Brightworks Webinar Series Brightworks研讨会系列

Improving Competitiveness Through Sustainability

通过可持续性的提高竞争力

Session 1: Environmental Problems and the Impact on Business

第一节：环境问题和对业务的影响

Presented by Dave Newman & Jon BlumenauerBrightworks Senior Strategists

Agenda议程

• Review environmental issues• 审查环境问题

– Climate change, water, toxics, food, natural resource depletion– 气候变化，水，有毒物质，食品，自然资源枯竭

• Review external issues driving change• 审查外部性问题推动变革

– Population growth, energy supplies – 人口增长，能源供应

• Review stakeholder responses• 审查利益相关者的反应

– Government action, consumer demands, investor requirements, voluntary reporting, NGO pressure

– 政府的行动，消费者的需求，投资者的要求，自愿申报，非政府组织的压力

• Q&A• 问答时间

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High Performance Buildings高性能建筑

Organizational Sustainability组织可持续发展

Training & Education培训与教育

Since 2001

About Brightworks关于 Brightworks

• High performance buildings• 高性能建筑

– Over 100 LEED certified buildings that substantially reduce energy, water, emissions and operating costs

– 超过 100 LEED 认证的建筑，大大减少能源，水，排放量和运营成本• Organizational sustainability• 组织可持续发展

– Identify the business case for sustainability investments and prioritize those with the highest return on investment

– 识别为可持续发展投资的商业案例和投资回报率最高的优先级– Strategy and metric development– 战略与公制发展– Implement tactical measures including energy efficiency, toxic reduction, and

carbon footprinting and reporting– 实施战术措施，包括能源效率有毒减少碳足迹

• Training and education• 培训与教育

– Training courses specially designed to build knowledge and skills to drive sustainability initiatives forward

– 旨在建立推动可持续发展的举措提出的知识和技能的培训课程

Brightworks ClientsBrightworks客户

A long-term trend, not a passing fad一个长期趋势，而不是昙花一现

Increasing Population &

Wealth- Global population 7 billion today

Global GDP growth 4.2% in 2010

- 9.5 billion people in 2050

Diminishing Natural Resources

- Today 1.1 billion people lack ready access to drinking water- 20% of the world’s species in danger of

extinction by 2020

- Potentially 1 billion climate change refugees

Environmental Issues环境问题

• Climate change / global warming• 气候变化 / 全球变暖• Water issues• 水问题• Food supply• 食品供应• Pollution and contamination• 污染和受到污染• Natural resource depletion• 自然资源枯竭

Climate Change Impacts气候变化的影响

– Global warming– 全球变暖– Drought– 干旱– Flooding – 洪水

Climate Change Impacts气候变化的影响

– Melting glaciers, warming oceans and rising sea levels

– 冰川融化，气候变暖海洋和海平面上升– Extreme weather events – cyclones, hurricanes, tornadoes

– 极端天气事件 - 龙卷风，飓风– Species extinction

– 物种灭绝

Water Issues水问题

– Contamination of surface water in rivers, lakes and streams

– 在河流，湖泊和河流表层水的污染– Melting glaciers, drought conditions and decreased rainfall

– 冰川融化，干旱和降雨减少– Depleting underground water sources

– 消耗地下水源– Increasing demand

– 日益增加的需求

Food Issues粮食问题

– Rising prices, especially on staple foods including rice, wheat and corn

– 食，包括大米，小麦和玉米价格上涨，– Industrial food production relies on fossil fuels for synthetic fertilizers and transportation

– 食品工业生产对化石燃料的依赖化肥和运输– Runoff of synthetic fertilizers into waterways creates “dead zones” in oceans

– 化肥径流进入水道创建海洋中的“死区”– Toxic impacts of pesticides and industrial runoff

– 有毒农药和工业径流的影响

Toxics有毒物质

– Air pollution– 空气污染– Toxic contamination of food, water, and consumer goods– 有毒物质污染的食品，水，和消费品– 50,000 environmental protests in China in 2005; 60,000 in 2006– 在中国 2005 年有 50000 环保抗议； 2006 年有 60000– Cancer is now the leading cause of death in China– 癌症是目前中国人口死亡的首要原因– Company recalls of contaminated products– 公司召回受污染的产品

Natural Resource Depletion自然资源枯竭

– Deforestation

– 森林砍伐– Fishery depletion

– 渔业资源枯竭– Topsoil loss

– 表土流失– Fresh water

– 食水– Minerals

– 矿产

External Drivers of Environmental Initiatives

外部驱动的环保措施• Population growth• 人口增长• Increasing energy demand• 日益增加的需求• Reduced energy supply• 应量减少• Rising energy prices – oil, coal, natural gas• 能源价格上涨 - 石油，煤炭，天然气• Political instability• 政治上的不稳定

Sustainability可持续发展

• Sustainability incorporates environmental, social and economic considerations

• 可持续发展包含环境，社会和经济方面的考虑• Sustainability ≠ Corporate Social

Responsibility• 可持续发展≠企业社会责任• Sustainability is an investment in your

business that improves competitiveness• 可持续发展是一个在您业务上的投资，来提高竞

争力

Sustainability可持续发展

• “Meeting the needs of today’s generation without preventing future generations from meeting their needs”

• “满足现在需求而不妨碍子孙后代满足他们的需求”• “Enough, for all, forever”• “ 足够，所有，永远”

Stakeholder Responses利益相关者的回应

• Government regulation• 政府管制• Consumer demands• 消费者的需求• Investor requirements• 投资者要求• Voluntary reporting• 自愿报告• Non-governmental organization (NGO) pressure• 非政府组织（NGO）的压力• Business opportunity• 商业机会

Government Regulation政府管制

• China CO2 reduction commitments

• 中国减少二氧化碳排放量的承诺• US Environmental Protection Agency

“Endangerment Finding”• 美国环境保护署“濒危发现”• US Securities Exchange Commission ruling• 美国证券交易委员会的裁决

Consumer Demands消费者的需求

• Are consumers willing to pay?

• 消费者是否愿意支付？• American “LOHAS”

consumers – “Lifestyles of Health and Sustainability”

• “乐活”美国消费者 - “健康和可持续性的生活方式”

Investor Requirements投资者要求

• Screening for environmental performance• 筛选的环保性能• Shareholder resolutions• 股东决议

Voluntary Reporting Standards自愿报告准则

• Greenhouse Gas (GHG) Protocol• 温室气体（ GHG）协议• Carbon Disclosure Project (CDP)• 碳披露项目（ CDP）• ISO 14000, 26000, 50001

NGO Pressure非政府组织（ NGO）的压力

Greenpeace Report calls out Nike & adidas for toxic water pollution in Chinese textile manufacturing

绿色和平报告呼吁耐克和阿迪达斯采取了在中国纺织品制造有毒水质污染

NGO Pressure非政府组织（ NGO）的压力

Discussion Summary 讨论摘要

• There are several drivers of sustainability initiatives, including

• 有几个驱动程式可持续发展计划，包括– Environmental problems– 环境问题– Population growth– 人口增长– Increasing wealth and consumption– 日益增加的财富和消费– Decreasing supply of energy and other natural

resources– 降低能源供应和其他自然资源

Discussion Summary 讨论摘要

• Stakeholders – governments, consumers, investors, NGO’s – are responding to these challenges in a variety of ways

• 利益相关者 - 政府，消费者，投资者，非政府组织 - 都在以各种方式应对这些挑战

• Businesses will all need to adapt to meet new requirements, realities and customer demands

• 企业都需要调整，以满足新的要求和现实情况• Sustainability is not the same as CSR• 可持续发展与企业社会责任是不相同的

– It is an investment in your business that improves competitiveness

– 这是一个在您业务上的投资，来提高竞争力

Next Webinar in the Series:Lower Your Risk, Lower Your Costs

下一个研讨会

• Discuss how companies are approaching sustainability

• 讨论企业如何接近可持续性• Review examples of sustainability initiatives

from brands and manufacturers that improve their environmental performance and bottom line

• 看品牌和制造商正在使用，以改善环境性能和底线可持续发展的主动行动和具体战术的例子

• Provide you with a tool to assess your company’s sustainability performance

Questions?问题？

jon.blumenauer@brightworks.net dave.newman@brightowrks.net

www.brightworks.net