Ignora social media - Human Media
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Transcript of Ignora social media - Human Media
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IGNORA SOCIAL MEDIA
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Lo siento pero...
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Social Media NO hace magia
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Es el momento!
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¿Por qué es la oportunidad?
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Encuentra a tu audiencia
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Crea conversación
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Potencia la comunicación
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Te dice lo que les gusta
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Crea resonancia
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Embajadores de marca
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Fideliza
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Intercambiar feedback
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Eres uno más
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Hace amigos
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Te mantiene a la última
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Extiende tu mensaje
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Convierte FANS
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Más visitas
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Te diferencia del resto
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Expande tu alcance
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Te vuelve accesible
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Te permite compartir
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Más por menos
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Beneficios
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Resultados
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Obtención de ROI
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Parece que va a más…
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Algunas claves
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Autenticidad
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Transparencia
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Credibilidad
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Compromiso
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Empatía
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Relaciones humanas
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Algo de ayuda
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Se consistente
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Comparte
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Tono amigable y casual
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Empieza por
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Define tus objetivos
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Cuida la privacidad
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Tu eres la marca
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Ayuda siempre
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Crea tu identidad
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Ofrecer y dar
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Sigue lo que pasa
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Escucha
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Gestiona las expectativas
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Identifica tus plataformas
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Gestiona tu tiempo
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Da las gracias y…
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Encuentra el punto de equilibrio
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Multi-task
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Por último…
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CampañasDar a conocer planes, ideas e iniciativas
Coordinar acciones de campaña
Establecer vínculos emocionales con la audiencia
Buscar amigos o personas relacionadas y/o afines
Creación, soporte y apoyo de causas y debates
Recoger opiniones del público
Campañas más participativas, colaborativas y abiertas
Medir los resultados y seguir el desarrollo de la campaña
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Una cosa más…Social Media es tan solo son una parte de la comunicación
No es lo que el software hace, sino lo que las personas hacen con él
La tecnología cambia, las personas no
La finalidad del 2.0 es el 1.0
Las grandes ideas deben morir
No olvidemos la brecha digital
Social Media depende de la capacidad de interactuar y la calidez con la que lo haces
Una historia sin amor, pasión ni ilusión, no es una historia
Lo que nos trajo aquí, no siempre tiene que llevarnos allí
Olvídate de lo “suficientemente bueno”, ahora tienes un nuevo trabajo...
Hay muchas maneras diferentes de hacerlo, no hay reglas
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¿Objetivos?Crear, reforzar y expandir el alcance de una red de influencia
Dar a conocer a los medios 2.0: información, empresa, productos, servicios y eventos
Captar y fidelizar a nuevas personas – de amigos a FANS
Poner a disposición y compartir material y recursos útiles
Mostrar y debatir opiniones y planes de acción
Potenciar e impulsar iniciativas
Mayores resultados con menos esfuerzos
Liderar
Crear cambio en las personas
Formar tribus
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IGNORA SOCIAL MEDIA
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IGNORA SOCIAL MEDIA
A tu propio RIESGO
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Welcomea la era
Human Media
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Human Business
Interactions
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Es hora de marcar la diferencia
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