Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(•...
Transcript of Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(•...
![Page 1: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/1.jpg)
Inovasi Widyawan
Universitas Gadjah Mada
![Page 2: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/2.jpg)
• Besar dan Tumbang • Disrup've Technology • Mengelola Inovasi
![Page 3: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/3.jpg)
Kodak: Kisah tentang Kamera Digital
• Didirikan 1880 • Melewatkan momentum kamera digital, padahal yang
menemukan • Terus mengalami penurunan, mengajukan kebangkrutan
pada tahun 2012
![Page 4: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/4.jpg)
Data Storage
• 8” floppy drive dan 5.25” floppy • 5.25” floppy vs 3.25” floppy • 3.25” floppy vs Zip drive • 3.25” floppy vs CD/DVD dan USB flash drive
![Page 5: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/5.jpg)
Komunikasi
• 1851 telegraph system mulai dikomersialkan oleh Western Union
• Paten telepon $100.000 ditolak oleh WU • Service telegraph berhenS pada 2006 • WU dari layanan telekomunikasi, ke layanan money transfer
![Page 6: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/6.jpg)
Surat dan Email
• Sebelum tahun 2000, 80% surat pribadi 20% surat korporat. Sekarang berbanding terbalik di Indonesia
• 60-‐70% untuk snail mail billing diganSkan email di Amerika
• USPS menutup 3700 local post office.
hZp://www.antaranews.com/berita/301808/antara-‐kantor-‐pos-‐sms-‐dan-‐email
![Page 7: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/7.jpg)
• “Well, we’re a $50 billion company. Yeah, email’s there but it’s not that interes'ng.”
hZp://techland.Sme.com/2011/11/15/the-‐man-‐who-‐invented-‐email/4/
![Page 8: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/8.jpg)
Mobile dan Landline
![Page 9: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/9.jpg)
ARPU Telco Indonesia
![Page 10: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/10.jpg)
Kenapa Gagal?
• Manajemen Sdak kompeten, Sdak mendengarkan kebutuhan pelanggan, Sdak mau ambil resiko, bad luck?
• Not at all, umumnya perusahaan yang gagal bukan karena faktor diatas
• Technology mudslide hypothesis
![Page 11: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/11.jpg)
• Jika suatu perusahaan menjadi sangat sukses karena melakukan segalanya dengan benar, beresiko untuk gagal karena kesuksesannya sendiri
• If I’d asked my customers what they wanted, they’d have said a faster horse -‐ Henry Ford
![Page 12: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/12.jpg)
Definisi
something newly introduced, such as a new method or device Innova'on is the applica'on of beGer solu'ons that meet new requirements, unar'culated needs, or exis'ng market needs.
hZp://en.wikipedia.org/wiki/InnovaSon
Collins English DicSonary -‐ Complete & Unabridged 10th EdiSon.
![Page 13: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/13.jpg)
Inovasi
• Sustain Innova'on: inovasi teknologi untuk memperbaiki kinerja produk yang ada, mempertahankan dan memperluas pangsa pasar (exis'ng)
• Disrup've Innova'on: inovasi teknologi yang memberikan nilai/manfaat yang berbeda dengan produk yang ada. Out of the box. Umumnya diawal kinerjanya lebih buruk dibanding produk yg ada. Tapi pada akhirnya mengubah/mengambil alih pasar.
![Page 14: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/14.jpg)
• Sustain InnovaSon – EvoluSonary: inovasi inkremental (contoh: fuel injecSon)
– Radical: contoh mobil, laptop
• DisrupSve InnovaSon – Ford T model, disk drive, flash drive, kamera digital, smartphone, tablet, …
![Page 15: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/15.jpg)
Kurva S & Sustain Innova'on
Kinerja
Waktu/Usaha Rekayasa
![Page 16: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/16.jpg)
DisrupSve Technology
Kinerja
Waktu/Usaha Rekayasa
Established technology
Mainstream customer needs
Niche customer needs
DisrupSve Technology
![Page 17: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/17.jpg)
DisrupSve Technology Example Kine
rja
Waktu/Usaha Rekayasa
demand mainframe market
demand minikomputer m
arket
demand desktop c
omp. market
demand portable c
omp. market
1975 1980 1985 1990
100
1000
10
“Innovator’s Dilemma”, Clayton M. Christensen
![Page 18: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/18.jpg)
Theory of Resource Dependent • Perusahaan yg sdh mapan sering memandang disrup've technologies sebagai investasi yg irasional & lebih mendedikasikan sumber daya untuk sustaining technology.
• Sangat susah bagi perusahaan incumbent untuk mengganggu (disrupt) dirinya sendiri, dilakukan yg lain
• Perusahaan mendengarkan pelanggan terbaik, menginginkan pertumbuhan & keamanan, dan umumnya Sdak melihat value pada investasi pada disrup've technologies.
![Page 19: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/19.jpg)
Meyakinkan Manajemen
“I see”, he said, “you’re suggesSng that we invest millions of dollars in a market that may or may not exist but that is certainly smaller than our exisSng market, to develop a product that customers may or may not want, using a business model that will almost certainly give us lower margins than our exisSng product lines. You’re warning us that we’ll run into serious organizaSonal problems as we make this investment, and our current business is screaming for resources. Tell me again just why we should make this investment?”
![Page 20: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/20.jpg)
PenSngnya DisrupSve InnovaSon
• Perusahaan tetap bisa berkompeSsi walau menjadi follower di sustaining technology
• Menjadi pelopor di disrup've technology akan menjadikan sebagai leader di produk tersebut
• Tidak memperhaSkan disrup've technology bisa menjadi konsekuensi yang fatal
![Page 21: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/21.jpg)
Mengelola Disrup've Innova'on • Pilihan – Mengelola pada unit yang ada – Unit independen (lebih bersemangat terhadap pasar kecil)
Partner/ Acquire
Joint Venture
Internal Venture Internal
Unit
Koordinasi dan Kontrol
Kebebasan
![Page 22: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/22.jpg)
Startups
![Page 23: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/23.jpg)
Akuisisi
2006, $ 1.6B 2014, $ 3.2B
2012, $ 1B 2014, $ 1B
![Page 24: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/24.jpg)
Perencanaan dan Pembelajaran
• Pada sustaining technology, perencanaan yang baik dan implementasi yang prima adalah resep kesuksesan
• Pada disrup've technology, implementasi dilakukan sebelum perencanaan ada. Perencanaan dilakukan untuk pembelajaran, bukan implementasi
![Page 25: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/25.jpg)
AgnosSc Market • Agnos'c marke'ng sebuah strategi yang berguna untuk
menangani isu disrup've innova'ons. • Didefinisikan sebagai markeSng dengan asumsi bahwa Sdak
seorangpun -‐ markeSng atau pelanggan -‐ bagaimana, mengapa, dan kuanStas produk disrupSve akan digunakan sebelum mereka mempunyai pengalaman menggunakannya
![Page 26: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/26.jpg)
“People don't know what they want un'l you show it to them.” ― Steve Jobs
![Page 27: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/27.jpg)
Gartner’s Technology Hype Cycle 2013
![Page 28: Inovasi - repository.ugm.ac.id fileDataStorage(• 8”floppydrive dan5.25”floppy(• 5.25”floppy vs3.25”floppy(• 3.25”floppy vsZipdrive(• 3.25”floppy vsCD/DVD](https://reader030.fdocument.pub/reader030/viewer/2022041201/5d4894c488c99350418b9693/html5/thumbnails/28.jpg)
• [email protected] • hZp://widyawan.staff.ugm.ac.id