IM Case Study

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GRUPNI PROJEKAT 1 Tim od 3 člana ima sledeći zadatak.

1. Dizajnirati računarski ili poslovni magazin za informacione sisteme koji se koriste u organizacijama

2. Potražiti na webu informacije o organizacijama da biste shvatili bit te organizacije i ukratko opisati njeno poslovanje.

3. Opisati sistem koji ste izabrali sa aspekta - ulaza, obrade i izlaza, - njegove organizacije, menadžmenta i tehnološke karakteristike, - kao i samu važnost tog sistema za preduzeće.

4. Kako prikazati te organizacije u vašem web magazinu

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Odabrati firmu koju ćete amalizirati i odgovoriti na sledeća pitanja: 1. Koliko digitalna integracija uz pomoć Internet tehnologija može promeniti

model poslovanja te firme?

2. Kako promeniti model poslovanja da bi obiljno mogao da koristi Internet tehnologiju za elektronsku trgovinu? Kakav proces integracije je potreban?

3. Da li raspolažete sa odgovarajućom IT infrastrukturom koja bi omogućila digitalno poslovanje?

4. Kako možeto integrisati Internet aplikacije sa ostalim postojećim aplikacijama i podacima?

5. Kako zaštititi privatnost korisnika koji su se „prepoznali“ elektronski?

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1. Izaberite dva poslovna subjekta iz iste poslovne oblasti koja koriste web za marketing.

2. Posetite njhove sajtove i uporedite ih.

3. Pripremite izveštaj o evaluaciji funkcionalnosti njihovih sajtova, koliko su pristupačni, koliko dobro podržavaju poslovnu strategiju kompanije.

4. Čiji je web sajt uradio bolji posao? Imate li preporuku kako poboljšati sajtove?

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STUDIJA SLUČAJA 1 Tim od 3 člana treba:

1. analizirati Cisco kompaniju 2. analizirati odnos između IS, Internet tehnologija i Cisco poslovne strategije 3. šta Cisco daje digitalnoj firmi? 4. koliko je uspešno oslanjanje Cisco kompanije na IS i Internet

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STUDIJA SLUČAJA 2 Tim od 3-5 članova: Dizajnirati poslovanje na web sajtu za firmu koja nudi odeću, krevete, posude i hranu za kućne ljubimce, mačke i pse. Na sajtu treba omogućiti vlasnicima ljubimaca da razmenjuju elektronske poruke koje se odnose na njihove ljubimce. Statistički podaci o vlasnicima pasa i mačaka:

godišnja zarada

KM % pas % mačka koristi Internet

% < 12.000 15 15 5

12.000 - 24.999 25 15 25 25.000 - 39.999 30 20 30

> 40.000 30 50 40

1. Kakav je uticaj ovih podataka na razvoj poslovanja putem Interneta? 2. Koje bi dodatne informacije bile potrebne da bi odlučili da započnete ovakav

posao koji bi bio profitabilan? 3. Koje cene bi odredili za vaše proizvode?

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STUDIJA SLUČAJA 3 Tim od 3-5 članova: Analizirati Yahoo portal i njegove informacije vezane za shopping. Prezentovati vaša zapažanja.

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DICOLL CASE STUDY

Weblinx Ltd have helped many companies promote their websites onto the front pages of all major search engines including our case study here for Dicoll Data Storage Solutions Ltd. Using only ethical search engine optimization techniques we can help you too.

DETAILS OF CASE STUDY:

Dicoll are the UK’s largest data storage solution and repair specialists.

Specialists in the repair, maintenance and sale of IBM, Dell, Sony, Sun, HP and Compaq tape drives and tape libraries.

Offering a specialized service requires the correct promotion to ensure your target audience is aware and notified of who you are.

In relatively short time period, Weblinx has delivered the business and made the business of Dicoll more successful then it has been before which has ultimately led to an increase in their sales figures to date thanks to clever SEO of data storage related key words

SEARCH ENGINE POSITIONING ACHIEVED:

o autoloader repair o Data storage repair o Data storage repairs o Dell tape library repair o Compaq tape library repair o HP tape library repair o Overland tape library repair o StorageTek tape library repair o tape drive maintenance

GOOGLE

o Page 1 position achieved.

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Case Study of Fawns Recreational Services Ltd

Fawns Recreational Services have more than 18 years experience supplying schools and other UK educational facilities with indoor and outdoor play equipment. All the playground equipment that Fawns supply has been designed with safety in mind and is very cost effective


In order to get the high volume of internet traffic desired, it was essential to get the Fawns site in high positions for their keywords on the natural listings of Google.

Once contacted, Weblinx Ltd performed a full analysis of the Fawns website and put in place a range of ethical SEO solutions for their main keywords including phrases such as “playground equipment”. This search engine optimization ensured the search engine spiders could clearly understand the services that Fawns provides. The clever SEO for the playground equipment industry has placed Fawns on the first page of Google for many of their top keyword phrases.


o park playground equipment o playground equipment o activity playground equipment o activity playgrounds

GOOGLE

o Fawns Recreational Services Ltd o Woodcot Court o 2a Woodcot Gardens o Farnborough o Hampshire o GU14 9RD o Tel: +44 (0)1252 515199 o Fax: +44 (0)1252 515858 o Web: http://www.fawns.co.uk

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Lawn Edging SEO case study for EverEdge

Hibba Toys International is a supplier and wholesaler of educational, childrens and kids toys. They are one of our many SEO clients we have helped with online promotion.

Details of Case Study:

Hibba Toys (UK) Limited is the trading name of one of the most successful retailers of quality childrens toys in the business, and they offer an incredibly diverse selection of fun and exciting kids toys which are suitable for young and growing children of all ages. Their full product catalogue includes a remarkable choice of kids nursery toys, christening gifts, childrens furniture, dolls houses, rocking horses and educational toys which are all brightly coloured, safe to play with and are guaranteed to provide hours of entertainment for even the most demanding of youngsters!

The staff at Weblinx were able to offer Hibba Toys (UK) Limited a SEO marketing campaign that would help them go from strength to strength with the online sales of their children's toys and, thanks to us, Hibba Toys (UK) Limited are now able to attract online customers who may otherwise have been completely unaware of the products that they had to offer. This was done by targeting a large volume of specific keywords with search engine advertising, optimising the Hibba Toys website so that they appeared on the first pages of several major search engines for a huge list of products that included Educational Toys, Kids Toys, Childrens Toys, Toy Boxes and Wooden Toys.


o educational toy o childrens toys o toy boxes o ride on toys

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Inspa Retreats Case Study

Take a look at our selection of Case Studies for Search Engine Optimization including In:Spa Retreats who we have optimized for keywords such as Spa, Spa Retreats and Health Retreats. With our clever SEO Spa related keywords have achieved high placement in all search engine results.


in:spa are a fitness and health retreat which required promotion on the internet to retrieve further bookings at the luxury spa retreat. Working on geographically targeted areas including Seville, Marrakech and Ibiza, we effectively helped promote the website to the first page of Google, also breaking the barrier on other highly regarded search engines such as Yahoo and MSN. Due to the constant progression and reworking of the site, the site now not only holds dominating presence across the geographical targeted search terms but also appears on the first page of Google for generic, competitive one and two word keywords. Constant contact is made between the client, account manager and technical team to ensure the client is fully aware of progression made and plans to keep progression moving. Client has recently referred new business to us, which in turn has also led to referring business coming our way. SEARCH ENGINE POSITIONING ACHIEVED:

o Spa o Spa retreat o Spa retreats o Health retreats o Health retreat

GOOGLE

o Inspa Retreats o 2a Ledbury Mews North o London W11 2AF o Tel: 0845 458 0723 o Fax: 0845 458 0724

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Case Study of Lighting Styles

Lighting Styles are a UK lighting specialist and supplies designer lighting for house and home together

with architectural and professional lighting for commercial use.


Lighting Styles are a UK lighting specialist and supplies designer lighting for house and home together with architectural and professional lighting for commercial use.

Their aim was to reach all potential buyers and specifiers of designer inspired lighting, bathroom lighting and illuminated mirrors.

The holy grail was to achieve first page position on a single word, "lighting". By modifying the existing site engine robots were able to crawl and index the site. Weblinx also ensured through search engine advertising that the correct keywords appeared throughout the website.

Lighting Styles continues to maintain 1st page for "Lighting", and position 1 for "designer lighting" and "contemporary lighting".


o Lighting o Designer Lighting o Contemporary Lighting o Illuminated Mirrors

GOOGLE

o Lighting Styles Ltd o 9 Glen Industrial Estate o Essendine o Stamford o PE9 4LE o Tel: 01780 767617 o Email: [email protected] o Web: http://www.lightingstyles.co.uk

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Nandos Restaurants SEO Case Study

Snoring is a problem which most of us experience at some point in our lives and if you live with

someone who constantly snores then you are bound to appreciate just how annoying it can be.


Nando's is an incredibly popular chain of Portuguese restaurants which are situated in prime locations in and around London, and they offer a wonderful selection of flame-grilled peri-peri chicken dishes which are all cooked to traditional recipes and served up in a magnificently warm and friendly atmosphere. The emphasis at Nando's is based upon great food, value for money and traditional family values, and this is highly evident in each and every one of the highly individual Portuguese chicken restaurants that they own. As far as Nando's were concerned, it was important that they were able to reach as many potential diners as possible in order to strengthen their success as one of the most fun and original chain of family restaurants in the whole of the UK.

One of the best ways of spreading the message about Nando's peri-peri chicken dishes and Portuguese family restaurants was to advertise online. As one of the leading providers of SEO marketing packages, Weblinx were able to help increase awareness of Nando's across each of the popular search engines by cleverly optimising their website so that it would attract as much relevant traffic as possible. Since we began search engine optimization with Nando's, they have now achieved some excellent positions on Yahoo!, Google and MSN for a whole host of keywords that include Chicken, Chicken Restaurant, Portuguese Restaurant and Peri-Peri.


o chicken restaurants o family restaurants Spitalfields o family restaurants Bromley o family restaurants Manchester o peri peri o uk chicken o chicken uk o Portuguese restaurants o Portuguese restaurant o London restaurants Uk

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Sleep Pro Case Study

Snoring is a problem which most of us experience at some point in our lives and if you live with

someone who constantly snores then you are bound to appreciate just how annoying it can be.


There are several snoring treatments currently available for those who wish to stop snoring safely and effectively and one of the most successful stop snoring treatments available at present lies in the form of mandibular advancement devices such as the Sleep Pro 1 and Sleep Pro 2. These snoring treatment devices are incredibly effective in terms of snoring prevention and most users have reported that they have completely eliminated their snoring problems altogether whilst sleeping with either the Sleep Pro 1 or Sleep Pro 2 device fitted. This in turn has led to a much better sleeping routine both for those who snore themselves and particularly for their partners. Owing to the fact that the online marketplace is quite literally flooded with various stop snoring devices and snoring treatments, the company responsible for the manufacturing and distribution of the highly affordable Sleep Pro 1 and Sleep Pro 2 mandibular advancement systems were in urgent need of making their products stand out from the crowd. In order to achieve this, they quickly enlisted the help of Weblinx who are one of the most successful search engine optimisation companies in the business. Thanks to our vast level of experience in clever SEO strategies and effective ethical internet marketing campaigns, Weblinx were able to achieve highly sought after rankings for sleepPro across all major search engines for specifically targeted keywords encompassing Snoring, Stop Snoring, Snoring Treatment and Stop Snoring Treatments.


o snoring o snoring products o stop snoring o snoring treatment o snoring treatments

GOOGLE

o Tel: 01962 761 831 o Email: [email protected] o Web: http://www.sleeppro.com

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4 Motorcycles SEO Case Study

Organic optimisation case study for promoting a motorcycles accessories and spare parts website


4-Motorcycles offer an incredibly impressive range of motorcycle/motorbike parts and accessories which can be ordered online at some fantastic discount prices. Whether your looking for clothing, engine spares, new or replacement exhausts, custom parts or motor-cross products, the huge choice of available products on the 4-Motorcycles website is more than enough to cater for all of your motorcycle needs and requirements in one convenient place. Some of the most popular products that are currently sold by 4-Motorcycles premium style racing gloves, tubeless tyre kits, custom blade screens and medium braced handle bars.

With so many products available from 4-Motorcycles, it was absolutely essential that their website achieved excellent listing positions for the products they were selling on the various search engines that people were using in order to locate a reputable supplier of discount motorcycle parts on the internet. Realising this, the team at Weblinx carefully pieced together a successful SEO search engine marketing campaign which would attract potential customers to the 4-Motorcycles site including those who were looking for key items such as Motorcycle Accessories, Motorbike Accessories, Motorcycle Parts and Motorcycle Products, Spares and Spare Parts.

KEYWORDS TARGETED FOR THIS CLIENT:

o motorbike parts o motorbike accessories o motorbike spares o motorcycle spares o motorcycle parts o motorcycle accessories

GOOGLE

o 4-Motorcycles o Blackbush Cottage o Bowley Lane o South Mundham o Chichester o West Sussex o Tel: 0845 8685455 o Email: [email protected]

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Case study for Daniel James Kitchens

David James Kitchens are a subsidiary of the successful James Anthony Kitchens company and

Weblinx were also approached to administer the same ethical clever SEO techniques to their online presence. Here we discuss how this was made possible.


David James Kitchens are an additional outfit of James Anthony Kitchens and also are specialists in bespoke kitchens and kitchen furniture. Creating some of the UK’s most well manufactured and designed furniture David James Kitchens offer a fully customisable experience for its clients and offer tailor made solutions to suit your exact requirements and budget.

Incorporating a fantastic array of possibilities, David James Kitchens dedicate themselves to providing the very best bespoke furniture and kitchens, hand built in their workshops to the millimetre, providing a professional finish unlike few others. In all, David James Kitchens provide a wide array of materials and finishes, enabling clients to choose a unique combination of fine materials to provide the finished result to stand out from the rest.

Only the best hardwoods including Oak, Cherry, Maple and Walnut are used in the construction of all clients furniture and kitchens, no flat packs here as all the carcasses and doors are made to measure prior to professional installation.

Massive savings are continually passed onto customers as David James Kitchens have limited the number of their showrooms thus keeping their overheads low. The lower the overheads, the more value for money the prices become and the professionals at David James Kitchens follow the belief that quality should never be compromised but can still offer their great prices.

Weblinx were called upon after the success of the James Anthony Kitchens search engine optimisation and by following the clever SEO techniques that benefited their partner company, David James Kitchens could now begin the process of optimising the site too. After a brief period of uploading optimised content and using ethical and clever SEO methods, Weblinx carved great positions for David James Kitchens, who are still enjoying good positions across the major search engines.


o David James Kitchens

o 212 Leigh Road hn Sea

o Tel: 0870 333 1020

o Web: www.danieljameskitchens.co.uk

o Ex

o SS9 1BS

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Central London hostels - Astor Hostels

Astor hostels provde accomodation in London in their hostels and required a company to which they

could outsource search engine optimisation services


Astor Hostels provide some of the finest examples of hostel accommodation currently available in London and their hostels are all situated right in the centre of the city itself. The hostels themselves offer a warm and friendly environment which is well suited to students, back-packers and those travelling to London on a tight budget who are looking for a pleasantly welcoming atmosphere and an affordable place to stay. Astor Hostels are renowned for their helpful staff, clean rooms and excellent facilities which is precisely why so many of their guests choose to come back time and again whenever they return to London.

In order to attract new visitors to their website design and increase the number of online bookings which were made by first time travellers to the city, Astor Hostels enlisted the help of Weblinx who were able to optimise their website and make it more appear in a much higher position on each of the search engines it was listed on. This was done by introducing several unique changes to the website in a cost effective website marketing campaign which would see Astor Hostels achieve some exceptional rankings for keywords that included Hostel, Hostels, London Hostel, London Hostels and Accommodation in London.


o hostels in London o hostels London o London hostels

GOOGLE

o Page 1 position achieved. o Astor Hostels o Web: http://www.astorhostels.com

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Lawn Edging SEO case study for EverEdge

Weblinx Ltd offer many flexible solutions to search engine optimisation and in the case of

Certikin.co.uk there were no exceptions. Weblinx were able to assist Certikin.co.uk reach first page placements on the major search engines to actively promote their spas, saunas, steam rooms, swimming pools, pool chemicals and swimming pool enclosures.


Certikin.co.uk are specialist suppliers and manufacturers of swimming pools, saunas, pool equipment, swimming pool enclosures and spas and have provided indoor pool services for over 40 years now within the UK and worldwide. Weblinx are the professionals who take all industries within their stride and show no issues with optimising the websites of new and established companies within the UK and across the globe.

For over 40 years Certikin International Ltd have been designing, manufacturing and distributing their swimming pools, spas, swimming pool enclosures, saunas, pool chemicals and huge selection of pool equipment. The professional experts in providing a massive array of equipment and supplies for your indoor pool, Certikin.co.uk are still producing all the spare parts for their swimming pools installed decades ago.

With a catalogue containing over 3000 products Certikin manufacture and supply everything you would need to install the ultimate indoor swimming pool, spa, sauna or steam room and take great pride in the high quality of all their products and services. When Certikin provide your saunas, spas or even steam rooms, in addition to their swimming pools to match your needs and requirements and have a range of choices to tailor your purchase to your exact criteria.

Weblinx clever SEO services were implemented after Certikin.co.uk wanted to further their positions on the major search engines for their main keywords such as steam rooms, swimming pools, spas, pool chemicals, saunas and swimming pool enclosures. A detailed analysis was taken of the site and Weblinx were able to ascertain the correct and ethical methods to actively complete the search engine optimisation process.

Certikin.co.uk are now able to receive even more targeted, quality visitors to their website, thanks to the clever SEO techniques administered by Weblinx and now benefit from first page placements on search engines including Yahoo, MSN and Google.


GOOGLE o indoor swimming pool o pool o steam rooms o pool building o pool filter o pools o swim spas

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Debt case study for McCambridge Duffy


Weblinx Ltd now show how the right clever SEO techniques can massively improve a company’s positioning on the search engines, providing each page of a website with the ability to be properly read by the search engines to create the most relevance to give that page/website priority over its competitors. McCambridge Duffy offer first class services a debt management plan for any business debt. In addition to their excellent debt solution services, they offer superb IVA help and assistance with all IVA programs.

Offering debt IVA support and advice, business debt solutions and debt management plan guidance, McCambridge Duffy have been one of the leading debt management companies in the UK for over 75 years now. In addition to providing invaluable assistance and help with debt and debt solutions, McCambridge Duffy has been providing IVA help and assistance in recent years and can arrange your debt IVA swiftly.

Assisting to lessen debt in Ireland and debt in Scotland, in addition to Wales and England, McCambridge Duffy offer smart ways to get help with debt and are one of the best debt management companies within the UK. They provide beneficial debt solutions and IVA assistance to give you the best results. Dedicated and fully focused, McCambridge Duffy only offers the best debt solution remedies.

Weblinx were happy to take on the search engine optimization of the website and with the aid of our ethical and clever SEO techniques we were able to make a detailed analysis of the site and deduce the correct changes to make to the coding, including meta keywords and titles and placing alt tags on images across the site. Our linking strategies involving keyword anchor text links enable search engines to read web pages with ease and see them as being highly relevant to targeted search terms.

Work completed and uploaded, Weblinx gave McCambridge Duffy the means to gain first page placements on the search engines and with regular checks and fine tuning we work to get them there and keep them there.


o Business Debt o Debt Company o Debt Management Plan o Debt Solutions o Iva

IM Case Study

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