Irish Racing - A World Centre of Excellence A Presentation to The Business of Sport Conference...
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Irish Racing - A World Centre of Excellence
A Presentation to The Business of Sport ConferenceUniversity College Dublin
Friday 28th May 2004
Brian Kavanagh, Chief ExecutiveHorse Racing Ireland
27 Irish Racecourses
Key Economic Indicators Total Value of Assets Employed - €2.5 billion
Full time Employment 13,000 – 25,000 earn an income
Gross Output of Breeding Sector - €180 million per annum
4% of Total Gross Agricultural Output = Bloodstock
Total Attendances Annually - 1.4 million
Total On-Course Betting 2003 – €237 million
Horse Racing Ireland -Mission Statement-
To develop and promote Ireland as a world centre of excellence for horse racing and breeding
Foal Population by Country 2003
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Foals
Foals 32,235 17,953 10,574 8,670 5,156 4,272
USA Australia Ireland Japan GB France
Horses in Training 1999-2003
4,500
4,700
4,900
5,100
5,300
5,500
5,700
Average Horses in Training 4,666 4,776 5,108 5,469 5,672
1999 2000 2001 2002 2003
Prizemoney 1999-2003
20
30
40
50
60
Prizemoney (€m) 25.9 30.7 42.2 46.3 50.4
1999 2000 2001 2002 2003
New Owner Registrations 1999-2003
600
700
800
900
New Owners 690 711 786 817 850
1999 2000 2001 2002 2003
The world comes to Ireland to BREED horses
10,500 Foals Annually
42% of Total EU Output
Top Stallions in world
Significant Inward Investment
International Reputation
The World comes to Ireland to BUY horses
2 Public Sales Companies- Goffs & Tattersalls Ireland -
Total Value of Public Sales in 2003 – €114m
Total Value of Privates Sales in 2003 - €50m Approx.
Bloodstock Exports from Ireland to Over 25 Countries in 2003
The world comes to Ireland to RACE horses
Highest Quality Racing in the World
Highest Prizemoney in Europe
364 Overseas Owners have Invested Here
21% Increase in Horses in Training
Best Mate
Champion Stakes
Irish Racing – An International Success Story
Irish Jockeys
Cheltenham
Grand National
Epsom
Melbourne Cup – Film 3
Breeders Cup – Film 4
Horse Racing as an Investment Breeding
Ownership
Sponsorship
Investing in Breeding
Stallions - Tax Incentives
Broodmares/Breeding Stock
High Risk – High Return
Farming Sector Benefits
Environmentally Sound
“…there in nothing in sport that compares with the thrill of seeing a horse carry your colours and winning…” Patrick Donovan, owner of Oaks winner
Vintage Tipple
6,000 Active Owners
Estimated Annual Cost - €13,500
Total Prizemoney - €50 million
Syndicates - Brave Inca
Investing in Ownership
Investing in Race Sponsorship
Good for Business
Good for Customers
Good for Staff
Annual Sponsorship – €7.1m
Increase of € 1m in 2 years
Budweiser Irish Derby
Who goes racing?
39%
61%
Male
Female
Gender of Race Goers
Behavior & Attitudes Research
Age Profile of Race Goers
4144
14
05
1015202530354045
Age Profile
Under 35 35-64 65+
Hector Ad Campaign
HRI TV Ad
Ireland -A World Centre of Excellence-
Brian Kavanagh, Chief ExecutiveHorse Racing Ireland