Iñaki lakarra-intergune-2012-mu pdf
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Transcript of Iñaki lakarra-intergune-2012-mu pdf
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Promoción internacional a través de la web
[email protected] http://mukom.mondragon.edu/socialmedia/ http://www.linkedin.com/in/ilakarra @ilakarra
2012
Iñaki Lakarra Mondragon Unibertsitatea
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Índice
• Buscadores de Internet. SEO.
• Internacionalización Web #i18n
• Tendencias de búsqueda
• Caso Práctico: Freixenet
• Caso Práctico: ULMA Packaging
2
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Ya hemos hecho el sitio web…
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¿Cómo nos localizan?
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En un % muy alto a través de los buscadores
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¿Buscadores?
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Como Google analiza nuestro sitio …
Modo de Funcionamiento del Motor de Búsqueda
… y responde a las solicitudes
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proyecto web internacional ≠
mismo sitio web en varios idiomas
Internacionalización #i18n
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Mitsubishi Pajero
Coches&Carros, Mercadeo&Marketing, Calzados para damas & Zapatos de señora
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• TLD (Top Level Domain)
– .com
– .net
– .info
– .org
• ccTLD (Country Code Top Level Domain)
– .es
– .fr
– .it
– .de
Tipos de dominios
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http://www.regzip.com/
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¿Cómo gestiono los idiomas?
dominio.es, dominio.fr, dominio.pt
www.abb.es
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¿Cómo gestiono los idiomas?
dominio.es, dominio.fr, dominio.pt
www.abb.fr
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http://www.maquinaherramientaocasion.com/
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http://www.used-machine-tool.com/
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¿Cómo gestiono los idiomas?
es.dominio.com, fr.dominio.com, pt.dominio.com
es.blackberry.com
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¿Cómo gestiono los idiomas?
es.dominio.com, fr.dominio.com, pt.dominio.com
ru.blackberry.com
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¿Cómo gestiono los idiomas?
dominio.com/es, dominio.com/fr, dominio.com/pt
fagorarrasate.com/es
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¿Cómo gestiono los idiomas?
dominio.com/es, dominio.com/fr, dominio.com/pt
fagorarrasate.com/br
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dominio.com/pagina_es.htm,
dominio.com/pagina_fr.htm,
dominio.com/pagina_pt.htm, …
dominio.com/index.php?id=es,
dominio.com/index.php?id=fr…,
¿Cómo NO gestiono los idiomas?
NO GEOLOCALZABLE
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¿Cómo muestro los idiomas?
1) Banderas de países
2) Desplegable ilegible
3) Texto en cada idioma
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Google suggest “en” + “cerca de” + “con” + …
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http://ubersuggest.org/
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Google Adwords Keyword Tool
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http://www.google.es/trends/
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http://www.google.es/trends/
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Ej: Freixenet
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Ej: Freixenet Mundial
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Ej: Freixenet mundial
http://www.freixenet.biz/
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Ej: Freixenet Estonia
http://www.freixenet.ee/
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Ej: Freixenet Alemania
http://www.freixenet.de/
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Ej: Freixenet Francia
http://www.freixenet.fr/
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Ej: Freixenet Japón
http://www.freixenet.cp.jp/
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Ej: Freixenet Mexico
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Ej SEO: Ulma Packaging Mundial
http://www.ulmapackaging.com/
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Ej SEO: Ulma Packaging UK
http://www.ulmapackaging.co.uk/
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Ej SEO: Ulma Packaging Rusia
http://www.ulmapackaging.ru/
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Ej SEO: Ulma Packaging Rumania
http://www.ulmapackaging.ro/
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Ej Adwords: Ulma Packaging
2007 primeros anuncios
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Ej Adwords: Ulma Packaging
2007-2010 gestión propia
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Ej Adwords: Ulma Packaging
2007-2010 gestión propia
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Ej Adwords: Ulma Packaging
Comparativa
1º semestre Agencia
2º semestre Agencia
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Ej Adwords: Ulma Packaging
Comparativa
1º semestre Agencia
2º semestre Agencia
1º semestre Agencia
2º semestre Agencia
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Ej Adwords: Ulma Packaging
Comparativa
1º semestre
Agencia
2º semestre Agencia
1º semestre Agencia
2º semestre Agencia
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Eskerrik asko
[email protected] http://mukom.mondragon.edu/socialmedia/
http://www.linkedin.com/in/ilakarra @ilakarra
Iñaki Lakarra Mondragon Unibertsitatea