Irene pressssiee x
1
Young and Rubicam’s 4 Consumers Mainstreamers Make up 40% of the population. They like security and belonging to a group. Aspirers Want status and the esteem of others. Like status symbols, designer labels ect. Live off credit and cash. Succeeders People who already have status and control. Reformers Define themselves through their self-esteem and self- fulfillment. Anti- materialistic, socially away and tolerant.
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Transcript of Irene pressssiee x
Young and Rubicam’s 4 Consumers
Mainstreamers Make up 40% of the population. They like security and belonging to a group.
Aspirers Want status and the esteem of others. Like status symbols, designer labels ect. Live off credit and cash.
Succeeders People who already have status and control.
Reformers Define themselves through their self-esteem and self-fulfillment. Anti-materialistic, socially away and tolerant.
