Inter national Marketing project

For

REAL FOOD(This business plan for Investor and Management level point of view)

Department of Management SciencesGCUF sub campus Sahiwal

By:• Azhar Hussain

REPUBLIC of AUSTRIA

Table of canted • Introduction of host country• Country fact

• Holidays

• Time • Climate of Austria• Geography of Austria• Industry in Austria

• People

• Cultural (NAMES & GREETINGS)• COMMUNICATION STYLE• RELIGION Of Austria

• DRESS & APPEARANCE

• Rule and regulation

• GOVERNMENT & BUSINESS• NEGOTIATIONS & MEETINGS• about Product

• Strategy of business

• Recommendation

Introduction of Host country

•Austria lies in southern Central Europe and encompasses both the Eastern Alps, which cover almost two-thirds of its territory, and the Danube region. •Because of its location, the country has always been a crossroads between the great economic and cultural regions of Europe.• Austria has common borders with eight countries: Germany, the Czech Republic, Slovakia, Hungary, Slovenia, Italy, Switzerland and Liechtenstein.

COUNTRY FACTS

• Official name: Republic of Austria• Capital: Vienna• Official language: Austrian German• Government: Federal Parliamentary Republic• Independance: Post---WWII in 1955• Ethnic groups:» Austrians 92%

» Former Yougoslavs 5%» Turks 2%

» German 1%

Population:8 million

Railways Map

Road Map

Waterways Map

Airports

COUNTRY FACTSPopulation:8 million

COUNTRY FACTSPopulation:8 million

COUNTRY FACTS

• Declaration of Neutrality– Declaring the country neutral– Enacted on 26 of October 1955– Part of the consVtuVon of Austria

Trade picture

• The EU is Pakistan's most important trading partner, accounting for 12.8% of Pakistan's total trade in 2015 and absorbing 23.7% of Pakistan's total exports.

• In 2016, Pakistan was the EU's 41th largest trading partner in goods accounting for 0.3% of EU trade.• Pakistani exports to the EU are dominated by textiles and clothing, accounting for 82% of Pakistan's

total exports to the EU in 2016.• Pakistan's imports from the EU are mainly comprised of machinery and transport equipment (40.2% in

2016) as well as chemicals (19.5% in 2016).• From 2006 to 2016, EU28 imports from Pakistan have almost doubled from €3,319 to €6,273 million.

The growth of imports from Pakistan has been particularly fast since the award of GSP+ (€5,515 million in 2014).

COUNTRY FACTS

• FORMALLY

declaration promulgated voluntarily by the Republic of Austria.

• POLITICALLYwas the direct consequence of the allied occupation between 1945 and 1955:

Public Holidays

New Year's Day: 1st January

Easter: 19th April - 21st April

National Holiday: 1st May

Assumption of the Virgin Mary: 15th August

National Holiday: 26th October

Christmas: 24th - 26th December

Banking working Hours (general):

Monday, Tuesday, Wednesday, Friday:8am to 12:30pm & 1:30pm to 3pm

Thursday:8am to 12:30pm & 1:30pm to 5:30pm

Climate of Austria

Due to the topographical diversity and the relatively large west-east expanse, there are three quite different climatic regions:

East: hot summers but only moderately cold winters.

Alpine Region: High precipitation, short summers and long winters.

West: transient climate influenced by the Atlantic (in the West) and a continental influence in the South-east.

Temperatures:Summer : Average of 20° degree.Winter : Average of 0° degree.

Geography of Austria

Approximately 60% of Austrian territory is mountainous and belongs to the Eastern Alps (Tyrol Central Alps, Hohe Tauern and Niedere Tauern, Northern Calcareous or Limestone Alps, Southern Calcareous Alps and Wienerwald)

Austria’s geographical position has long made it a crossroads for trade routes between the major European economic and cultural areas.

The highest mountain peak in Austria is a part of the Alps is The Grossglockner as its 3798 m high

Industry in Austria• Metals industries, both production and related manufacturing accounted for 43.1%.•Chemicals 12.6 %,•Foods and beverages 11.8%,•Forest products and paper 11.6%, •Textiles, leather, and clothing 7.7%,•Glass, pottery, and quarrying 5.3 percent,• Mining 4.%, •and Petrochemicals with 3.2 percent.

Tourism Sector

Tourism sector is high value niche in the Austrian economy as the contribution of the overall tourism and leisure industry to GDP was 14.8%.

The direct and indirect value added from tourism recorded for 2012 was €45.53 billion

PEOPLE FACTSDo you know some Austrian celebrity…?

PEOPLE FACTSDo you know some Austrian celebrity…?

PEOPLE FACTS

• Conservatism» Austrians are prudent and moderate

» Social invitations must be made in advance

• The Austrian home» Austrians take much pride in their homes» Only close friends and relatives are invited into the house

» Neightboorly etiquette has its rules (cleaned corridors…)

•

•Desire for personnal freedom

Preference for personal well---

being

3. Masculinity 79• Assertive desire for control

4. High uncertainty avoidance

Cultural dimensions

1. Low power distance• Austrian subway system

2. Individualistion society

NAMES & GREETINGS

• Shake hands women 1st

• Hand---kiss to women Don’t if you’re not Austrian!

Foreign Minister Karel Scharzenberg from Czech Republic, kisses the hand of Autrian

Foreifn Minister Ursula Plassnik, 2008

COMMUNICATION STYLE

• Official language is German» Different pronunciation

» Different vocabulary

= Problem for foreigners who were taught proper german

Speak some English, but interpreter recommended

COMMUNICATION STYLE

• Use of English» Make it short

» Simple phrase

» Speak slowly

• Diplomatic style preferred

• Saying NO is ok

• Rare use of body language

RELIGION

DRESS & APPEARANCE

Austrian traditional clothes

DRESS & APPEARANCE

• Appearances » dressing are very important

» Clothes are never for show of

» Someman strict protocol for dressing apprpriately

» Some high level events may have dress code

» Women dress elegantly in public/at work

ENTERTAINING

• Family• Friends at the pub! • Watching television• Going to the restaurant

• Sport: Ski, bicycle ride…

• Expect everyone to speak English• Expect to find diet drinks and non--smoking areas• Make noise after 10pm• Give perfume or clothing as gifts• Kiss the hand of an Austrian woman unless you are

Austrian!• Be late!

DON’T…

GOVERNMENT & BUSINESS

• Member of EUFree movement of goods, people and capital

• Austrian Business Agency (ABA)Supports & provides incenVves for foreign investors

WORK ENVIRONMENT

• Formal dress code for business» Navy blue or black suits

» NeckVes

» Dresses accepted for women

» Polished shoes

• First impression Matter!Significant impact on others opinion

WOMEN IN BUSINESS

• Hard to get similar positions/income as men

• Accepting old---fashioned courtesies

• Too much confidence might appear aggressive!

Reminder: High Masculinity!

DECISION MAKING

• Hierarchy People expect to to work with clear lines of authority!

• Methodical process Conducted with precision

» Takes much Vme» Requires paVence

• Change is hard to implementReminder: high level of uncertainty avoidance

BUILDING RELATIONSHIPS

• Not an essential aspect for initial business interactions know you better gradually

• Business relations exist between

companies as well as between individuals.

NEGOTIATIONS & MEETINGS

• Negotiation is a joint problem---solving process in Austria

buyer being superior

• Negotiation style is cooperative

people may be unwilling to agree with compromises

• work through a list of objectives, bargaining for each item separately

they do not revisit aspects already discussed

• Be calm and patient

avoid open confrontation

TIME…

• Pursue actions and goals systemaVcally

• Punctuality is appreciated

call with an explanaVon for delay

• Do not cancel a meeting at last minute

• No small talk before the meetinggets to business matters right away

.

Description about Product(egg)

Real Food is a large scale Farm, highly healthy meat with affordable price. Real farm will be certified by The Federal Ministry of Food, Punjab food ministry

What is our strategy?

In every business there are two types of strategies that are the lowest cost(cost leadership)

strategy and differentiate(Uniqueness) strategy.

We are going to open our first outlet in Asturia so, first and foremost thing is that we will have to have

good marketing because good marketing attracts good market.

We chosen the best mart or shopping mal and make own outlet and introduce over product.

Uniqueness strategy

• Packing• Low Cost • Make own Outlets• Make over USP

Here’s my top 3 tips to sell your products into Europe

1. Get busy with your marketing systems.

• It’s the easiest thing in the world to create a product but the money making skill in business is creating a marketing system that works time and time again to deliver sales.

• This has to be your primary focus if you want to expand into the EU.• Once you have your system down pat then comes phase 2;

Here’s my top 3 tips to sell your products into Europe

2. Localize. Perhaps, as the literal translation is “I am a jelly donut!” Yes it’s easy to screw

up when you don’t speaka da lingo, so get someone who does.

BUT

A finely honed sales message can be easily ruined by a careless transaltion so be sure to use a copywriter to translate for you, we use some of the best European copywriters to look after our clients translations so they’re as potent in Sweden as they are in Italy.

Here’s my top 3 tips to sell your products into Europe

3. Local knowledge• Germans don’t use credit cards.• Italians like to pay cash straight into the bank• French like to pay cash on delivery• Norwegians prefer to order by phone• The same buying messages work throughout the world BUT the way people buy changes from country

to country.• So be sure you do your research so you don’t try and sell your product in a way that the locals won’t

buy.• There is a lot of money to be made selling your products in other countries as long as you do it right.• If you have a product you think would sell well in another country get in touch with us for an informal

chat and we’ll give you an honest appraisal so you know the pitfalls and opportunities.

THANK You ! ;)

Hope for the BEST