IDEO Human Centered Design: How to enable more people to become social entrepreneurs?
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Transcript of IDEO Human Centered Design: How to enable more people to become social entrepreneurs?
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WHO ARE WE?
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Team
Jane Liu Sindy Hou Relic Xie
Ogilvy Tencent Evernote
Psyche Man
Wallstreet English
ACUMEN + IDEO HCD COURSE
BEIJING STUDY GROUP
Team
WHAT WE DID?
LEARN FROM FRIENDS & EXPERTS
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Inspiration
Shen Bolun
+Box initiator
+Box is a documentary project aiming to provoke critical thinking by recording young people’s questions
Zhong Shen
Editor at Bottle Dream
BottleDream (www.bottledream.com) is a Chinese website delivering news about social innovation projects around the world.
Lv Guoxian
Founder of New Younger
New Younger is a magazine focusing on young people and youth culture in China
Iris Cai
Founder of Uniqueway
Uniqueway.comProvides tailor-made overseas trip service for young people
LEARN FROM FRIENDS & EXPERTS
Inspiration
Chen Lu
Founder of CAPE
CAPE is a young organization which aims to empower Chinese youth by encouraging them to share their study abroad and intern abroad experiences and to find a new perspective to understand the world and international affairs.
Li Nan
VP at CNature
CNature is a non-profit organization aiming to combine green lifestyle and fashion together.
Zhou Tong
Ex-staff at Buy42.com
Buy42.com is the first online charity shop in China. They have created an innovative form of charity through using e-commerce as their platform.
Dong Yi Ruo
Fresh Graduate
Studied at Harvard Seed and worked in ASHOKA as an intern.
KEY INSIGHTS
•Most team members of social enterprise are volunteers with minimum or no pay
at all, thus it is hard to motivate and manage a team made of volunteers
•It is hard to find someone who can make long term commitment to the cause.
•It is difficult to produce steady outcome (since most team members may not be in
the same city and can only collaborate online.)
Team Problem
Sustainable Business Model
•Many social enterprises can’t get money from the people who get help, so they
usually resort to outside resources such as a board of charitable entrepreneurs orpublic donation.
•Constantly lobbying for funding diverts the focus of the social enterprise. Plus,young people usually lack the negotiation skill to persuade others to sponsor.
•A profitable social enterprise is regarded as suspicious and corrupted.
Resource Integration
•Everybody’s influence and knowledge is limited. The limitation of the founderappears to be the bottleneck of the organisation development.
•Young people lack the supportive network to be informed, encouraged and inspired.
•Young people don’t have the knowledge and experience on how to integrate the
resources at hand together to make a bigger impact
Ideation
IN SHORT
The quality of the team determines how far can the social enterprise go.
HOW MIGHT WE empower young people to better manage a team?
Young people don’t know how to make a sustainable business plan.
HOW MIGHT WE help young people to find a suitable business model
for their cause?
To run a social enterprise requires a bigger and more diversified network
to find mentorship and resources.
HOW MIGHT WE expand young people’s network and make mentors
more accessible?
Ideation
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Ideation
WELCOME TO THE FIRST EVER REALITY SHOW FOR CHANGE MAKERS —
MAKE CHANGE MOMENT! 创变时刻！
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Implementation
Age: 20
University Student
PROTOTYPE 1: THE APPRENTICE MODE
Implementation
PROTOTYPE 1: THE APPRENTICE MODE
PROTOTYPE 2: VOICE OF CHINA MODE
Age: 20
Change Maker
BIG IDEA
Implementation
Implementation
PROTOTYPE 2: VOICE OF CHINA MODE
