ועידת קמעונאות- הילה רום אדקיט ישראל- from retailers to me-tailers
Influence of e tailers on retail market in india
-
Upload
abhinav-jaswal -
Category
Marketing
-
view
33 -
download
6
Transcript of Influence of e tailers on retail market in india
INFLUENCE OF E-TAILERS ON RETAIL MARKET IN INDIA
PRESENTED BY- SYNDICATE-10
WHAT IS E-TAIL?
SUBCATEGORY OF e-COMMERCE
DEALS WITH ONLINE RETAIL
TRADE PHYSICAL GOODS THROUGH WEBSITES
THE PIONEER
KEY DRIVERS IN INDIAN E-COMMERCE
INCREASING BROADBAND AND 3G PENETRATION
RAISING STANDARDS OF LIVING
AVAILABILITY OF WIDE PRODUCT RANGE
BUSY LIFESTYLES
LOWER ONLINE PRICES
E-COMMERCE IN INDIA
E-COMMERCE IN INDIA
TOP PLAYERS
STRATEGIES USED BY MYNTRA
USE SOCIAL NETWORKING SITES TO EXPAND CONSUMER BASE
MAJOR MARKETING CAMPAIGNS EVERY SEASON
PRODUCTS OFFERED ON MRP WITH OCCASIONAL DISCOUNTS
STRATEGIES USED BY FLIPKART MEMBERSHIP CARDS AND PREMIUM
FACILITIES
PROVIDING SPONSORSHIPS
HEAVY ADVERTISMENT CAMPAIGN
VERY GOOD USER INTERFACE
COST CUTTING ON PACKAGING
E-WALLET
GIFT VOUCHERS
STRATEGIES USED BY JABONG
USE SOCIAL MEDIA TO INCREASE AWARENESS
OFFLINE MEDIA USED IN SMALL TOWNS
MORE FOCUSED ON FEMALE AUDIENCE
STRATEGIES USED BY AMAZON
CUSTOMER FRIENDLY INTERFACE
FROM BEING ONLINE BOOK SELLER BECAME TRUE ONLINE RETAIER
TARGETS MIDDLE CLASS
STRATEGIES USED BY GROUPON
DEEP DISCOUNTS
TARGET AUDIENCE IS WOMEN AND STUDENTS
WIN-WIN SITUATIONS
MOBILE APPICATION
PROVIDE FREE ADVERTISMENT
STRATEGIES USED BY SNAPDEAL
ADVERTISING THROUGH SOCIAL MEDIA AND OFFLINE MEDIA
FESTIVE DISCOUNTING
PROMO CODE OFFERS AND COUPAN
MOBILE APP AND THROUGH SMS
TARGET AUDIENCE ARE WOMEN
THREATS TO TRADITIONAL RETAILERS
HUGE DISCOUNTS BY ONLINE RETAILERS
PREDATORY PRICING
POTENTIAL LOSS OF BUSINESS AS CONSUMERS PREFER e-SHOPING
NEARLY 200 BOOKSTORES HAVE SHUT DOWN IN LAST TWO YEARS
THANK YOU