + music.

Particular interest — Branding, consumerism, identity +

sub cultures.

More Specific — How design influences the popularity ofmusic.

Especially — Appearance, behaviour + buying habits.



COP3Questions

What is the importance of branding

in the music industry?

Does branding and visual culture

dictate the popularity of music?

How does the branding of music affect

the consumer and their buying habits?



COP3What research needs to be undertaken into the general and specific contexts of your practice?

Printed design — CDs, Album art, Posters, Flyers.Analysing — Layout, colour, scale, distribution, interaction, purpose.




Digital — Websites, Blogs, Videos, Itunes - Preorder.Analysing — Layout, colour, type, interaction, purpose.




Consumerism — Stores, Merchandise.Analysing — purpose, audience, style, popularity.



COP3Research

What do you want to know?

Branding Techniques

Consumerism TheoriesBuying Habits and Behaviours

Identity and Otherness

Case studies discussing the effects of music and its design.

How are you going to find out?

Music and design studio visits

Interviewing industry professionals

Analyse and collect artwork — CD,s Posters, Flyers Ect!Finding Theory Facts and figures



COP3Theory

Consumerism

Vance Packard — Hidden persuaders

Freud — Instinctual desire, pleasure principleBernays — Consumption to satisfy desires, false needs

Fordsim — Created competition against other brands, Brand culture emerge

Identity

Brown & Volgsten — Music + Manipulation

Dick Hebdige — The commodity form



COP3Preparation

Primary research — Interview with Paul Hemmingfeild at PIN.Action research — 3 x week placement, personal testimony of working in that industry.

Secondary — Reading list.



COP3Essay Structure

Introduction

Music in print

Music online

Music’s subculture and style

Conclusion

Bibliography



COP 3 PRACTICAL



1.Rebrand an artist or music of specific genre in another

context and see how it’s represented.

2. Brand and host a music design exhibition of the most

influential pieces of work that have shaped the industry /iconic subcultures in music.

3. Create a publication about the importance of design in the

music industry with the findings from the essay.

COP3Proposed outcomes



COP3Preparation

Visits

Nexus art cafeZion arts centreCornerhouse AnnexeBench Self MadeManchester crafts + design centreArtzu gallery

Artists

2 x Solo Musicians

Advice

Spaces ownersEve Warren

Jason Monleyuex

Volunteering

Subterranean



COP3What research do you need to undertake regarding who your creativity is for?

Target Audience

16 + with an interest in music and design culture.Set up a mini exhibition before the main one for critique.

Industry Professionals

Ask for advice on what I could include or how they would do it.

Genre or Event

Looking into a more refined devision of music or era.



1. Is The scope of my question might be to broad, do I need to narrow down to a

specific genre of music to focus on?

2. I have never curated my own exhibition before so this will be a new challenge tome as a designer.

3. Can I use more than one type theory?

COP3Perceived problems

J'Nae Saunders COP 3 New

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