In Store Acer Presentation
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Transcript of In Store Acer Presentation
SENDCO COMMUNICATIONS
established in Jakarta since 1999, to answer the client’s needs
and expand the creativity of dedicated work
SENDCO COMMUNICATIONS
consists of professionals, creative well-trained experienced
people in the field of Marketing Communications and
Promotions Industry
WHO WE ARE
“..To become a valued partner by providing ultimate
supports and answers to the client’s Marketing
Communications needs..”
OUR MISSION
PEOPLE
as our most valuable assets
OPTIMUM
client service to answer every customer’s need
FOCUS
on how our strategies can support client’s business activities
DELIVER
the best quality marketing program
PARTNERSHIP
as we grow together, to achieve the prosperity
TEAMWORK and COMMITMENT
as the keys to our success
OUR VALUES
Integrated Marketing
Service
• Brand Activation
• Product Launching
• Marketing Road Show
• CRM
• Resources Management
Event Organizer
• Exhibitions, Seminars
• Gatherings, Corporate Outings
• Music Entertainment, Gala Dinners, Weddings
OUR SERVICES
Human Resources Management Specialists
KEY PERSONS
Marketing Specialists, Brand, Promotions, Public Relations, CRM
Events Specialists
Deliveries:
☺ Provided Human Resources as Road Safety Trainer
☺ Recruited, Trained, and Managed 10 people per city to
execute the program
HUMAN RESOURCE PROJECT
Road Show 5 CitiesJakarta - Bandung – Surabaya - Medan – Makassar
Objective: Road Safety Socialization & Training
Deliveries:
Recruited, Trained, Managed 30+ SPG/B
Sales Target 10,000 packages – Sold 14,000 packages
HUMAN RESOURCE PROJECT
Location : Jakarta
Objective: Product Sales (Semi-Brand Activation)
Deliveries:
Recruited, Trained, Managed 50+ SPG
Program execution: Mall to Mall, Campus to Campus,
Offices to Offices
Program Length 1 month
HUMAN RESOURCE PROJECT
Location : Bandung
Objective: Card Member Acquisition
Acer continued to grow
152.8% in 2009 (source: Gartner Inc.)
and aiming to exist in 16 cities in 2010.
OVERVIEW
Acer is Indonesia’s current market leader for Personal Computers & Laptops with current market share of
37,8%and willing to further penetrate the market in order to increase the market share.
Acer aims to continue to lead the market for Personal Computers and
Laptops
In order to continue to lead, we believe
needs non material support to enhance
Sales and Marketing Program
at designated channels
needs information on real market situation such as resellers stock, sales as well as
competitor info for to be able to design
more effective Sales & Marketing Program
OVERVIEW
PROJECT BRIEF
To formulate and manage In Store Promoters (ISP)
Program at designated channels
To start the program with the Pilot Project:
approximately 16 channels in Jakarta
The Program could expand up to
13 Cities across Indonesia
To gather information on:1.Stock & Sales
2.Competition
THE OBJECTIVES
To provide non material
supports in the form of:
To provide a full range of Human Resources Management Service for ACER by providing A to Z services starting from Recruitment
Services up to managing the Human Resources
To provide Program Management Service via
Program Execution, Monitoring, Evaluation, and
Reporting as well as all other aspects to ensure the
program runs smoothly
OUR DELIVERIES
Recruitment
•Sourcing
•Hiring
•Training
Management
• Monitoring & Evaluation
• Personnel Management
• Payroll & All HR Administrative Management
HR MANAGEMENT SCOPE
Resellers Relationship Management
Sales & Marketing Assistance
Resellers Data
Collection
Resellers Assistance Program
Rewards & Warranty Assistance
Reporting
PROGRAM MANAGEMENT SCOPE
HR Management
1. Recruitment
2. Sourcing
3. Selecting
4. Hiring
5. Training
Pre-Deployment
Program Management
1. SOP development
2. Defining KPI
3. Job Description
4. Placement Planning
5. System Preparation
Deployment & Execution
HR Management
1. Payroll
2. Evaluation
3. Appraisal
4. Personnel Mgt
5. Turnover Mgt
Program Management
1. Monitoring
2. Evaluation
3. Supports
4. Reporting
WORK FLOW SCENARIO
Pre-Recruitment (Preparation)
• Job Descriptions, SOP, KPI, Targets
• Disciplinary Rules & Regulations
• Compensation & Benefits System
• Contracts
Sourcing
via HR network
Selection/Interview
• Interview by HR and PM (Jakarta)
• Interview by HR and Trained SPV (other cities)
Contracts Signing
TrainingReady for
Deployment
PRE DEPLOYMENT
PRE DEPLOYMENTTRAINING
Training to cover1. ISP Program Training
2. Product Knowledge Training
3. Basic Selling & Service Training
4. Basic Personality & Motivation
Training
1. ISP Placements
2. Program Monitoring & Data Collection:
Daily visit by Supervisor(s)
Attendance control via attendance card and to be sign by
Store Manager/Supervisor
For other cities: additional call to SPV and random call to
store
Supervisor to collect data from ISP (if manually)
DEPLOYMENTPROGRAM EXECUTION
1. Program Evaluation: Evaluate ISP program performance
Evaluate ISP disciplinary performance
2. Program Support; Supervisor to provide brief coaching to ISP on site if needed
DEPLOYMENTEVALUATION & SUPPORT
1. Daily Report from ISP to SPV: Sales
Stocks
Competition info
2. SPV to consolidate reports, submit to PM
3. PM compile then report to ACER weekly
REPORTING
HUMAN RESOURCE SCHEMEPM MANAGES PROGRAM & HR
Program Manager
HR
SUPERVISOR
ISP PERSON
( 15 )
SUPERVISOR
ISP PERSON
( 15 )
Personal monitoring &
evaluation
Basic Salary
Transportation allowance
Mobile Phone Allowance
Insurance JAMSOSTEK
Medical
Income Taxes
Bonuses
HUMAN RESOURCE SCHEMECOMPENSATION & BENEFITS COMPONENTS
6 working days
1 day off – Monday
No working on Public Holiday
8 Hours Shift
09:30 until 18:30
1 hour lunch break
12 days Annual Leave
HUMAN RESOURCE SCHEMEWORKING DAYS
1. To build closer relationship with managed resellers
2. To assist Sales & Marketing activities
3. To obtain the following information:a) Daily Sales record
b) Stocks status
c) Competition info
d) Sales data by type (advance)
e) Hot Items (advance)
HUMAN RESOURCE SCHEMEJOB DESCRIPTION - ISP
1. To assist Product Education to consumers
2. To assist POP distributions and installments
3. To collect Warranty Cards and hand in to SPV
4. To distribute rewards to resellers
5. To cooperate with Supervisor in Reporting
HUMAN RESOURCE SCHEMEJOB DESCRIPTION - ISP
To coordinate with ISP on daily basis
To manage POP stocks and coordinate with ISP and ACER
To conduct daily field audit
To provide on site coaching to ISP
To coordinate reports from ISP
To manage reporting to ACER
HUMAN RESOURCE SCHEMEJOB DESCRIPTION - SUPERVISOR
*) 1 Supervisor would be able to handle 15 ISP
Dedicated to the Project
Manages Program as a whole
To manage and monitor Supervisors
To coordinate with Supervisor(s) on daily basis
To manages HR team and other resources issues
To liaise with ACER on a routine basis
Responsible for the operation to run smoothly and up to the required standard
HUMAN RESOURCE SCHEMEJOB DESCRIPTION – PROGRAM MANAGER
To handle new recruitment and/or replace ISP/SPV
To handle legal and administrative issues
To conduct disciplinary control
To conduct training
To handle compensation & benefits administration
To conduct performance appraisal of ISP and SPV
To coordinate with PM on HR related issues
HUMAN RESOURCE SCHEMEJOB DESCRIPTION – HUMAN RESOURCE
Phase 1
Jakarta to start with 16
resellers
Phase 2 Bandung, Semarang,
Yogyakarta, Surabaya, Medan, Makassar
Phase 3Pekan Baru,
Palembang, Denpasar, Banjarmasin,
Balikpapan, Samarinda
PROGRAM PHASE
Phase PM Supervisor ISP Coverage Period
I 1 1 16 Jakarta Q2
II 1 3 50 Jakarta Q3
1 15 Bandung
1 15 Semarang
1 15 Jogjakarta
2 30 Surabaya
1 15 Medan
1 15 Makassar
III 1To be
discussed
To be
discussedOther Cities Q4
PROGRAM PHASE
• Required Personnel:
1. PM: 1
2. Supervisor: 1
3. ISP: 16
• Placements:
Mall Ambassador, Harco Mangga Dua,
Dusit Mangga Dua, Gajah Mada Plaza,
Ratu Plaza, Poins Square, ITC
Fatmawati
PROGRAM PHASE I
• Warehousing Program for POP Merchandising– Optional support program
– Storage Area approx. 20 sqm
– POP Handling – administrative
– POP Delivery and Installation to outlets covered by ISP in Jakarta
– Manages delivery to other Cities with separate costing
PROGRAM SUPPORT
Train the Trainer Program
– Solutions for other cities’ training challenges
– To train Supervisors to become trainers
– Mechanism:
• Invite all supervisors to Jakarta
• Training for approximately 3 days
• Ready to train ISP
PROGRAM PLAN
• Opt 1: Manual Data Submission:
– Using paper form as reporting tools
– Manual Data Entry by Supervisor
• Opt 2: SMS Data Submission:
– ISP sends data via SMS to Program Center
– Program Center generates report
– Act as an Automated Alert System
PROGRAM PLAN