Inside ORF - Social Media #AFBMC
-
Upload
allfacebookde -
Category
Marketing
-
view
527 -
download
1
Transcript of Inside ORF - Social Media #AFBMC
![Page 1: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/1.jpg)
Inside ORF – das größte Medienhaus Österreichs über Struktur und Prozesse hinter Social Media
![Page 2: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/2.jpg)
Der ORF
Generaldirektor
Programm-direktorin
Hörfunk-direktorin
Kaufmännischer Direktor
Technischer Direktor
Programm-abteilungen
Radios
Marketing & Kommunikation
Landesstudios
Recht & Auslandsbeziehungen
Corporate Design- & Plattformmanagement
Strategische Planung & Administration
![Page 3: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/3.jpg)
Social Media im ORF
Unternehmen
Cluster
Sendungen
![Page 4: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/4.jpg)
Der ORF
Stabstelle Social Media
Produkt 1
Produkt 2
etc.
Analysen
Design
Strategie
strategisch
operativ
![Page 5: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/5.jpg)
Arbeitsgruppe (strategisch)
Publishing-Gruppe (strategisch-operativ)
Social-Media-JF (operativ)
![Page 6: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/6.jpg)
Wer produziert Content?
![Page 7: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/7.jpg)
![Page 8: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/8.jpg)
Workflow
![Page 9: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/9.jpg)
![Page 10: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/10.jpg)
Workflow
![Page 11: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/11.jpg)
Fazit
![Page 12: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/12.jpg)
• Dezentral - das (hoffentlich) organisierte Chaos
Aufbauorganisation (1)
![Page 13: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/13.jpg)
• Zentral - hart aber (zumeist) gerecht
Aufbauorganisation (2)
![Page 14: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/14.jpg)
• Hub & Spoke - die Service-Spinne
Aufbauorganisation (3)
![Page 15: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/15.jpg)
• Holistisch - „die Streber-Methode“
Aufbauorganisation (4)
v
![Page 16: Inside ORF - Social Media #AFBMC](https://reader033.fdocument.pub/reader033/viewer/2022042619/5a6478577f8b9a36568b458b/html5/thumbnails/16.jpg)
• NEIN!
• was 2018 (endlich) wichtig wird:
Digital Leadership
Digitale Transformation