IL PROGETTO YOUBRAND: LA FORMAZIONE PER I FUTURI STARTUPPER

BUSINESS MODEL CANVAS, BRAND STORYTELLING, PERSONAL BRANDING, PITCHING E CROWDFUNDING

Eramus+ KA2 – Strategic Partnership

(2017-1-PL01-KA204-038849)

a cura di Andrea Cenderello

NOVEMBRE 2019

This project has been funded with the support from the European Commission (project no: 2017-1-PL01-KA204-038849). This publication reflects the views only of the author and the Commission cannot be held responsible for any use which may be made of the information contained therein.

The project has been co-funded with the support from the EU Erasmus+ Programme

THE PROJECT

THE PARTNERSHIP

The Centre for Continuing Education No. 2 in Lublin

Agenfap soc. coop.

Inercia Digital

Gecko Programmes ltd.

Hellenic Open University

• Provide the training sector with an innovative curriculum

providing aspiring entrepreneurs with a set of innovative

integrated competences strengthening their

competitiveness and the resilience of their business

• Support aspiring adult entrepreneurs in identification of

business opportunities.

• Provide the training sector with a continuous update of the

teaching/learning resources via a community of practice

• Boosting, as a general approach, entrepreneurship as one

of the main strategies to reduce unemployment rates,

especially among excluded groups.

OBJECTIVES

YOUBRAND INNOVATIVE APPROACH

Business Model

Personal&Brand Storytelling

Pitching

Fundraising

OBJECTIVES… INTO PRACTICE

INTELLECTUAL OUTPUTS

• Intellectual Output 1: Training path for business start-up support

• Intellectual Output 2: Trainers training path for business start-up support

• Intellectual Output 3: Online Community of Practice for Trainers

The key elements of the training programme:

• Employability skills

• Business Model Canvas for start up: new strategies to

identify the value proposition

• Digital Storytelling for personal branding

• Digital Corporate storytelling

• Pitching: entrepreneurship projects presentation strategies

and techniques

• Fundraising/Crowdfunding new strategies and sources for

fundraising: new funding strategies and sources

THE TRAINING PROGRAMMES

THE E-LEARNING PLATFORM youbrand-project.eu

THE E-LEARNING PLATFORM

THE E-LEARNING PLATFORM

THE E-LEARNING PLATFORM

THANKS

info@agenfap.com - tel. 06 92919009

Corso Trieste 65/B - 00199 Roma

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