Innovación Audiovisual + FLUOR
105
Innovación Audiovisual + FLUOR Eduardo Prádanos @EduardoPradanos EuroTransmedia April 26th 2016 CONNECT DEVELOP INNOVATE innovacionaudiovisual.com fluorlifestyle.com
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Transcript of Innovación Audiovisual + FLUOR
Innovación Audiovisual +
FLUOR
Eduardo Prádanos @EduardoPradanos EuroTransmedia April 26th 2016
CONNECTDEVELOPINNOVATE
innovacionaudiovisual.comfluorlifestyle.com
TEDx Valladolid 2015
Eduardo Prádanos CEO FLUOR
WH
O A
M I
?
- ‘FLUOR: Connect + Develop + Innovate’ is a
creative innovation agency
- Founder Innovación Audiovisual - Director Postgraduate Branded Content &
Transmedia Storytelling (Inesdi) - New Media teacher (Internacional School
of Cinema and TV, Cuba) - EuroTransmedia Advisory Board member - Twitter: @EduardoPradanos - My blog: eduardopradanos.com
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When?
Two years ago…
Email —> 20 people
Transmedia
Content
Creativity
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#TransBrandedContent
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#TransBrandedContent
What?
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#TransBrandedContent
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#TransBrandedContent
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#TransBrandedContent
Why?
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#TransBrandedContent
How?
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#TransBrandedContent
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#TransBrandedContent
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#TransBrandedContent
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#TransBrandedContent
on tour
Madrid Barcelona Salamanca
Cuba Brasil Perú
…
IA on tour: EICTV (Cuba)
http://www.slideshare.net/InnovacionAV/taller-de-altos-estudios-eictv-innovacin-audiovisual-nuevos-consumidores-nuevos-medios-nueva-tv-y-nuevas-narrativas
91 authors
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on tour
91 authors
Who?
Where?
6 nationalities
Spain Argentina Cuba
Chile Perú México
Now what?
Some curious stats
461 posts
Luis Miguel Barral 14 posts
https://innovacionaudiovisual.com/2014/12/04/y-que-piensa-de-todo-esto-series-ly-hablan-los-administradores-siempre-hemos-sido-legales/
Most-read articles: Top 1
https://innovacionaudiovisual.com/2015/05/28/bienvenido-mister-netflix/
Most-read articles: Top 2
https://innovacionaudiovisual.com/2015/10/26/born-to-be-jordi-wild/
Most-read articles: Top 3
Authors who have got more traffic to the blog
1st
2nd3rd
Main sources
1st
2nd3rd
Referenced by many important media
http://www.rtve.es/alacarta/videos/camara-abierta-20/camara-abierta-20-ashoka-innovacion-audiovisual-barbara-alpuente/2905394/
8 discussion forums
https://innovacionaudiovisual.com/2014/09/05/asi-fue-el-1er-foro-innovacionaudiovisual/
Tomorrow will be the 9th!
400 people registered en 48 hours
Most-used categories
https://innovacionaudiovisual.com/category/creatividad/ https://innovacionaudiovisual.com/category/branded-content/ https://innovacionaudiovisual.com/category/marcas-2/
1st
2nd3rd
Creativity
Branded Content Brands
Top 20 countries (visits)
https://twitter.com/InnovacionAv/lists/innovacion-audiovisual/members
Our Twitter list
During this time…
Know each other much better
Helping us
Missing us!
Remember the editorial calendar
Jokes :)
Mistakes
Own projects
More dinners
What have we learnt?
• No incidents in more than two years
• We are almost 100 loudspeakers
• We’ve got something very special and unique
• We´ve generated several strong alliances and partnerships
• People love to take part of it
• People want to be part of Innovación Audiovisual
• People want to boost it cyclically
• It´s a source of pride
UNSTOPPABLE FORCE
IS IN THE COLLECTIVES
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But we have too realized that:
• We are not orderer • Sometimes my mission is not practical. I am alone for everything • That is the reason why many ideas don´t.. • Social Networks are automatized • Discussion forums are the better way to be connected between us • We love to be together
This is the moment
Now what?
Discussion
• What are our next goals? • What is our own 2020 vision? • How can we get money to make a redesign of the site: donations, crowdfunding, a monthly fee…?
• Do we have to create a legal form for the project? Association? • How can we be bigger? • More questions!
Education
ConsultingCreative
campaigns
DH
E
TRANSMEDIA INNOVATION:
T E CONN CT + EVELOP
THEORY
CONNECTDEVELOPINNOVATE
The 9th element of the periodic table is the most
reactive one… generating strong compounds from
different elements… This is FLUOR.
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We are the largest
creative innovation agency
in the world.
CONNECT
DEVELOP INNOVATE
Connect + Develop + InnovateConnect + Develop is the new model of management and innovation development allowing the FLUOR agency to face any idea, challenges or campaigns without fear of not being responsive.
Enhancing the connection in real time for any area of innovation enables FLUOR to predict what is going to be relevant in people's lifestyle: technologies, trends, contents, tastes, fashions…
Thanks to this new model FLUOR supplies creative and effective solutions on real innovation for any brand and all kind of communication.
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Research & Insights
CEO
1FLUOR
Big Ideas
Creative Innovation
Director
1
1
1
1
1
Director of Production
1
Client Services Director
Art Director
Social Media
Manager
Specialized collaborators
1
2
Strategic collaborators
Tactical providers
FLUOR core team
2Audiovisual Production
2
Legal
2Physical
Production
2
Technology
2
Media
2
Licen sing
3
VR3
AR3
Creative coding
3
Visual Thinking
3
UX3
Motion3
Digital3
Paid Media
3
Influence MKT
3
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4
Events3
Deve lopers
4
Deve lopers
4
Deve lopers
4
Connect + Develop workflow
TEDx Valladolid 2015
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FOUR AREAS
FLUOR_entertainment
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New Creativity for Content Strategy
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We support the entertainment content
as the most effective and complete
way to hook and reach people.
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FLUOR_strategy
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New Marketing is New Business
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This is our vision to break up the
problems for brands through
lifestyle strategy innovation.
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FLUOR_brain
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Sharing knowledge
to be connected
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Our constant engine of thinking that
allows us to be connected to trends.
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FLUOR_lab
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New Creativity For Content Strategy
BUSCAR IMAGEN
Innovation through our products
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The creative hub
to transform our ideas
into real living products.
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BENEFITS
Efficiency
Real experts
Improved customer service
Budgetary efficiency
Honest work
Real innovation
Low fat
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Process optimization
I NECONN CT DEVELOP N OVATE
CO
NTA
CT
Eduardo Prádanos Grijalvo
@EduardoPradanos
Phone number: (+34) 647693990
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Thank you! :)#InnovaciónAudiovisual
fluorlifestyle.com
innovacionaudiovisual.com
#FLUORlifestyle
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CONNECTDEVELOPINNOVATE
CONNECTDEVELOPINNOVATE
