從In app billing購買行為來看台灣行動app市場
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Transcript of 從In app billing購買行為來看台灣行動app市場
![Page 1: 從In app billing購買行為來看台灣行動app市場](https://reader035.fdocument.pub/reader035/viewer/2022062220/556a1fa1d8b42a2f3f8b4877/html5/thumbnails/1.jpg)
從 In App Billing購買行為來看台灣行動 App市場
kewang
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Padfone目標客群
● 常用智慧型手機,偶爾用到平板,覺得資料同步很麻煩
● 外出到了定點需要平板,但又不想帶兩種機器● 不常帶平板出門,但在家用手機覺得如果螢幕
大一點更好
via http://0rz.tw/0Cb7h
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Live DEMOhttp://www.youtube.com/watch?v=q7Wec60j-wM
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為何做這個 APP?
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CustomizingLauncher is a customized app
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Promotion
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如何 Promotion
● 產品官網:注意官方對於 APP 的發言態度– FB 粉絲團– 討論區
● APP 官網:增加使用者黏著度– FB 粉絲團– 開發 BLOG
● PTT 、 M01 :鄉民式行銷
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有人用自然有人會推薦http://www.padfoneclub.com/comment.php?comment.news.45
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本土化Localization
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Localization
● 英文版為預設值● 中文版:做 zh 不做 zh_TW
– 宣傳正體中文– 除非很多人要求,否則不做殘體中文
● 下載量較高的其他語言– 先使用 Google Translation
– 當地使用者有寄信問問題,可以回答他時順便問是否有意願當翻譯者
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IABIn App Billing
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15Taiwan
Hong KongGermany
ItalyRussian
SingaporeFinland
MalaysiaSweden
Australia0
50
100
150
200
250
300安裝裝置數
購買數
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16TaiwanHong Kong
GermanyItaly
RussianSingapore
FinlandMalaysia
SwedenAustralia
0%
5%
10%
15%
20%
25%
30%安裝佔所有安裝量安裝與購買比例
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sell APP or IAB?依 APP性質而定
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sell APP or IAB?
● sell APP– 只能買一次– 15 分鐘內可 " 主動 " 退費
● IAB– 可分一次購買、多次購買、月費、年費– 6 小時內都可 " 主動 " 退費– 6 小時後只能寄信給開發者 " 被動 " 退費
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使用者為什麼要買我的 APP?
● 免廣告– IAB 前: 250 次 HOME 鍵出現一次廣告– IAB 後:未購買者 200 次 HOME 鍵出現一次廣告
● 為了新功能● 純 donation
– 少數佛心來著
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IAB定價策略
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0.99 1.99
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1.99 2.99
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IAB定價策略
0.99 1.99 2.990.99~1.99 還好不貴 :)
1.99~2.99 好貴喔 :(
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IAB定價策略
● 繳月費、年費或一次性購買– 目前為一次性購買 1.99
– 想改為繳月費 0.49
● 與 Google 拆帳比例 7:3
● 滿 100 鎂才能付款
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IAB後要做什麼● Removal AD● Customize Sound Effect● Launcher Gallery● Keyboard Switcher● APP Switcher● Change Icon
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安裝來源
● Padfone 預載,跟 ASUS 討論拆帳● 第三方 ROM 預載 ( 需 ROOT)
● Google Play 下載,打個人知名度
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急需改善部分● Promotion
– 手機百萬銷量,但 app 只有 3000 裝置下載
via http://0rz.tw/Guj0a