Internet of things - morgeninspiration hos Peytz & Co
Transcript of Internet of things - morgeninspiration hos Peytz & Co
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Internet of Things
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Velkommen 8.55: Vi sætter os ned (ikke før)
9.00: Velkommen
9.05: Hvad er det? Jon Langeland og Claus Sølvsteen
9.45: Pause - alle strækker ben
10.00: Hvordan bliver det til forretning? Mads Vad Kristensen
10.45: Tak for i dag
Alle slides bliver delt bagefter
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Find your smartphone
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Internet of Things
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Can you buildInternet of Things??
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It’s not that complicated
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It can be done on a budget
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Let’s build something
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Build time..
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Now what ??
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http://peytz.dk/iot
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Desktop Laptop Mobil Ting
Digital Disruption
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Hvorfor sker det nu?• Hardware-udvikling er blevet tilgængelig, intelligent, netværket• Big Data og Maskinlæring er blevet tilgængelig• Designtænkning vinder overalt
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Lad os se lidt eksempler
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Et pilleglas: Vitality Glowcaps• Kender mit behov for
medicinering• Blinker når jeg skal tage en pille• Registrerer hvornår jeg åbner
glasset
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Gør det nogen forskel?
71 % af doser husket 95 % af doser husket
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Le Vego• Måler CO2 – den vigtigste parameter
for god luftkvalitet• Lang tid før du selv kan mærke har
du allerede mistet 80% af din læringsevne
• Kontinuerlig måling• Visuel feedback til lokalet
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DTU Skylab
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Quiz – hvilken af disse 6 findes ikke i dag1. Sover babyen? Hvad er hendes position, kropstemperatur,
åndedræt lige nu? 2. Stiger temperaturen i skoven lidt for hurtigt – så alarmér
brandvæsenet3. Er vandet i vandrørene forurenet – så smid vandet i kloaken4. Hvor er der mennesker i lufthavnen – og er de på vej ud eller hjem5. Vinduet lukker selv, når det regner6. Skraldespanden ringer til kommunen, når den skal tømmes
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3 Vigtige Drivere
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➊ Tilgængelig hardware 2 Big Data og maskinlæring 3 Designtænkning
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Hardware Hurdlen er lavere• Prototype værktøjer er blevet tilgængelige –
Makers• Prisen på computer-komponenter falder
konstant• Shenzhen, Hardware-bevægelsens svar på
Silicon Valley• Crowdfunding har sænket hurdlen for at
komme i gang
PRYNT
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Littlebits: Wifi-enablet elektronik samlesæt
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Safecast: Geiger kort over japan og kickstartet geiger tæller
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Internet of ThingsDo It Yourself
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Så hvad kan man bygge ?
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Alt !!
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Vælg en platform
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Skal vi sende ellermodtage data
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Vælg en sensor
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Vælg en sensor
Geografisk placering, Temperatur, Fugtighed, Lys, Lyd, Bevægelse, Acceleration, Strøm, Røntgen, Støv, Regn, Sol, UV-stråler, Radioaktivitet, Bakterier, Ultralyd, Gas, Benzindampe, Magnetisme, Vibrationer, Svampe, Glukose, Blodsukker, Hormoner, Luftforurening, CO2, Røg, Dyr, Sved, Puls, Mennesker i nærheden,
osv …
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Potteplante
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Potteplante
Måler hvor fugtig jorden i. Dette kan så udløse en alarm.
Oplagt udvidelse ville være at tilslutte en pumpe der så kan vande planten.
Samlet pris: ca. 60,-
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Elmåleren
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Elmåleren
Tæller hvor tit den lille lampe på elmåleren blinker, og regner det om til Watt. Data opsamles på en server hvor der så kan laves udtræk over tid.
Samlet pris: under 100,-
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Postkassen
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Postkassen
Hvor mange kender ikke det at man sidder og venter på et vigtigt brev..
Når postmanden åbner klappen på postkassen sendes en besked til en central server. Herfra kan vi så sende en sms eller en push notification.
Det samme sker nå postkassen tømmes.
Ingen wifi så blev bygget på Moteino
Samlet pris: 250,-
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Hvad kræver det ?
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Det er ikke kun Jon• Hvert sekund bliver koblet 100 enheder til
nettet. Det svarer til 300 millioner enheder om måneden
• Global investering årligt (nu) ifølge Gartner Group:1.000.000.000.000 $
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1 Tilgængelig hardware➋ Big Data & Maskinlæring 3 Designtænkning
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Konstant data-opsamling
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Big Data giver konkurrencefordele
Personaliseret service – som hotel Ritz i Paris
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Netværks - økologi
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Maskinlærende Prediction Engines• Værktøjer som anvendes i
shops og i intelligente personaliserede content-services som fx. Netflix.
• Kobler brugerens adfærd• Med andre brugeres adfærd• Viden om filmene
• Opdager de ting som kunne være relevante
Prediction IO
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Machine Learning Google’s deepmind project.
Computer lærer at spille Atari Breakout, uden nogen viden om spillet. Udelukkende visuelt input, og et mål om maksimere point-tallet
Se videoen
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Det bliver fantastisk!• Kunstig intelligens ved, hvad vi har brug for – og giver os det• Det bliver nemt at være menneske …
• Den, der kontrollerer den kunstige intelligens – kan kontrollere os alle
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1 Tilgængelig hardware 2 Big Data og maskinlæring➌ Designtænkning
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Enchanted Objects• Objekter der er tilføjet fortryllende
egenskaber• Designet af ting, der har indbygget
enkle og indlysende funktioner• Vi aflæser dem med et øjekast
FEMOGTREDVE
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Fra produktsalg til servicesalg
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Bud på Perspektiver
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Data bliver nøglen til succes • Alt fysisk kan kopieres• Ejerskab af data bliver eneste forsvar• Personlig service ud fra data skaber
konkurrencefordele der kan forsvares• Alle firmaer bliver software-firmaer ;)
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Brugergrænseflader bliver kerne • Vi ser det allerede hos bankerne• At det virker er en selvfølge• Det skal virke fantastisk
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Måske bliver tingen gratis?
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PartnerClaus Sø[email protected] 9042
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Pause
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IoT i praksis
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Mål. Fra meta til praktikHvorfor? Er dette overhovedet relevant?Kom i gang. 5 konkrete tips.$$$. Hvor finder I guldet?
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Foto: Flickr/Remko van Dokkum, Picserver.org, Flickr/Insider Monkey
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*Gartner, **McKinsey Consulting – Foto: Pixabay.com
+ -Stort. +20 milliarder devices i 2020*.Fleksibelt. ~ muligheder.Guld. 75 billioner kroner i 2025**.
Standarder. +400 protokoller m.m.Sikkerhed. Øøhh…Mening. Hvad?
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Kilde: Mavefornemmelse og Google research ad nauseam
Hastighed
Egnethed
RevolutionenEvolutionen
Status quo Blindgyden
Produktion
Smart City
Os
Retail
Trans-port
Arb.
miljø Hje
m
Org
Gadgets
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Den første test
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Foto: Pixabay.com
Hvorfor? Kundens behov eller vores?Hvad?”WTF!” eller ”huh”?Hvordan?Anderledes eller ekstra?
#1
#2
#3
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5 tips til at komme i gang
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Leg!Find den indreOle Opfinder frem og prøv jer frem.
Foto: Wikimedia
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Lyt!Tag fat i kunderne og find det reelle behov.
Foto: Pixabay
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Outsource!Find nogle godelegekammerater
Foto: Pixabay
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Test!Start småt og byg på hverlille succes.
Foto: Pixabay
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Lær!De største barrierer er måske ikke dem I forestiller jer.
Foto: Wikimedia
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5 måder at fange forretningen
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CostcuttingErstat hænder med teknik
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ProduktudviklingSkab bedre produkter på basis af dataanalyse
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MersalgFå nye kunder ved dataindsigt fra eksisterende- også predictive opsalg til eksisterende
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Bedre brugeroplevelserBrug teknikken til at fjerne kompleksitet
Foto: Flickr/John Nuttall
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Performance Selling Sælg resultatet og ikke vejen dertil
Foto: Flickr/John Nuttall
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Opsummering
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Hvorfor? Spørg jer selv inden I går i gang: Giver det mening?Find behovet. Gå i dialog med jeres kunder.Eksperimentér. Prøv jer frem, ét skridt ad gangen.Profitér. Udnyt forretningspotentialet.