Investeren in fans (short version)
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![Page 1: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/1.jpg)
Investeren in Fans
![Page 2: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/2.jpg)
Denis DoelandManagement, Consultancy & Advies
P: +31 20 4272880M: +31 6 13520250
E: [email protected]: linkedin.com/in/denisdoeland
T: @denisdoelandW: denisdoeland.com
Even voorstellen ...
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Geen Rechten-‐fragmenta4e
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Rechtenfragmenta3e helpt niet ...
![Page 5: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/5.jpg)
MasterrechtenAuteursrechten
Naburige Rechten
ConcertenSponsoring
Merchandising
Beheer alle rechten vanuit een centraal punt ...
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CategoriseerContent
![Page 7: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/7.jpg)
Categoriseer de content ...
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Push & PullMechanisme
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Eigen domein hand in hand met sociale werelden ...
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Eigen Online Wereld
Social Network Social Foto
Social Video Social Audio
Content uit eigen online domein ontsluiten en sociale werelden en vice versa ...
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R-‐C-‐DPrincipe
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Relevantie Consistentie Discipline
- Nieuws - Fotos - Downloads - Podcasts - Vodcasts - Streaming
- Nieuws (wekelijks) - Fotos (maandelijks) - Downloads (wekelijks) - Podcasts (half maandelijks) - Vodcasts (half maandelijks) - Streaming (wekelijks)
- Nieuws (52x) - Fotos (12x) - Downloads (52x) - Podcasts (26x) - Vodcasts (26x) - Streaming (52x)
jaar
Goede content-‐ en releasestrategie is essen3eel ...
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Conversa4eDriehoek
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User
DataModerator
publishing /talking
following /listening
analyzing /informing
Conversation
Voer een dialoog en volg de content ...
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BusinessIntelligence
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Data is het nieuwe goud ...
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Web
SocialDatabase
= influencer
less
less
less
lessmost
most
MediumInfluencial
HighInfluencial
LessInfluencial
Meten = weten ...
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W-‐E-‐I-‐G-‐K-‐E-‐UPrincipe
![Page 19: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/19.jpg)
Input
Producten
Aanbiedingen
Informatie
SalesActiviteit BereikSentiment
Conversatie
Web Social
Relatie Locatie
Fan/Klant/Bezoeker/Kiezer ...
ApparaatOna8ankelijk
Wat je er in stopt komt er ook weer uit ...
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Samengevat
![Page 21: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/21.jpg)
Geen rechten-‐fragmenta@e (Centraal beheer van rechten)
Categoriseer content (Breng ik kaart wat je hebt)
C-‐K-‐D principe (Content = King = Data)
R-‐C-‐D principe (Relevan@e = Consisten@e = Discipline)
Conversa@e driehoek (Voer een dialoog en volg de content)
Business Intelligence is heilig (Meten = Weten)
W-‐E-‐I-‐G-‐K-‐E-‐U principe (Wat Er In Gaat Komt Er Uit)
Samengevat ...
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Resultaat
![Page 23: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/23.jpg)
Men creert een waardevol gevolg
Men verkrijgt inzichten
Men leert over het eigen product
Men bouwt aan een waardevolle database
Men bouwt aan een reputa@e
Verwacht resultaat ...
![Page 24: Investeren in fans (short version)](https://reader037.fdocument.pub/reader037/viewer/2022103115/557c8abfd8b42a6c788b475f/html5/thumbnails/24.jpg)
Er is al3jd iets dat men wil weten ...