Innovazione significativa crea profitto
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Transcript of Innovazione significativa crea profitto
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Empowering Meaningful Innovation www.lucaleonardini.com
L’innovazione significativacrea profitto.
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Empowering Meaningful Innovation www.lucaleonardini.com
“Nessuno ha iniziato da solo.”
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Empowering Meaningful Innovation www.lucaleonardini.com
“Nessuno pensava di diventare ricco.”
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Empowering Meaningful Innovation www.lucaleonardini.com
Il SIGNIFICATO
è il valore
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Empowering Meaningful Innovation www.lucaleonardini.com
NON i soldi.
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Empowering Meaningful Innovation www.lucaleonardini.com
L’innovazione DEVE essere significativa.
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Empowering Meaningful Innovation www.lucaleonardini.com
“La ragione più valida per avviare un business è
tradurre in realtà qualcosa di significativo;
un prodotto o un servizio che migliori il mondo.”
Guy Kawasaki
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Empowering Meaningful Innovation www.lucaleonardini.com
“Un business deve essere coinvolgente,
deve essere divertente e deve stimolare la naturale
tendenza creativa dell’imprenditore.”
Sir Richard Branson
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Empowering Meaningful Innovation www.lucaleonardini.com
Chip Conley
“Esiste un forte collegamento tra la felicità dei
dipendenti e la concretezza del ritorno finanziario.”
Dipendenti Felici + Clienti Felici = Business Profittevole
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Empowering Meaningful Innovation www.lucaleonardini.com
Tony Hsieh
“Non volevamo vendere soltanto scarpe.
Non mi interessavano neppure le scarpe, quanto la
mia grande passione per il servizio alla clientela.”
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Empowering Meaningful Innovation www.lucaleonardini.com
Chefare?
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Empowering Meaningful Innovation www.lucaleonardini.com
Sviluppare strategie
“Customer focused”
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Empowering Meaningful Innovation www.lucaleonardini.com
Lavorando sulla
UXUser eXperience
per migliorare laCustomer Satisfaction
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Empowering Meaningful Innovation www.lucaleonardini.com
Come?
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Empowering Meaningful Innovation www.lucaleonardini.com
Applicando
leve strategiche3
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Empowering Meaningful Innovation www.lucaleonardini.com
Eliminare gli sprechi, aumentare i margini, ridurre i costi, creare il miglioramento continuo.
strategiaLean six Sigma
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Empowering Meaningful Innovation www.lucaleonardini.com
Il Social Media come prolungamento della strategia di business, acceleratore dei principali obiettivi di business.
strategiaweb marketing
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Empowering Meaningful Innovation www.lucaleonardini.com
strategiacontent managementAllineare la governance della comunicazione alle richieste
dei nuovi mercati, con processi efficaci e flessibili.
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Empowering Meaningful Innovation www.lucaleonardini.com
Sono leve pertinential contesto di business
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Empowering Meaningful Innovation www.lucaleonardini.com
La felicità di Clienti & Impiegati
crea profitti
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Empowering Meaningful Innovation www.lucaleonardini.com
efficaci
Soddisfare le aspettative del cliente
significa essere
Cliente soddisfatto.
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Empowering Meaningful Innovation www.lucaleonardini.com
molto efficaci
Soddisfare i desideri del cliente
significa essere
Cliente molto soddisfatto.
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Empowering Meaningful Innovation www.lucaleonardini.com
superare le sue aspettative
Soddisfare i bisogni inespressi del cliente
significa
Cliente estremamente soddisfatto!
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Empowering Meaningful Innovation www.lucaleonardini.com
Sviluppare la mentalità vincenteYou can follow Luca Leonardini on:
Stimolare Innovazione Significativa