Icelandair, þróun og stefna...Icelandair, þróun og stefna. ICELANDAIR GROUP. CEO Birkir Hólm...
Transcript of Icelandair, þróun og stefna...Icelandair, þróun og stefna. ICELANDAIR GROUP. CEO Birkir Hólm...
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Helgi Már BjörgvinssonSenior Vice President – Marketing & Sales
Samgönguþing Markaðsstofu NorðurlandsIcelandair, þróun og stefna
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ICELANDAIR GROUP
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CEOBirkir Hólm Guðnason
CEOBirkir Hólm Guðnason
Finance & AdministrationHlynur ElíssonFinance & AdministrationHlynur Elísson
HR & StrategySvali H. BjörgvinssonHR & StrategySvali H. Björgvinsson
CUSTOMERS: Retail & CorporateCUSTOMERS: Retail & Corporate
OPERATIONSJens Bjarnason
Flight Operations & TrainingHilmar Baldursson
In-Flight Safety & ServicesInflight Safety & Services
Fleet ManagementKristinn Halldórsson
Ground OperationsÁstþór Ingason
Technical ServicesJens Þórðarson
OPERATIONSJens Bjarnason
Flight Operations & TrainingHilmar Baldursson
In-Flight Safety & ServicesInflight Safety & Services
Fleet ManagementKristinn Halldórsson
Ground OperationsÁstþór Ingason
Technical ServicesJens Þórðarson
MARKETING & SALESHelgi Már Björgvinsson
Marketing & Business DevelopmentGuðmundur Óskarsson
Pricing & Revenue ManagementMatthías Sveinbjörnsson
Distribution & E-business DevelopmentÁrni Sigurðsson
Service CenterMaría Rún Hafliðadóttir
Customer LoyaltyIngibjörg Ásdís Ragnarsdóttir
Onboard RetailÞórdís Anna Oddsdóttir
Sales Regions
MARKETING & SALESHelgi Már Björgvinsson
Marketing & Business DevelopmentGuðmundur Óskarsson
Pricing & Revenue ManagementMatthías Sveinbjörnsson
Distribution & E-business DevelopmentÁrni Sigurðsson
Service CenterMaría Rún Hafliðadóttir
Customer LoyaltyIngibjörg Ásdís Ragnarsdóttir
Onboard RetailÞórdís Anna Oddsdóttir
Sales Regions
Corporate CommunicationGuðjón Arngrímsson
Corporate CommunicationGuðjón Arngrímsson
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Marketing & Sales Helgi Már Björgvinsson - SVP
Marketing & Sales Helgi Már Björgvinsson - SVP
Pricing, RevenueManagement & PartnershipsMatthías Sveinbjörnsson – DIR
Pricing, RevenueManagement & PartnershipsMatthías Sveinbjörnsson – DIR
Distribution & E-businessDevelopmentÁrni Sigurðsson – DIR
Distribution & E-businessDevelopmentÁrni Sigurðsson – DIR
IcelandairCustomer LoyaltyIngibjörg Á. Ragnarsdóttir – DIR
IcelandairCustomer LoyaltyIngibjörg Á. Ragnarsdóttir – DIR
IcelandairService CenterMaría Rún Hafliðadóttir – DIR
IcelandairService CenterMaría Rún Hafliðadóttir – DIR
Marketing & BusinessDevelopmentGuðmundur Óskarsson – DIR
Marketing & BusinessDevelopmentGuðmundur Óskarsson – DIR
MARKETING &SALES
Onboard Retail &ServiceÞórdís Anna Oddsdóttir – DIR
Onboard Retail &ServiceÞórdís Anna Oddsdóttir – DIR
ICELANDÞorvarður
GuðlaugssonGM
ICELANDÞorvarður
GuðlaugssonGM
USA & CAN
Þorsteinn Egilsson
GM
USA & CAN
Þorsteinn Egilsson
GM
SCABjarni Birkir Harðarson
GM
SCABjarni Birkir Harðarson
GM
UKAndrés
JónssonGM
UKAndrés
JónssonGM
C-EUROPEEinar Páll Tómasson
GM
C-EUROPEEinar Páll Tómasson
GM
GSAÁrsæll
HarðarsonGM
GSAÁrsæll
HarðarsonGM
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Icelandair officesIcelandair GSA
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History
1937 to 2016
1945
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For our customers, employees, environment
and shareholders.
WE CARE
Through consistency, reliability, clear product alternatives and friendly
service.
WE THINK CLIENTS
Via teamwork, shared information and values,
accountability and profitability.
WE DRIVE RESULTS
REFRESHING ICELANDICTRAVEL EXPERIENCE
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12%
60%
0%
10%
20%
30%
40%
50%
60%
70%
2009 2015
Net Promoter Score
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1. RELIABILITYMaking sure we keep our promise and that the service is accurate and dependable.
CUSTOMER EXPERIENCE STRATEGY
2. EXPECTATIONSFinding ways to impress the customer by adding unexpected treats to the services and exceeding expectations.
4. RECOVERYIf something goes wrong, the customer’s confidence needs to be regained.
5. FAIRNESSBe fair to our customer and use common sense to level the playing field.
6. MEASUREIn order to get results it is important to set achievable goals and measure those goals.
3. HUMBLEShowing the customer humility, telling the truth and not promising more than we can offer.
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#MyStopover
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16 26
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GROWING ROUTE NETWORK
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GROWING ROUTE NETWORK
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GROWING ROUTE NETWORK
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GROWING ROUTE NETWORK
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CHANGE IN CAPACITY ON THE N-ATLANTICAVAILABLE SEAT KILOMETRES ICELANDAIR VS. TOTAL MARKET
ASK = available seat kilometers
-8%
-1%
6%
-2%
3%5% 6% 5%
-6%
22%
29%
14%
18% 19% 17%19%
2009 2010 2011 2012 2013 2014 2015 2016
Total
Icelandair
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Ný mynd frá Íslensku
ROUTE NETWORK DEVELOPMENT
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ROUTE NETWORK DEVELOPMENT1990 TO 2015
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Finnair
Alaska Airlines
JetblueAirlines
WestjetAirlines
ScandinavianAirlines
AeroflotRussian Airlines
AIRLINE CODESHARES & PARTNERSHIPSOVER 90 AGREEMENTS WORLDWIDE
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FLEET DEVELOPMENT
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3
2
1
3
1
3
3
2019
6
5
2020
2
20212018
B737 MAX 8B737 MAX 9
IN 2018 B737 MAX WILL BE ADDED TO THE FLEET
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THE SEAT COUNT WILL RANGE FROM 72 TO 262 SEATS IN THE FUTURE FLEET OF ICELANDAIR
72
138159 161
200
237
16
16 22
22
25
B737 MAX8*
154
+190
B767-300
262
B757-300
222
B757-200
183
B737 MAX9*
175
Q 400
72
Economy ClassSaga Class
* B737 MAX seat count is subject to change. Different seat lopas are being evaluated.
Current fleet types
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Catchment area (population):ǀ Each gateway in SCA: 1.4 – 2.1 millionǀ KEF: 0.2 million
WEEKLY FLIGHTS FROM NORDIC COUNTRIES IN 2016TO THE US AND CANADA - ESTIMATE
0
20
40
60
80
100
120
140
160
180
KEF CPH ARN OSL BGO HEL
Icelandair SAS Norwegian Other Airlines
H - BHG
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TOURISTS TO ICELAND: 1980-2016
0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000
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TOURISM IS THE SOURCE OF GROWTH
Ι Limited economic recovery if we exclude tourism
-5%
1%
-1%
1%
-4%
3%
1%
3%
2010 2011 2012 2013
Economic growth excluding tourism
Economic growth with tourism
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Akureyri
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CHANGES IN CAPACITY 2016 VS FORECAST 2015AVAILABLE SEAT KILOMETRES
4%
Total capacity increaseNew destinations Increased capacity EUR Increased capacity NA
8%
6%
18%
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OVERNIGHT STAYS IN HOTELS - NORÐURLAND
� Overnight stays in Hotels increased 14% between 2015 and 2014
� Overnight stays in hotels more than doubled now compared to 2005
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
40.000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Ove
rnig
ht
sta
ys in
ho
tels
2013 2014 2015 % Usage 2014 % Usage 2015 9%
Source: Hagstofa Íslands
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ICELANDAIR / KEF – AEY
2012 2013 2014 2015
Development Icelandair AEY – KEF
JÚN JÚL ÁGÚ SEP
PAX
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CONNECTIONS IN KEF
� EUR – AEYAll 1st bank from EUR connecting 16:45 departure from KEF to AEY with 45 min. – 1 hour & 45 min. connecting time
� AEY – EUR Connection time on arrival from AEY to KEF 23:30 is between 1 hour – 1 hour & 45 min.
Connects to 2nd bank to Gothenburg, Copenhagen, Helsinki, Paris, Oslo and Stockholm.
� 2016 operation is once a week on Sundays from 19JUN – 28AUG• Dep. KEF 16:45 – arr. AEY 17:35
• Dep. AEY 22:45 – arr. KEF 23:30
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AIR ICELAND PARTNERSHIP / REK – AEY
� Interline sales Icelandair on Air Iceland to AEY has doubled between 2014 (Jan-Dec) and 2015 (YTD)
Continental Europe
Copenhagen
North Scandinavia
Great Britain
North America
Icelandair interline sales on Air Iceland to AEY
2014 2015
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AIR ICELAND AND Q400
� Next year Air Iceland will introduce Q400 into their network
� Below are flight times to MAN and LON (STN) – North-east of London
En Route Performance - AIR ICELANDQ400
En Route Temp: ISATotal Taxi Time for all Sectors: 15 min En Route Wind: 85% AnnualTotal Taxi Fuel for all Sectors: 105 kg Diversion Wind: Zero
No. From To Dist. WindCruise
FLCruise Speed Flight Block
nm kt kt hr:min hr:min
1 AEY STN 1.043 -18 270 333 03:29 03:442 STN AEY 1.043 -38 260 342 03:36 03:51
3 AEY MAN 902 -19 270 334 03:06 03:224 MAN AEY 902 -38 260 337 03:15 03:30
SECTOR TIME
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ICELANDAIR Q400 OBSERVATION
� Dialogue between Icelandair and AEY (e.g. meeting at Routes Europe in Apr in ABZ
• Icelandair: Director Network Planning and General Manager UK & Ireland
• AEY: Arnheiður and Hjördís
� General idea to look into MAN. 2 month period with focus on school and skiing groups
� Sep/Oct 2016 was the original idea but now will be explored for 2017 (also ref. ABZ)
� Q400 aircraft will operate few times a day to AEY, which minimizes complexity (service level as per KEF-ABZ incl. lot of work and research)
� Jan-Mar 2017 would be the basis for analysis. Icelandair has a comprehensive sales and distribution channels in UK
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AKUREYRI PROMOTIONS – IS
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AKUREYRI PROMOTIONS – IS
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AKUREYRI PROMOTION – SCA
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AKUREYRI PROMOTION – SCA
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AKUREYRI PROMOTION – C-EUR
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AKUREYRI PROMOTION – UK
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AKUREYRI PROMOTION – N-AMERICA
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THANK YOU