INTEGRATE 2016 - Kristi Hansen
Transcript of INTEGRATE 2016 - Kristi Hansen
THE NEXT MARKETING EDGE: VIRTUAL REALITY presented by KRISTI HANSEN | 06.04.16
@kayzoogy #integrate16
Mc donalds
MarrioC
1998 GOOGLE
2007 iPHONE
2013 GOOGLE GLASS 1 AR
OCULUS DK1 VR
2014 GOOGLE CARDBOARD VR
OCULUS DK2 VR
2016 OCULUS RIFT VR
HTC VIVE VR META 2 DK AR
HOLOLENS DK AR
2015 FACEBOOK 360° YOUTUBE 360°
20YEARS
TODAY 2YEARS 5YEARS
MOBILE Virtual Reality 3D 360° Video
Passive Experiences
HIGH-‐END Virtual Reality
Sensors PosiBonal Tracking AcBve SimulaBons
HIGH-‐END Augmented Reality
Mixed Reality SpaBal Mapping
Holograms UBlity
MARKETING QUESTIONS § What is the brand story we want our audience to experience?
§ How does it integrate with our strategy and other tactics?
§ How can we make the technology easy for consumption?
§ How do we showcase our efforts?
THANK YOU Kristi Hansen SVP, Director of Media and Engagement precisioneffect WVU Adjunct Instructor [email protected] Linkedin linkedin.com/in/kristithinksabout YouTube youtube.com/kristithinksabout Twitter @kayzoogy