ICIC 2014 The Future of Pharmaceutical and Life Science Publishing Industries
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Transcript of ICIC 2014 The Future of Pharmaceutical and Life Science Publishing Industries
Life Sciences, The Contentverse and Publishing
Duncan Fraser
Director, Pharmaceutical & Biotech Markets
Life, Universe & Everything ICIC | 10/15/2014 | 2
A bit about me
• Biological Sciences background
• 22 years in “the Industry”
• Bookselling – Waterstone’s
• University Library – Edinburgh Univ
• STM Book Production – Taylor & Francis
• Society Publishing – BVA
• Medical education editorial – Elsevier
• Product management for MedEd, A&D/Oil&Gas & Biomedical – Elsevier, IHS, BioMed Central
• Market & Product Strategy Pharma/Biotech – Springer
Life Sciences…
Life, Universe & Everything ICIC | 10/15/2014 | 4
Changing strategies
• Originator examining their strategies post the 2012 patent cliff; R&D strategies are becoming more focussed
• Outsourcing is on the increase
• Generics
• Winning business models are being extended
• Expertise is being developed in key drug categories and/or therapeutic areas
• M&A activity is being used to strengthen leading positions
Life, Universe & Everything ICIC | 10/15/2014 | 5
Total Shareholder Return over past 20 years
Life, Universe & Everything ICIC | 10/15/2014 | 6
Leading a segment indicates increased profitability
Life, Universe & Everything ICIC | 10/15/2014 | 7
Pharma on the move
• Pfizer & AZ – shelved (?)
• GSK & Novartis – Strengthened GSK in vaccines, Novartis shored up it’s 2nd place in oncology, joint venture in OTC puts them ahead of J&J
• AbbVie & Shire – Tax inversion benefit for AbbVie plus acquistion of Shire’s portfolio
• Bayer & Merck & Co. – Now 2nd in OTC plus stronger position in cardiology
• Including budgets – from the library direct to Research and Development departments, Libraries shifting from collection curation to strategic information delivery including competitive intelligence
Life, Universe & Everything ICIC | 10/15/2014 | 8
Internal challenges
Regulatory burdens
Dealing with
processes
Dealing with
people
Dealing with information
ENVIRONMENTAL ORGANISATIONAL
Market economy and competition
within the industry
Life, Universe & Everything ICIC | 10/15/2014 | 9
Non-information-related challenges are considerable
• Industry is moving at a fast pace, restructuring globally (e.g. offshoring, consolidation, highly competitive)
• Hard to identify what to focus on (e.g. what targets, how to differentiate) and new ways to do things (e.g. in science)
Competition within the industry
• Growing compliance issues with big hurdles to jump and increasingly comprehensive legislation
• Heavy reporting requirements
Regulatory burdens
• Making the case internally for more resources or for their ROI
• The bureaucracy to get things done in large companies
• Global time differences and lack of control
Dealing with internal
processes
• Identifying and helping interdisciplinary teams work together
• Finding out what colleagues really need Dealing with
people
Life, Universe & Everything ICIC | 10/15/2014 | 10
Information-related challenges
• Filtering out the less relevant results from a search or from the alerts they receive
Noise
• Targeting the info they are really interested in
• Getting an overview of a new area Selectivity
• Staying up to date with the developments in their field
Currency
• Assessing the quality and accuracy or information Quality
• Lack of standardisation and comparability between database searches and outputs
Interoperability
• Pulling this all together; digesting and collating it
• Producing an easy to understand analysis Synthesis
Life, Universe & Everything ICIC | 10/15/2014 | 11
Just in Case Just Enough Just In
Time
Just for Me
Changing user needs
…The Contentverse…
Life, Universe & Everything ICIC | 10/15/2014 | 13
Big Data
Life, Universe & Everything ICIC | 10/15/2014 | 14
Big Data
Life, Universe & Everything ICIC | 10/15/2014 | 15
Big Content
“The number of research papers published yearly shows a staggering exponential growth. One can in fact witness a century-long publication avalanche...
According to the two major databases INSPEC and Thomson Reuters, there is a 300-fold increase in the
number of published items since the year 1900…”
Confined to grow? Publication dynamics and the proliferation of scientific journals
Europhysics News 45/1, 2014, p. 19–22
http://dx.doi.org/10.1051/epn/2014102
Life, Universe & Everything ICIC | 10/15/2014 | 16
What can be done to improve?
Life, Universe & Everything ICIC | 10/15/2014 | 17
Unmet information needs?
Can you predict the future? I think we all get too much
information being thrown
at us all the time!
…and Publishing.
Life, Universe & Everything ICIC | 10/15/2014 | 19
What’s the answer for Pharma?
A. More content
B. Less content
C. Focussed content
D. Content management tools
E. All of the above
Life, Universe & Everything ICIC | 10/15/2014 | 20
Just in Case Just Enough Just In
Time Just for
Me
Back to this again
Life, Universe & Everything ICIC | 10/15/2014 | 21
All of the above
• Analysis
• Thought leadership/opinion on what is important and why
• Flexibility
• More content, better positioned for those who want it
• Less content, focussed on specific areas or interest
• Enriched content
• Improved discovery
• Improved search functionality and results delivery
• Improved browse by creating more meaningful relationships between content sets
• Driving deeper engagement
• Get out of the way
• Data and text mining tools
Life, Universe & Everything ICIC | 10/15/2014 | 22
Thank you
Duncan Fraser Director, Pharmaceutical & Biotech Markets
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Springer Science + Business Media 236 Gray’s Inn Road | London WC1X 8HB | UK
@duncfrase