1. Incentives Chuta Tharachai

2. / / 3. Incentive 4. 5. 1. 2. 3. 4. 5. 6. 6. 1. 2. 3. 4. 5. 7. 987,000 96,900 () () 2557 5% 10 % 5 2555-2559 8. 2557 FY2014 MICE Target by Industry Sector () () (%) Meetings 242,600 29,700 25% Incentives 241,200 17,500 24% Conventions 322,000 35,300 33% Exhibitions 181,200 15,400 18% MICE 987,000 97,900 100% Source: Marketing and Corporate Image Department, TCEB 9. 2 2557 2556- 2557 Quarter FY2012 Growth FY2013 Growth FY2014 Growth Q1 156,887 -20.56% 177,699 13.27% 186,864 5% Q2 316,942 14.68% 342,368 8.02% 271,412 -20% Q3 192,962 33.42% 243,009 25.94% Q4 228,433 3.10% 250,426 9.63% Total 895,224 6.57% 1,013,502 13.21% 458,276 10. Q1&2 2014 () () 2556 2557 2556 2557 Meetings 143,985 128,440 -10.80% 14,990 12,849 -14.28% Incentives 143,278 139,144 -2.89% 9,140 8,816 -3.54% Conventions 155,538 135,797 -12.69% 15,385 13,203 -14.18% Exhibitions 77,266 54,895 -28.95% 5,666 4,512 -20.37% Total MICE 520,067 458,276 -11.88% 45,181 39,380 -12.84% 11. Global Business Travel and meetings Outlook 12. Business Travel Spending (BTS) Growth Still Moving at Two Different Speeds 0.4% 3.1% 3.4% 5.1% 5.2% 8.6% 14.1% 11.1% 9.8% 9.0% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 2012 2013 2014 2015 2016 Average BTS Growth Rates: Developed vs. Emerging Markets* Developed Market BTS Emerging Market BTS *Developed: W. Europe, US, Canada, Australia; Emerging: China, India, Brazil, Indonesia BTS growth in emerging markets continues to dwarf growth in the developed world Growth gap closes towards the end of the outlooks horizon growth multiple of < 2x by 2015 GBTA BTI 2007 2011 2016 US 117 115 135 China 167 312 660 Germany 125 127 158 Brazil 153 228 372 India 148 228 482 Australia 129 158 190 13. High-Flying Growth Markets Continue to Add Mass to Their BTS Global Total 7.7% 14. For most of APAC Strong BTS Growth Will Continue Japan China Asian Tigers South Korea Taiwan Singapore Hong Kong 15. Business Travel Spending and Forecast Thailand USD(millions) 2012 Share of APAC Business Travel Spend: 1.8% 5 year projected growth 47.2% 16. Total Sales Business Travel Spending Projected Growth Industry 2011 Sales (bn US$) 2011 BTS (mn US$) % of Total 2000- 2011 CAGR 2011 %ch 2012 %ch 2012-2016 CAGR Industry Status Food Processing and Services $69 $1,134 17.60% 10.20% 8.80% 10.40% 7.60% Mature Agriculture, Hunting, Forestry, Fishing $104 $870 13.50% 12.00% 38.00% 6.80% 5.40% Mature Rubber & Plastic Manufacturing $28 $550 8.50% 12.20% 1.80% 12.90% 10.70% Star Utilities $20 $538 8.40% 7.30% 8.40% 12.10% 8.70% Star Transportation Services $40 $366 5.70% 5.70% 8.70% 11.50% 9.70% Star Non-Metallic Mineral Products $24 $335 5.20% 16.50% -5.80% 6.30% 6.10% Mature Wholesale Trade $44 $312 4.90% 3.60% -4.70% 6.00% 4.50% Mature Government $29 $227 3.50% 6.70% 9.60% 7.20% 7.00% Mature Hotels & Restaurants $33 $178 2.80% 5.00% 4.80% 7.90% 7.80% Mature Construction $32 $148 2.30% 5.50% 2.40% 9.20% 6.90% Low Priority Banking & Finance $28 $146 2.30% 11.00% 4.90% 8.30% 5.30% Low Priority Communications Services $12 $138 2.10% 6.50% 5.70% 8.90% 8.00% Low Priority Social & Personal Services $8 $109 1.70% 6.20% 3.20% 10.70% 9.40% Emerging Fabricated Metal Products $12 $91 1.40% 7.30% 4.00% 5.00% 7.20% Low Priority Education $24 $78 1.20% 12.30% 23.70% 15.00% 13.90% Emerging Real Estate $5 $46 0.70% 4.60% 5.70% 11.50% 10.90% Emerging Professional & Business Services $4 $39 0.60% 1.50% -2.00% 6.50% 4.80% Low Priority Equipment Rental & Leasing $1 $21 0.30% 2.30% -2.70% 8.90% 5.90% Low Priority Research & Development Services $2 $16 0.30% 2.00% -1.90% 7.30% 5.40% Low Priority Transportation Equipment $2 $14 0.20% -9.10% 1.80% 13.20% 10.90% Emerging Computer Service & Related Activities $1 $5 0.10% -0.40% -3.30% 6.60% 3.80% Low Priority Grand Total $818 $6,435 100.0% 7.5% 5.2% 9.0% 7.8% Business Travel Spending and Forecast Thailand Key Industries 17. Business Travel Challenges Short Term Taking Off or Grounded for Low Visibility? European Crisis is the largest downside risk to global business travel The European mess is compounded by a slowdown in China & anemic growth in the US Volatile and uncertain global economy have shaken business confidence delaying purchases and putting pressure on travel budgets With stable oil and slower demand, travel prices should moderate over the next year. Some price uncertainty remains, however. Medium Term Continued Two-Speed Growth World Slower recovery, particularly in developed markets, suggest some resource reallocation Travel suppliers must continue to entice travelers to front of cabin and add hotel stars Advanced economies: Europes challenges continue; US needs to make progress on unemployment and deficits; Japan struggles with debt and demographics Emerging economies: Political stability, infrastructure improvements, growing domestic consumer base, competitiveness diminishes as incomes rise Long Term Travel Remains a Critical Business Input Elephants and Gazelles continue to alter global market mix. Infrastructure challenges, air traffic control, fleet management, hotel supply, meetings technology drive for greater efficiency Regulation, security, energy, climate change, 18. Future of Meetings 19. 80 percent believe there will be more virtual meetings irrespective of whether travels costs increase or decrease. 78 percent think technology will become easier to use. 72 percent see a future of increasing political instability and insecurity. 67 percent think the future will mean scarce food, fuel and water. 66 percent expect more specialized social networks. 63 percent believe that the workforce will be more mobile. 59 percent say there will be more limitations placed on sharing and privacy from government and individuals. 54 percent believe there would be more strategic profit centers in the world. Food for Thoughts : The Findings 20. Implications : Meeting professionals must simplify. Technology is making things easier; so, review your own processesare they simple enough. How many pages must someone refer to, in order to get the information they need? They need to develop strategic alliances with suppliers and partners, so that participation is as seamless as possible. Think of Amazon as a model. Meeting professionals need to speed up. Efficiency is critical and a growing trend. This may mean shorter meetings, but will also mean faster follow-up and development. Integration of technology and converging data are priorities. 21. 1. Invest in virtual competencies/products to enhance your services. 2. Simplify your products and processes for your clients, suppliers and attendees. 3. Make safety and security priority. 4. Be responsible. 5. Think quality not quantity and close knit and niche. 6. Consider career development as opportunity. 7. Give benefits for sharing online. 8. Think beyond borders and beyond traditional economic centers. Recommendations : 22. incentive 23. Evolving Metropolis 24. Festive Seaside City 25. 3 8 Creative Cultural MICE City 26. 5 exclusive Luxurious Incentive Island 27. 28. Individual Incentive Travel 29. Incentive Organization 30. Incentive Organizations / Incentive Houses Service Providers / Supplier Convention and Visitors Bureau (CVB) 31. Convention Bureau 32. 33. Incentive 34. Corporate Incentives 35. (Team Building) (Corporate Social Responsibility, CSR) theme (Theme Dinner Parties) (Motivation Programs) 36. 37. www.businesseventsthailand.com