Internet je Sexy: Inbound strategije poslovanja
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Transcript of Internet je Sexy: Inbound strategije poslovanja
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INTERNET JE SEXY: INBOUND STRATEGIJE POSLOVANJA
Jelena Jovanović, menadžer za marketinške komunikacije, Etarget
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INTERNET JE SEXY? ZAŠTO? Kako različite generacije koriste
internet Moć je u rukama potrošača
Kako integrisati web 2.0 u marketing i PR
Internet je sexy – yes, you can!
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Generacije online (Pew) Kako zaposleni koriste net
Gutači vremena: mobiteli, instant messingeri, gadgeti
Visina plate u vezi sa proveravanjem emaila
12 % bloguje, 2 % sa radnog mesta
Trećina čita blogove o poslu sa posla
20 % kupuje online
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WEB SAJT JE EKSTENZIJA PRODAJE
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MARKETING? PR? ŠTA?
Inbound marketing
PR 2.0
Community management
Client relationship management
Korporativni blogeri???
Integrisane marketinške komunikacije (IMC)
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PROFIL: INBOUND MARKETER
Usmerenje na krajnjeg korisnika Umeće razgovora (NE pasivno-agresivno)Kreiranje sadržaja različitih formataIntegracija Web 2.0 u PR i marketingUmeće slušanja Stvaranje kvalitetnih odnosa Veština analize win/win stav (idealno win-all-around)Timski duh
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PRODAJNI LEVAK
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STRATEGIJA MERENJA o Leadovi – prodajeo Saobraćaj na sajtu – analitikao Interakcije visoke vrednosti
o Participacijao Edukacija
o Registracija o Broj članovao Konverzacije
o Autoritet (thougth leadership)o Percepcija
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Svest
Upoznatost
Lojalnost
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wwww.geniusworks.com
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