James Cook University Brand Manual - Advertising direction
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Transcript of James Cook University Brand Manual - Advertising direction
Advertising design direction
54 |
JCU brand manual | 2014 55
Advertising - press advertising featuring students
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CRIC
OS
Prov
ider
Cod
e: 0
0117
J
The new Bachelor of Lorem ipsumApply nowEmail: [email protected]
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Dr Agni Klintuni BoedhihartonoLorem ipsum doloret
Graduated 2012 Lorem ipsum doloret sinc ad hunc num
"Lorem ipsum ad hunc doloret sinc numquam"
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
The new Bachelor of Lorem ipsumApply nowEmail: [email protected]
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Dr Agni Klintuni BoedhihartonoLorem ipsum doloret
Graduated 2012 Lorem ipsum doloret sinc ad hunc num
PRess-AdveRtising foR vARious PuBLiCAtions
Press advertising featuring students uses full bleed hero shots of students engaged in study or activities. Subjects are not to look to camera.
All relevant ad information is placed within in the arc and the headline is a quote by the subject set in italics. The remainder of information is in non-italic text.
Crossed key lines are used in all press ads to separate info arc from image.
iMAge ARChiteCtuRe
Portrait images/student profile images for advertising and press ads are composed with ½ the image on the horizontal axis, free of important detail. On the vertical axis, 2/3 of the image requires a background that can be overlaid by the info arc. Subject should be placed with sufficient space in the top right hand corner free for logo placement.
Logo
Name & Title
Campus stack
Info arc and crossed hairlinesCall to action and relevant contact details
Compulsory CRICOS Code
JCU brand manual | 2014 56
Advertising - Press advertising featuring students
Lorem ipsum ad hunc doloret sinc numquam
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
The new Bachelor of Lorem ipsumApply nowEmail: [email protected]
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum ad hunc doloret sinc numquam
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
The new Bachelor of Lorem ipsumApply nowEmail: [email protected]
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Logo
Arc alignment
1/2 width1/2 width
Campus stackInfo arc and crossed hairlinesCompulsory CRICOS Code
PRess-AdveRtising foR vARious PuBLiCAtions
Press advertising featuring students uses full bleed hero shots of students engaged in study or activities. Subjects are not to look to camera.
All relevant ad information is placed within the arc and the headline is a quote by the subject set in italics. The remainder of information is in non-italic text.
Crossed key lines are used in all press ads to separate info arc from image.
iMAge ARChiteCtuRe
Portrait images/ student profile images for advertising and press ads are composed with ½ the image on the horizontal axis, free of important detail. On the vertical axis, 2/3 of the image requires a background that can be overlaid by the info arc. Subject should be placed with sufficient space in the top right hand corner free for logo placement.
Call to action and relevant contact details
JCU brand manual | 2014 57
Lorem ipsum dolor sit amet, consectetuer adipiscing
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. CRICOS Provider Code: 00117J
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The new Bachelor of Lorem ipsum
Apply nowEmail: [email protected]
Advertising - press advertising featuring nature spiral imagery
PRess-AdveRtising foR vARious PuBLiCAtions
The press advertising featuring nature imagery uses full bleed hero shots based on the Fibonacci spiral. Each ad follows on colour scheme, e.g. green image with 80% transparent green gradient arc above. All relevant info is placed within the arc. Headline is set in Bliss Light (non-italics).
Crossed key lines are used in all press ads to separate info arc from image.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
The new Bachelor of Lorem ipsumApply nowEmail: [email protected]
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit
"Lorem ipsum ad hunc doloret sinc numquam"
JCU brand manual | 2014 58
Advertising - press advertisements - alternative layout 1
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Apply now
1800 246 446jcu.edu.au
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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
JCU brand manual | 2014 59
Advertising - press advertising templates
PRess-AdveRtising teMPLAtes foR vARious PuBLiCAtions
An Indesign CS6 template file will be issued to all marketing coordinators featuring a selection of common press advertisement sizes.
Each template comes with a clear definition of character count for body copy, minimum body copy font size and usage/positioning of the curve for each format.
JCU brand manual | 2014 60
Advertising - advertising campaigns
sPeCiAL tARget CAMPAigns
Special targeted campaigns might use different style of imagery with the purpose of creating a visual language to interact more directly with the target audience.
Nature Photography Masterclasses with JÜrgen Freund22–29 September or 2–9 November
Join internationally acclaimed nature photographer Jürgen Freund for an unforgettable eight-day experience in spectacular tropical north Queensland.
Over his 30 year career, Jürgen has won some of the most prestigious awards in the world of nature photography including BBC Wildlife Magazine Wildlife Photographer of the Year. Under his personal guidance you will visit unique locations and learn professional photography secrets that will change the way you look through a lens forever.
This exclusive Masterclass package includes lodge accommodation, meals with a personal chef, guided tours, transfers, entry fees, plus field tuition from a James Cook University natural history scientist.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
1800 246 446
Register now.www.jcu.edu.au/naturemasterclass
Nature Photography Masterclasses with JÜrgen Freund22–29 September or 2–9 November
Join internationally acclaimed nature photographer Jürgen Freund for an unforgettable eight-day experience in spectacular tropical north Queensland.
Over his 30 year career, Jürgen has won some of the most prestigious awards in the world of nature photography including BBC Wildlife Magazine Wildlife Photographer of the Year. Under his personal guidance you will visit unique locations and learn professional photography secrets that will change the way you look through a lens forever.
This exclusive Masterclass package includes lodge accommodation, meals with a personal chef, guided tours, transfers, entry fees, plus field tuition from a James Cook University natural history scientist.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
1800 246 446
Register now.www.jcu.edu.au/naturemasterclass
DL flyer
Online banner advertising
Pressadvertising
HR advertising design direction
75 |
JCU brand manual | 2014 76
HR advertising - local catchment
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For more information go to: jcu.edu.au/jobs
Careers at James Cook University
JCU is committed to equal opportunity, diversity and sustainability.
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CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Careers at James Cook University
For more information go to: jcu.edu.au/jobs JCU is committed to equal opportunity, diversity and sustainability.
Aspedignis dolore ea porem enimint. At ex era doloreces sincia quam laborro omnihil et mod et lam de nem faceat est quo odipis atur ratet occaectum fugiam ipiet quoditi omnis natio. Itam accum quae vel ma cor ma prae. Equidel explist rumquia eriorro mos dolupta tibusam rerum voluptam quaerciis alignis ea non comnis est, sed mos ernam eat dollat.
Lorem ipsum dolor sit amet, consect etur adipisicing. Duis aute irure dolor in reprehenderitLorem ipsum dolor sit ametDentur? Agnis modipidiae. Is doluptatur sincta quam is nonseque niene non ressitae que molupti inimet quatquis ipsaest ex enis modic to blanis sit.
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M4x3
JCU brand manual | 2014 77
HR advertising - interstate catchment
CRIC
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Prov
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Cod
e: 0
0117
J
For more information go to: jcu.edu.au/jobs
Aspedignis dolore ea porem enimint. At ex era doloreces sincia quam laborro omnihil et mod et lam de nem faceat est quo odipis atur ratet occaectum fugiam ipiet quoditi omnis natio. Itam accum quae vel ma cor ma prae. Equidel explist rumquia eriorro mos dolupta tibusam rerum voluptam quaerciis alignis ea non comnis est, sed mos ernam eat dollat.
Careers in the Tropics
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Lorem ipsum dolor sit amet, consectetur adipisicing elit Duis aute irure dolor in reprehenderitLorem ipsum dolor sit ametDentur? Agnis modipidiae. Is doluptatur sincta quam is nonseque niene non ressitae que molupti scipsum inimet quatquis ipsaest ex enis modic to blanis sit exceatem sequo vit quam ipiti aut anis ipid ex ese volestium
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JCU is committed to equal opportunity, diversity and sustainability.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Aspedignis dolore ea porem enimint. At ex era doloreces sincia quam laborro omnihil et mod et lam de nem faceat est quo odipis atur ratet occaectum fugiam ipiet quoditi omnis natio. Itam accum quae vel ma cor ma prae. Equidel explist rumquia eriorro mos dolupta tibusam rerum voluptam quaerciis alignis ea non comnis est, sed mos ernam eat dollat.
Careers in the Tropics
Lorem ipsum dolor sit amet, consect etur adipisicing. Duis aute irure dolor in reprehenderitLorem ipsum dolor sit ametDentur? Agnis modipidiae. Is doluptatur sincta quam is nonseque niene non ressitae que molupti scipsum inimet quatquis ipsaest ex enis modic to blanis sit.
Lorem ipsum dolor sit amet, consect etur adipisicing. Duis aute irure dolor in reprehenderitLorem ipsum dolor sit ametDentur? Agnis modipidiae. Is doluptatur sincta quam is nonseque niene non ressitae que molupti scipsum inimet quatquis ipsaest ex enis modic to blanis sit.
Lorem ipsum dolor sit amet, consect etur adipisicing. Duis aute irure dolor in reprehenderitLorem ipsum dolor sit ametDentur? Agnis modipidiae. Is doluptatur sincta quam is nonseque niene non ressitae que molupti scipsum inimet quatquis ipsaest ex enis modic to blanis sit.
Lorem ipsum dolor sit amet, consect etur adipisicing. Duis aute irure dolor in reprehenderitLorem ipsum dolor sit ametDentur? Agnis modipidiae. Is doluptatur sincta quam is nonseque niene non ressitae que molupti scipsum inimet quatquis ipsaest ex enis modic to blanis sit.
For more information go to: jcu.edu.au/jobs JCU is committed to equal opportunity, diversity and sustainability.
M6x2
M4x3