1

PLEASE BE SEATED AND SET THE PHONE INTO QUIET MODE

RESEARCH of the IMPLICATION of PARODY in Social Movements

「戲仿」應用於社會運動含義之研究

National

Cheng Kung

University

Institute of Creative Industries Design

2

Parody

Social Media

Social Movements

KEYWORDS

3

Parody 4

Aristotle 384 BC – 322 BC

5

Poetic “Counter Singing” Literature to Art Protest Art

6

Inappropriateness Resolution

Awaken Safety

Humorous Criticism

7

8

9

10

11

Motivation Impacts

(Domino)

12

Symbols in Phenomena

13

Symbols in Movements

14

Blossoms of Social Media

15

MOVEMENTS CAUSE PARODY

16

With Social Media…

17

CAUSE

PARODY SOCIAL MEDIA PHENOMENA

BEFORE

SHARING

MOVEMENT AFTER

SHARING

Motivates

Initials

Conducts

Conducts

?

18

Focused

@

3 Incidents

Happens in 2013

19

Dapu Incident (2010-2014)

20

Death of Chung-Chiu Hung (2013-2014)

21

Nuclear Cessation (1991- )

22

OBJECTIVE

• To explore Roles of Parody in Visual Arts through Social

Media.

• To understand Assistance of Social Media in procedure of

Sharing the Parody Image and Raise Intension of Affair

from the Audience.

• To understand the Motivation and Phenomena of Parody

Image that Impact Audience in Different Aspects.

• The Research is Focus on the Flow Trend of Parody to

Visual Arts.

23

ANALYSING [generate and transform

data]

CODING

[open, axial, selective]

COLLECTING

[visual data collection]

THEORETICAL SAMPLING

[Idea generation]

DEVELOPING

[Story Building]

THEORETICAL

SATURATED

[Thesis Inputs] PROCEDURES

24

VISUAL

DOCUMENTS

• Secondary resource of parody images from media

and social media.

• Provided by Interviewees

25

26

PARODY VISUAL

ASPECTS OUTCOMES PHENOMENA

27

RESEARCH

QUESTIONS

• How does parody impacts the society?

• How do visual images impact to readers?

• What is the relationship of Social Movement and Parody to

Phenomenon?

• What kind of outcomes does authors and readers expect to?

28

10 INTERVIEWEES Level of Join

Art Background 29

A B C D E F G H I J

Gender F F F M M F F M M & F M

Age 30 27 28 26 30 25 26 45 62 30

Background Design Commu

nication Design Design

Occupat

ional

Therapy

Design Advertise

ment Fashion

Commer

ce Design

Work Tourist

Faculty

member

in school

Asus UX Student Student Web

Designer

Advertise

ment Director

Bookkee

per/

Banker

Student

Experience 0 2 2 1-5 1-5 1-5 10-15 20-30 Over 30 1-5

Art

Background Yes No Yes Yes No Yes No Yes No Yes 30

THE

FUNDAMENTAL

OF PARODY

TACTICS

IMAGES

MEANING

TOPICS

31

TACTICS

IMAGES

MEANING

TOPICS

IRONY

RIDICULE

KUSO 搞

IMITATING

32

• the artists attempt to use prior works and

revise them Into different aspect meaning

with humorous element

• KUSO is Taiwanese way to express parody,

brought from Japan, later it becomes a

internet phenomenon

• “Kuso is creativity that leads attitude of

society”

TACTICS

IMAGES

MEANING

TOPICS

IRONY

RIDICULE

KUSO 搞

ILLUSTRATION

TEXTS

SETTING

IMITATING

33

• If a story is not properly told, the

connotation of the image would out

of focus

• Tool of Incidents

• ounce of words is a finish touch of

an image

TACTICS

IMAGES

MEANING

TOPICS

IRONY

RIDICULE

KUSO 搞

ILLUSTRATION

TEXTS

SETTING

IMITATING

COLOR

SYMBOL

CULTURE

SLOGANS

34

• a contrast color would strengthen the

topic toward the viewers

• geng (梗）

TACTICS

IMAGES

MEANING

TOPICS

IRONY

RIDICULE

KUSO 搞

ILLUSTRATION

TEXTS

SETTING

HUMOR

VIEW EXPRESSION

AUTHOR

TIMELINESS

IMITATING

CONNECTION W/ AF

35

COLOR

SYMBOL

CULTURE

SLOGANS

• Seasoning to stimulus the public

opinions

• “tool of cycle”

• Positive society responsibility

• Judge which kind of participants that

they are going to inform

• Reform power

• Personal experience

TACTICS

IMAGES

MEANING

TOPICS

IRONY

RIDICULE

KUSO 搞

ILLUSTRATION

TEXTS

SETTING

HUMOR

VIEW EXPRESSION

AUTHOR

TIMELINESS

CONNECTION W/ PIC

IMITATING

CONNECTION W/ AF

STRAIGHT / METAPHORE / 喻

36

COLOR

SYMBOL

CULTURE

SLOGANS

• Revise with newer perspective

• Appreciate parody works by

recognition toward symbolic link

• Judge by artists

• Achievements

• Easy to understand

INCIDENT

STUDIES

DAPU

CHUNG-CHIU HUNG

NUCLEAR CESSATION

37

INCIDENT

STUDIES

DAPU

CHUNG-CHIU HUNG

NUCLEAR CESSATION

38

INCIDENT

STUDIES

DAPU

CHUNG-CHIU HUNG

NUCLEAR CESSATION

39

INCIDENT

STUDIES

DAPU

CHUNG-CHIU HUNG

NUCLEAR CESSATION

40

TYPOLOGIES POLITICAL

ADVERTISE

LIVELIHOOD

ENVIRONMENTAL

41

SOCIAL

NETWORK

ONLINE PLATFORM

SHARE

MASS MEDIA

• PLATFORMS

• FEEDBACKS

42

ONLINE PLATFORM

SHARE

MASS MEDIA

• REPOSTS

• LIKES

• BUMPS

SOCIAL

NETWORK

43

ONLINE PLATFORM

SHARE

MASS MEDIA SOCIAL

NETWORK

44

AFFAIR

&

TIMING

CURRENT EVENTS SOCIAL MOVEMENTS

45

READERS FEELINGS POSITIONS

46

CAUSE BEFORE

SHARING

AFTER SHARING 47

CAUSE

SOCIAL MEDIA

BEFORE

SHARING

AFTER SHARING 48

CAUSE

PARODY SOCIAL MEDIA

BEFORE

SHARING

MOVEMENT

AFTER SHARING

Motivates

Initials

49

CAUSE

PARODY SOCIAL MEDIA CONCEQUENCE

BEFORE

SHARING

MOVEMENT

AFTER SHARING

Motivates

Initials

Conducts

Conducts

50

CAUSE

PARODY SOCIAL MEDIA CONCEQUENCE

BEFORE

SHARING

MOVEMENT

AFTER SHARING

Motivates

Initials

Conducts

Conducts

Reforms

51

Current

Events and

Issues

Readers’

Position

Readers’

Feelings

Bumps

Mass

Media Reposts

Feed-

backs

Likes

Political

Adver-

tisement

Liveli-

hood

Environ

-mental

Tactics

Social

Movements

52

RIDICULE

Fundamentals

Of Parody

Approach

Imagery

Meaning

Theme

IRONY

KUSO

IMITATING

HYPERBOLE

CONNECTION W/ IMAGES

STRAIGHT / METAPHORE

COLOR ILLUSTRATION

TEXTS

SETTING

SYMBOL

CULTURE

SLOGANS

HUMOR

VIEW EXPRESSION

AUTHOR

TIMELINESS

CONNECTION W/ INCIDENT

PRECEPTION

OPPONENTS

TIMING

53

Frequency Level I

Indirect Relationships

Direct Relationships

54

Frequency Level II

Frequency Level III

55

CURRENT

EVENTS &

ISSUES

Author Timeliness

Connection

With

Incident

Viewer

Expression

56

POSITIONS

Timeliness Viewer

Expression

Text

Symbol

Slogan

Color

Connection

With

Incident

57

FEELINGS

Humor Connection with Incident

Straight/ Metaphor

IMAGERY

APPROACH

Timeliness

Viewer

Expression

Connection

With Image

58

LIKES

Humor

Timeliness

Author

Connection

With

Incident

Viewer

Expression

59

REPOSTS

Humor

Timeliness

Author Viewer

Expression

Connection

With

Incident

60

BUMPS

Humor

Viewer

Expression

Author Timeliness

Connection

With

Incident

61

FEEDBACKS

Connection With Incident

Humor

Author Viewer

Expression

Timeliness

62

PLATFORM

Connection

With

Incident

Timeliness Author

Viewer

Expression

63

MASS

MEDIA

Connection With Image

Humor

Viewer

Expression Timeliness

Connection

With

Incident

64

OTHERS

Viewer Expression APPROACH

Timeliness

Connection with Incident

Connection with Image

Humor

IMAGERY

Straight / Metaphor

Author

65

NUCLEAR

CESSATION

Viewer Expression APPROACH

Author

Connection with Incident

Connection with Image

Humor

Straight / Metaphor

IMAGERY

Timeliness

66

CHUNG

CHIU

HUNG

Viewer Expression IMAGERY

Author

Connection with Incident

Connection with Image

Humor

Straight / Metaphor

APPROACH

Timeliness

67

DAPU

Viewer Expression Humor

Timeliness

Author

Connection with Image

IMAGERY

Straight / Metaphor

APPROACH

Connection with Incident

68

POLITICAL

Viewer Expression IMAGERY

Timeliness

Connection with Incident

Connection with Image

Straight / Metaphor

Author

Humor

APPROACH

69

ADVERTISE

Viewer Expression Author

Connection with Incident

Straight / Metaphor

Humor

APPROACH

IMAGERY

Connection with Image

Timeliness

70

LIVELIHOOD

Viewer Expression Author

Timeliness

APPROACH

Connection with Incident

Straight / Metaphor

Humor

IMAGERY

Connection with Image

71

ENVIRONMENTAL

Viewer Expression Author

APPROACH

Connection with Incident

IMAGERY

Straight / Metaphor

Humor

Connection with Image

Timeliness

72

SOCIAL

MOVEMENT

Timeliness

Connection

With

Incident

Viewer

Expression

Author

CAUSE SOCIAL MEDIA SOCIAL MOVEMENT PARODY CONSEQUENCE

73

RESEARCH

QUESTIONS

• How does parody impacts the society?

• How do visual images impact to readers?

• What is the relationship of Social Movement and Parody to

Phenomenon?

• What kind of outcomes does authors and readers expect to?

74

DISCUSSION

&

CONCLUSION

• Symbol could be succeed from different culture

75

DISCUSSION

&

CONCLUSION

• Symbol could be succeed from different culture

• Symbol maintains key elements through time alteration

76

DISCUSSION

&

CONCLUSION

• Symbol could be succeed from different culture

• Symbol maintains key elements through time alteration

• Parody is tool of social movement

77

DISCUSSION

&

CONCLUSION

• Symbol could be succeed from different culture

• Symbol maintains key elements through time alteration

• Parody is tool of social movement

• Power of Reform

78

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