It’s Time for

Timeline

Saturday,

January 14, 2012

Huh?

Timeline’s new ‘cover photo’

Profile shot

Agenda

• The Presentation• Intro to Timeline• Why, Why, Why?• Change• What's What & Terminology• Timeline Cover Photos• Facebook - Free?• Ulterior Motive• Breaking Down Timeline• View Your Timeline As . . .• Friends & Fakes

• Change• Privacy Settings 101• Subscribers• Games• Scams• Account Settings• The Ads!• More Privacy Settings• Wrap-up

Today’s Presentation

The presentation is a mix of slides, videos & live demo. The slides & links to the videos are online at www.gcpcug.org/facebook for you to use as a reference guide. We’ll cover what we can, but please know we will not be able to cover everything.

We are going to flip quickly through some of the slides so we have time for live demo and Q & A at the end.

So get ready . . . Here we go . . .

Why, Why, Why ?

In order to stay fresh, Facebook believes it needs to change up the user experience

on a regular basis

Why, Why, Why ?

Facebook wants to avoid following the paths of MySpace, Friendster and other once popular social media websites

And Facebook wants to stay ahead of competition like Twitter and

Why, Why, Why ?

I Hate

Change!

What’s What

Over the years, different parts of Facebook have been called different things.

Let’s review the current terminology . . .

NewsfeedClick “Home” on the upper right to see streaming posts from your friends, subscriptions and pages that you liked.

This is different than your “Timeline”, which used to be your “Wall”.

NewsfeedPosts from your friends and pages that you like will appear on this wall. ONLY YOU can see this page. If you see something you would like for YOUR friends to see, click SHARE and it will appear on your Timeline.

Wall, er, Profile

When something is posted on your Timeline, they used to be talking about your Profile.

Now your profile has become . . .

Your Timeline (top part)

Your Timeline (second part)

Creative Timeline Cover Photos

Creative Timeline Cover Photos

Creative Timeline Cover Photos

Creative Timeline Cover Photos

How can Facebook be FREE……when Facebook’s annual expenses

exceed $1 BILLION???

Facebook makes money selling targeted ads,

based on what YOU

and your FRIENDS

put on Facebook.

How can Facebook be FREE?

Facebook’s

projected

revenue

for 2011

is

$3.8

BILLION

Surely there’s an Ulterior Motive?

If you put up something about snowboarding or you ‘liked’ a post about cooking, or if you ‘like’ Pages about a certain musical band . . .

You will start seeing ads related to those topics, so be careful what you ‘like’.

You aren’t the customer; you’re the Product!

So Let’s Start a Demo…

Friend Requests, Messages & Notifications

Search Box

Link Back to Your Timeline

Facebook Settings

The Ads!

Profile Photo

Basic Info

Facebook Timeline Components

Update Your Personal Info

Your ActivityOnly You Can See It

View Your Timeline As

View Your Timeline As

View Your Timeline As Public

View Your Timeline As Friend

View A Friend’s Timeline

Accepting Friend Requests

You can click “Confirm” or “Not Now”.

WARNING: Just by sending a friend request, that person will now receive your posts

and be able to view your Timeline.

Finding friends via email address:

Don’t want to be friends with the world? Don’t use this option. EVER.

You can create “Lists” of categories of friends, interests or places.

Adding your profile shot

A headshot is recommended, but any jpeg will do. You can crop a photo once it’s uploaded, or tell it to fit.

Adding Friends

Who you have in common. Look for personal connections, not public persons.

Sample of a ‘Fake Profile’

It is against Facebook’s Terms of Service (TOS) to use a fake name or a business name in a personal profile.

Facebook will, without warning, deny you access and then delete this profile.

Cleveland’s ‘Snake Rock’ booted

Remember…..

In Facebook, the only constant….

is Change!

Privacy Settings 101

This is how much of Zippy’s personal information is revealed to the public with current settings:

Continued…

Privacy Settings 101

This is how much of Zippy’s personal information is revealed to the public with current settings:

Privacy Settings 101This is how much of Zippy’s personal information is revealed to FRIENDS

Privacy Settings 101This is how much of Zippy’s personal information is revealed to FRIENDS

Privacy Settings 101This is how much of Zippy’s personal

information is revealed to HERSELF ONLY

Privacy Settings 101This is how

much of Zippy’s

personal information is revealed

to HERSELF

ONLY

Recommend this information not be entered

Facebook PasswordDO BEE sure it’s not one you share with email and financial websites

DO BEE sure it is at least 8 digits long

DO BEE sure it has at least:1.ONE CAPITAL LETTER2.one lower case letter3.At least 1 numeric value4.And perhaps a symbol #

Subscribers

Subscribers

Subscribers

Subscribers

Subscribers

Games

You have many options to use with each post that appears on your wall.

Timeline-related scams

January 4, 2012: We have found 16 Timeline-related scam pages, which have collectively gained more than 71,000 likes. The largest, with nearly 19,000 likes, has been around for at least two weeks. These pages are among the top search results when searching Facebook for “timeline.”

http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook

Timeline-related scams

http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook

Featured story

Story will be highlighted on Timeline and be 2 columns wide.

Settings

On the upper right hand side of your page, you’ll find this drop-down:

General Account Settings

General Account SettingsSetting your personal URL: Facebook will take a standard URL (what your subscriber number is, in this case Zippy is the 1 BILLIONTH + person to sign up)

http://www.facebook.com/?ref=tn_tnmn#!/profile.php?id=100001112088594

By verifying your account with a mobile phone, you can customize the url:

http://www.facebook.com/zippygreenfield

https://www.facebook.com/username/

General Account Settings

NotificationsMessagesFriend requests

General Account Settings

General Account Settings

General Account Settings - Apps

Looks fairly innocent, eh? Well, see what kind of information Apps require you to agree to share - often with 3rd party marketing companies:

General Account Settings - Apps

Not so innocent, right?

General Account Settings - Apps

Whenever you authorize an app, you are most likely compromising the privacy of every person to whom you are connected in Facebook.Use your nogginBefore you ‘opt-in’!

General Account Settings - Apps

Finally, should you decide to ‘opt-in’ to an app (Facebook apps are generally safer than 3rd party apps) please consider setting some parameters as to who sees your activity with that app:

General Account Settings - Apps

If you click a “Custom” setting, there are many limiting options available to you:

Facebook Ads

Here’s where you need to be alert - especially if you don’t want to see your picture used in advertisements that appear on other people’s timelines.

Facebook AdsAds shown by third parties: Facebook does not give third party applications or ad networks the right to use your name or picture in ads. If we allow this in the future, the setting you choose will determine how your information is used.

You may see social context on third party sites, including in ads, through Facebook social plugins. Although social plugins enable you to have a social experience on a third party site, Facebook does not share your information with the third party sites hosting the social plugins.

Learn more about social plugins.

Edit third party ad settings

Facebook AdsAds and friendsEveryone wants to know what their friends like. That's why we pair ads and friends—an easy way to find products and services you're interested in, based on what your friends share and like. Learn more about social ads.Here are the facts: Social ads show an advertiser's message alongside actions you have taken, such as liking a PageYour privacy settings apply to social adsWe don't sell your information to advertisersOnly confirmed friends can see your actions alongside an adIf a photo is used, it is your profile photo and not from your photo albumsEdit social ads setting

Facebook AdsAds and friendsEveryone wants to know what their friends like. That's why we pair ads and friends—an easy way to find products and services you're interested in, based on what your friends share and like. Learn more about social ads.Here are the facts: Social ads show an advertiser's message alongside actions you have taken, such as liking a PageYour privacy settings apply to social adsWe don't sell your information to advertisersOnly confirmed friends can see your actions alongside an adIf a photo is used, it is your profile photo and not from your photo albumsEdit social ads setting CLICK…

Facebook Ads

Select

And Save

Privacy Settings

The Best Facebook Privacy Settings 2012 - YouTube

Quickie resource:

Privacy Settings

Privacy Settings

Who We Are . . .

Jim Evans

jamesievans@gmail.com

www.facebook.com/jimevans

www.linkedin.com/in/jamesievans

Jim has been involved in technology & computers for 30+ years and has written and presented on technology around the country. He maintains a tech page at www.facebook.com/GeekClean

Who We Are . . .Susie Sharp

susiewyk@gmail.com

www.facebook.com/susiesharp

www.linkedin.com/in/jsusiesharp

Susie manages a Cleveland area commercial architectural firm. In her spare time she lectures on LinkedIn, advises small startups and posts as an administrator on 20+ Facebook Business Pages.