Intercultural Business Communication Final Presentation

497751254 簡嘉萱 Carol

497751280 侯岡伶 Jessie

497742253 陳詩婷 Chris

Country / Product Profile

Philippines – Hard Facts

Philippines Culture Overview

Reflects the country's complex history

Reasons to Choose Product

Filipino Eating LifestyleFood is the basis of their social lifeSix meals a dayUse fork and spoon

Filipino Living EnvironmentHot (Avg. temperature - 28°C )Humidity (Avg. rainy days - 104/year)

Dou HuaOriginTrace back to Han Dynasty Huainan King → Liu An In order to find medicine to live longer

IngredientsSoybeansWaterCoagulant ( 凝固劑 )

Image Credits : 63288Image Credits : 63288 乾坤網乾坤網 http://zhougongjiemeng.63288.comhttp://zhougongjiemeng.63288.com/zhougongjiemeng/20100327_3871/zhougongjiemeng/20100327_38717.html7.html

Dou HuaFeature

various toppingsvarious toppings

choose whatever you likechoose whatever you like

HealthHealth

FreshFresh

YUMMYYUMMYYUMMY!!YUMMY!!

Communication Strategies

Cultural Analysis

Language Philippines － Filipino ､ English ､ Chinese Taiwan － Chinese ､ English

ReligionPhilippines － CatholicismTaiwan － Buddhism ､ Catholicism ､ Christianity

Cultural Analysis

Halo Halo

Dou Hua

Market Analysis

People Many Taiwan businessmen & Chinese descendants

Trade Liberal market of the international trade

Target CustomerHigh-income women

Communication strategy

Hospitability

Tolerance

Indirect communication

Image Credits :Image Credits :  Teacher Trinahttp://tx.english-ch.com/teacher/thttp://tx.english-ch.com/teacher/trina/level-b/what-to-knowdo-durinrina/level-b/what-to-knowdo-during-the-job-interview/g-the-job-interview/

Business Plan

4Ps Analysis

Product● Dou Hua with various topping

s

● Healthy

Promotion● VIP system

● Delivery service.

Place●At Manila

●Near department stores

Price●High-price

(80 pesos=NT56)

Initiate a contract in the market

Limits● The Philippines's laws

Solutions● Joint venture

● Cooperate with Chinese descendant in Philippines

Pay attention to……Clothing● tuxedo or ''barong tagalog''

Image Credits : BarongsRusImage Credits : BarongsRushttp://www.barongsrus.com/baronhttp://www.barongsrus.com/barong/pinajusi-barong-tagalog-2008-p-1g/pinajusi-barong-tagalog-2008-p-106.html06.html

Image Credits : Image Credits : WistsWistshttp://wists.com/super_starr/tagalohttp://wists.com/super_starr/tagalog/8161e733601c79ab35a9b618d75g/8161e733601c79ab35a9b618d75b4140b4140

Pay attention to……● To avoid saying ''No'' directly.

● To avoid discussing the political or the religion.

Etiquette● Shaking hands

● How to count number with your fingers?

● Can't drink too much in a banquet.

Reference

THE FILIPINOS BLOG – EATING LIFESTYLEShttp://thefilipinos.wordpress.com/2008/09/08/filipino-eating-lifestyle/

Wikipedia - Culture of the Philippines

http://en.wikipedia.org/wiki/Culture_of_the_Philippines

中華人民共和國國土資源部 - 菲律賓商務禮儀http://big5.mlr.gov.cn/wskt/gwyly/201109/t20110902_935388.htm

Dou Hua Origin

http://www.oecc2011.org/images/download/25_Tofu%20Pudding.pdf