JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super...
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© 2011 IBM Corporation How I Went Beyond the Hype, Narcissism, and Trendiness to Become a Social Software Super Hero Chris Martin Bruce Elgort Sunday, February 13, 2011
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Let’s face it – social networking and social software is everywhere, and the term “social” could easily be the buzzword of the year. Embedded in the television shows that we watch, the websites that we visit and the latest offerings of mobile devices, social media is infiltrating our daily lives. The business world is not exempt from the expansion of social media apps either and many companies are exploring, and in some cases scrambling to find, ways they can use and integrate social networking tools and services in their existing applications. In this session, we'll introduce you to social media & software. You'll hear from industry leaders, IBMers and Lotus community members about their experiences using social software in business.
Transcript of JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a Social Software Super...
© 2011 IBM Corporation
How I Went Beyond the Hype, Narcissism, and Trendiness to Become a Social Software Super Hero
Chris MartinBruce Elgort
Sunday, February 13, 2011
© 2011 IBM Corporation
GET SOCIALBE A SOCIAL SOFTWARE SUPERHERO
Sunday, February 13, 2011
© 2011 IBM Corporation
SOCIAL IS EVERYWHERE
Sunday, February 13, 2011
© 2011 IBM Corporation
Why Social?
Mobile Devices put social in thepalm of our hand.
Sunday, February 13, 2011
© 2011 IBM Corporation
Why Social?
Technology is eliminating walls and barriers to collaborate on a global stage.
Sunday, February 13, 2011
© 2011 IBM Corporation
What Does it Mean to be Social?
Sunday, February 13, 2011
© 2011 IBM Corporation
SOCIAL IS WHYWE ARE HERE
Sunday, February 13, 2011
© 2011 IBM Corporation
THE SOCIAL ECONOMY
Social Business
People
SocialSphere
Sunday, February 13, 2011
© 2011 IBM Corporation
SocialSphere
People
Sunday, February 13, 2011
© 2011 IBM Corporation
SocialSphere
Media
SoftwareNetworks
Sunday, February 13, 2011
© 2011 IBM Corporation
THE SOCIAL ECONOMY
Social Business
PeopleMedia
SoftwareNetworks
Sunday, February 13, 2011
© 2011 IBM Corporation
It’s all aboutSocial Business
Sunday, February 13, 2011
© 2011 IBM Corporation
Social Business
BRANDSBrands are for and to be experience by people.
Sunday, February 13, 2011
© 2011 IBM Corporation
Social Business
PEOPLEPeople are the what and the
why of social business.
Sunday, February 13, 2011
© 2011 IBM Corporation
Social Business
TRUSTED RELATIONSHIPS
between brands, people and companies.
Sunday, February 13, 2011
© 2011 IBM Corporation
Social Business
GET “STUFF” DONENeed we say more?
Sunday, February 13, 2011
© 2011 IBM Corporation
What does it mean to be a social business?
Sunday, February 13, 2011
© 2011 IBM Corporation
What does it mean to be a social business?
Sunday, February 13, 2011
© 2011 IBM Corporation
What does it mean to be a social business?
Sunday, February 13, 2011
© 2011 IBM Corporation
Reactive Response
SocialSphere Interactions
Community Engagement
Sunday, February 13, 2011
© 2011 IBM Corporation
PublicSocialSphere Interactions
Sunday, February 13, 2011
© 2011 IBM Corporation
Reactive response
Sunday, February 13, 2011
© 2011 IBM Corporation
Building Community
Sunday, February 13, 2011
© 2011 IBM Corporation
EnterpriseSocialSphere Interactions
Sunday, February 13, 2011
© 2011 IBM Corporation
Hybrid Solutions
Sunday, February 13, 2011
© 2011 IBM Corporation
HybridSocialSphere Interactions
Sunday, February 13, 2011
© 2011 IBM Corporation
Hybrid Solutions
Sunday, February 13, 2011
© 2011 IBM Corporation
REALTIME
Response
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© 2011 IBM Corporation29
What is the value of social business?
Sunday, February 13, 2011
© 2011 IBM Corporation
Is social business for everybody?
Sunday, February 13, 2011
© 2011 IBM Corporation
MISSION
Sunday, February 13, 2011
© 2011 IBM Corporation
ProblemDeclining trust between management and employees
Sunday, February 13, 2011
© 2011 IBM Corporation
SolutionSharing +Passive Awareness = Increased Trust
Sunday, February 13, 2011
© 2011 IBM Corporation
SpeakingListeningCollaborating
Sunday, February 13, 2011
© 2011 IBM Corporation
In ActionHow sharing transforms our business
Sunday, February 13, 2011
© 2011 IBM Corporation
ProblemTop-down decisions have created a stagnant work environment
Sunday, February 13, 2011
© 2011 IBM Corporation
Solution“Open leadership” motivates people and encourages successful social business.
Sunday, February 13, 2011
© 2011 IBM Corporation
Open Leadership“having the confidence and humility to give up the need to be in control while inspiring commitment from people to accomplish goals”
Sunday, February 13, 2011
© 2011 IBM Corporation
In ActionHow has being an open leader changed the way you utilize social technology?
Sunday, February 13, 2011
© 2011 IBM Corporation
In Action
Sunday, February 13, 2011
© 2011 IBM Corporation
Problem“I spend a lot of time trying to find the right information or resource.”
Sunday, February 13, 2011
© 2011 IBM Corporation
SolutionTransform your social sphere into a network of recommendation agents.
Sunday, February 13, 2011
© 2011 IBM Corporation
In Action
Sunday, February 13, 2011
© 2011 IBM Corporation
Problem“We tried getting social...
but...”
Sunday, February 13, 2011
© 2011 IBM Corporation
SolutionLeadership support and corporate evangelists are critical in effective social business.
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© 2011 IBM Corporation
Evangelism
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© 2011 IBM Corporation
REALTIME
Response
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© 2011 IBM Corporation
How to Implement Social Business
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© 2011 IBM Corporation
All social business is NOT created equal
Sunday, February 13, 2011
© 2011 IBM Corporation
Develop a “rough” plan
Core strengths
Unique strategyKnow your brand
Listen and talkSunday, February 13, 2011
© 2011 IBM Corporation
Implement
Sunday, February 13, 2011
© 2011 IBM Corporation
Intentional collaboration & community
Sunday, February 13, 2011
© 2011 IBM Corporation
Encourage employees to collaborate and share
Sunday, February 13, 2011
© 2011 IBM Corporation
Processes and Systems must Support Social
Sunday, February 13, 2011
© 2011 IBM Corporation
Evangelism
Sunday, February 13, 2011
© 2011 IBM Corporation
It’sdoing business...
Sunday, February 13, 2011
© 2011 IBM Corporation
Beyond “the wall”
Sunday, February 13, 2011
© 2011 IBM Corporation
Where areyour customers talking about you?
Sunday, February 13, 2011
© 2011 IBM Corporation
How are you going to engage your customers?
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© 2011 IBM Corporation
Empower people
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© 2011 IBM Corporation
Rules of Engagement
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© 2011 IBM Corporation
Successful social business takes time.
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© 2011 IBM Corporation
Planning is...
Guessing
Sunday, February 13, 2011
© 2011 IBM Corporation
To gain is to give up control.
Allow people to take ownership.Be honest.
Your communication is the response you get.
Sunday, February 13, 2011
© 2011 IBM Corporation
Build internaland external
SOCIAL VALUE
Sunday, February 13, 2011
© 2011 IBM Corporation
Looking ahead...
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© 2011 IBM Corporation
Enterprise Solutions
Sunday, February 13, 2011
© 2011 IBM Corporation
DON’T FEARWHAT’S NEW
Sunday, February 13, 2011
© 2011 IBM Corporation
DON’T STOP BEING SOCIAL...IT’S WHO WE ARE
Sunday, February 13, 2011
© 2011 IBM Corporation
YOUR REACTIONS
Sunday, February 13, 2011
© 2011 IBM Corporation
GET SOCIALBE A SOCIAL BUSINESS SUPERHERO
Sunday, February 13, 2011
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