Independent media and Blockchain(1인미디어와블록체인)

Nov, 6th, 2019

LSWare Inc.

Shin, Dong Myung

엘에스웨어㈜ 신동명

2019 ICOTEC(International Copyright Technology Conference)

Introduction of Independent media and MCN (1/4) 3

1인창작자

MCN

Creator Platform

Partner Certificationfees

ContentsSelection

fees

Contents Offer

ContentsManagement

&ProductionSupport

Introduction of Independent media and MCN (2/4) 4

Introduction of Independent media andMCN(3/4) 5

Introduction of Independent media and MCN (4/4) 6

Independent media (1/6) 7

Scenario : Original Content

Advertiser

Involve Contract

No Contract

Category

MCN

Independent

MediaCreator

Make ContractMake Contract Make contract

Partner ContractExclusive ContractChannel Contract

Etc.

Partner ContractContent Delivery

Contract

Watch

Distribution of Advertisement Profit

ContentsUser

Platform

Stage Lending CompanySource Providing (Font, ) Company

Device Lending CompanyCloth Lending

Cast …

8Independent media (2/6)

Independent media (3/6) 9

Independent media (4/6) 10

PublicationCopy

Performance

Rental

Airborne

Exhibition

Distribution

Secondary

Work

Copyright

Statement

Maintain

identity

Broadcast

ForwardingClaim for

compensation(3)

PrintPublishing

Copyright agreement,

Contract

Independent media (5/6) 11

MCNIndependent

Media Creator

Broadcast platform,

video platform

Content User

Content User

Content User

Advertiser Advertiser Advertiser

12Independent media (6/6)

13

13

Source: A Study on the Use of Blockchain to Strengthen the Future Food Safety Network (2018)

Classification

Non-reversible

Information sharing

Smart contract

Effectiveness

Reliability

Transparency

Security

Efficiency

Economic efficiency

Ripple effect

Non-constraints

Technical limits

Replacement and Deployment Costs

Legal and Institutional revisions

Personal information exposure

Appropriateness of time

Linkability

14

Motivation Analysis by Blockchain Players

Creator Advertiser, Investor

15

15

16

[Content planning]

(Independent

Creator, MCN,

Agency, etc.)

[Drone owner]

[Scenario writer]

[Place provider]

[Player]

Consortium composition,

Signing Copyright

Agreement

Mutual

Trust

+

Compe-

tition

+

Matching

15%

10%

5%

3%

Revenue

SettlementRevenue

Distribution

Smart Contract Technology

[Contents

User]

[Advertiser]

[Platform

operators]

(Youtube etc.)

17

Independent

content

creator(Yout

uber, BJ etc.)

Broadcasting,

Contents

Provider

Platform

Advertiser

Advertiser

Advertiser

B-MCN

[Content

users]

[Content

users]

[Content

users]

18

Cash payment (= outside blockchain)Cash payment (contract) Investment (contract)Business relationship (contract)

Rental

creator

Rental

AdvertiserInvestor MCN

Payment of equipment

and location rentals

Payment of advertising

fee and investment

Processes from renting equipment/place to distributing revenue

Recruitment of equipment and place rental companies / Creating a creator recruitment platform for project execution

Unable to modify earnings through blockchain / Support for running guarantee contracts with contract automated execution through smart contracts

Rental

Insurance company creator

Rental

MCN

Creator

Creator Creator

Payment of equipment and location rentals

Investment in equipment and location rental

costs

Joint rental auction and

contract

Payment of advertising fee and investment

Third-party payer

Insurance payment

AdvertiserInvestor

19

Contractual Profit Distribution Process

Unable to modify proceeds through blockchain / Self-fulfillment of contracts through smart trade-offs enables confidence in revenue distribution

creatorMCN

Platform Investor

Payment of proceeds

Distribution of proceeds

Distributor

Creator

Third-party payer

MCN

Platform

Investor Rental

Payment of proceeds

Distribution of proceeds

Distribution of proceeds

Cash payment (= outside blockchain)Cash payment (contract) Investment (contract)Business relationship (contract)

20

MCN

Cheating

surveillance

Contract inspection

Contract Validation

Copyright holder,

owner inspection

Contract Analysis and

Visualization

Auction opening,

biddingSettlement result inquiry

MonitoringContract

engagement site

Accreditation for

contract implementation

Blockchain

Blockchain-based Copyright Contract System

Contract recommendation

Contract risk analysis

Contract optimization

DSL compiler

Asset code publishing and

conversion

Contract creation interface

Settlement data processing

External log data interworking

Rental auction

Contract matching

Auction channel

Settlement channel

Distribution of profits

Settlement history

Investor

Advisor

Performer

Renter

Agency

Creator

Third party

payment

service

Treasurer

Accountant

Tax

Accountant

Copyright,

Asset

Management

System

SDK

Web

SDK

Web

SDK

Web

SDK

Web

SDK

Web

Web

SDK

SDK

WEB

SDK

21

Third party trust account

불이행

Contract fulfillment smart contract area

Smart contract area

Optional contract

Content delivery contract

Manager agreement

Producer

MCN

investment contract

Producer

MCN

Advertise

Investor

Producer

Renters

Matching contract

Producer

Co-star auction

Equipment rental

auction

Renters

Producer

Advertise

Rental agreement

Contract type

Settlement smart contract area

Prohibit new contracts

Penalty clause enforcement

Pay pause

No n

ew

contra

ct

fulfillment

Settlement contract

Appearance contract

Delivery contract

Signer

Producer

Producer

MCN

X

Signed or not

O

O

non-fu

lfilment

Producer : 100$MCN: 500$

Producer : 200$MCN: 600$

Investor : 70%

Renters : 100$Producer : 300$Investor : 50%

Calculation of Settlement Value

by Contractor

Settlement history

Settlement Confirmation

Producer◀Advertiser

MCN◀ Advertiser

(Renters◀Advertiser)

Renters◀Advertiser

Investor◀Advertiser

Producer◀Advertiser

MCN ◀ Advertiser

Renters◀Advertiser

Investor◀Advertiser

Advertise

Investor

Third party payment agency

Deposit

Deposit

Processing Completion Report

Deposit amount · depositor information

Producer

MCN

Renters

Advertise

Blockchain area

22

Examples by type of

copyright agreement

Copyright by Type

Contract Standard /

Data

Type-specific text

Classification /

Extraction

Public Exhibition Right

Features

Performing Rights

Features

Public Transmission Right

Features

Rights to Distribute

Features

Broadcasting right

Features

Copyright by Type

Contract feature

specification

Rights of transmission

Features

Author's moral right

Features

…

Ordered Service

contract

Expensive equipment

rental contract

Place, space rental

contract

Supplies contract

Direct appearance contract

Sponsored, PPL

Agreement

Copyright by Type

Contract Risk

Analysis

Feature DB

Management by

Copyright

Agreement Type

Smart Contract

Template DB

Management by

Copyright

Agreement Type

Smart Contract-

based Copyright

Contract Model

23