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Identikit consumatrice digitale
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Transcript of Identikit consumatrice digitale
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Luigina Foggetti#GGDBrescia6 - 29 Maggio 2015
Identikit della consumatrice
digitale
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ShoppingOnline
Mobile Social
Identikit della consumatrice digitale
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Foto di Erin Nekervis - Flickr
“Una felice dipendenza”Donne Online
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Uso Pc vs Uso Internet
Uso Internet
Uso PC
Istat - I cittadini e le nuove tecnologie. Periodo di riferimento Anno 2014
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Chi accede a Internetnel giorno medio
Ad aprile 2014 era il 34,3%
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Fonte: Audiweb - 10 febbraio 2015 - SINTESI DATI TOTAL DIGITAL AUDIENCE DICEMBRE 2014
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Foto di byronv2 - Flickr
Mai più senzaDonne e mobile
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Women + Mobile: The unbreakable bond
Fonte: Time Inc. e Nuance Digital Marketing Ottobre 2013
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Fonte: Time Inc. e Nuance Digital Marketing Ottobre 2013
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Fonte: Time Inc. e Nuance Digital Marketing Ottobre 2013
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Foto di Bianca Ferrari
Regine indiscusseDonne e Social
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Falso mito: online la gente è diversa“Data science of the Facebook world” è un lavoro meraviglioso del 2013 in cui Stephen Wolfram analizza le reti sociali e le conversazioni di più di un milione di utenti Facebook. Fra i risultati interessanti quelli che riguardano i temi di cui parliamo su Facebook
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Cacciatrici di occasioniDonne e acquisti online
Foto di Hernán Piñera - Flickr
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È naturale per una donna dire perché compra qualcosa e perché le piace
Sono partecipi
Foto di sharyn morrow
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Women + Mobile: The unbreakable bondAmano le offerte e amano parlarne
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Come e dove fanno la spesa e cosa acquistano è notevolmente
diverso rispetto agli uomini
Foto di tamdotcom
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Se gli uomini comprano tecnologia su siti di aste e annunci, le donne comprano su siti di Vendite flash
Via: www.paymentsense.co.uk
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Donne e e-commerce 2014: lo shopping online per risparmiare tempo e denaro
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eCommerce Netcomm Forum 2014: "Net Retail - Il ruolo del digitale negli acquisti degli italiani"
Shopping Diva
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Dati 2014
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• Nel solo periodo estivo, 2013 l’m-commerce di Saldi Privati aveva costituito tra il 33% e il 40% delle revenues totali
• Il fatturato globale di Vente Privee derivante dall’M-commerce risulta quasi raddoppiato, arrivando al 37%.
l’M-commerce piace alle donne
Foto di Andrew Stawarz
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Non solo shopping online
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Luigina FoggettiWeb Strategist - Freelance Contributor@laluiwww.luiginafoggetti.comwww.girlgeeklife.comwww.wired.it/author/lalui
Grazie!