ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$...

23
IBM Watson June 2016 Nora Hollenstein [email protected]

Transcript of ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$...

Page 1: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

IBM  WatsonJune  2016

Nora  [email protected]

Page 2: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

The  Watson  Portfolio

Page 3: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

The  Watson  Portfolio

Explore  &  Analyze Engage Discover Develop

Solution Watson  Explorer

Watson  Content  Analytics

Watson  Knowledge  Studio

Watson  Engagement  Advisor

Watson  Discovery  Advisor

Watson  Developer  Cloud  

(Bluemix)

Description EnterpriseSearch,  Ex-­ploration &  360°

Text &  ContentAnalytics

Annotator  Training

Natural  LanguageInformationRetrieval

RelationshipDiscovery  for  Specific  Industries

Cognitive  Services  “out-­of-­the-­box”  for  developers

Delivery Software Software Cloud Cloud Cloud Cloud

NLP  component

Lexical  Analysis,Custom  

annotation,  Concept  tagging

Lexical  Analysis,Custom  

annotations,documentsimilarity,  NER  …

Human  annotation,  classifiertraining

Dialog  system,  speech to  text,  text  to  speech,  

QA

Co-­occurrenceanalyses,  lexical  

analysis,  …

Try  it!

Page 4: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  Knowledge  Studio

Page 5: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  Knowledge  Studio

• From  Annotation  Planning  to  Classifier  Training

– Entity  and  relation  extraction– Set  up  projects– Create  annotation  tasks– Define  type  system– Pre-­annotate  documents  (dictionary-­based)– User-­friendly  annotation  &  adjudication  tool– Out-­of-­the-­box  classifier  training  (SIRE)– Automatic  evaluation  &  inter-­annotator  agreement

Page 6: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  Knowledge  Studio  -­ Capabilities

Page 7: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

WKS  -­ Annotation  Tool

Page 8: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$
Page 9: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  Knowledge  Studio

EnglishGermanJapanese

Available FrenchItalianSpanishPortugueseArabic

2016

Key  Differentiators:• A  tool  for  non-­experts:  annotation  can  be  conducted  by  subject  matter  experts

• Machine  learning  component:  out-­of-­the-­box  classifier  training• Integration  with  other  Watson  products

Page 10: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Content  Analytics  – Use  Cases

• Watson  Knowledge  Studio:– Automotive  industry

– Analyzing  customer  feedback  about  different  car  models  (DE,  RU)– Finding  weak  word  expressions   in  contract  drafts  (DE)

• Watson  Content  Analytics:– Public  sector

– Analyzing  documents  from  confiscated  hard  disks  (DE,  FR,  IT)

• Outlook:– Integration  of  lesser-­resourced  languages  (e.g.  Romansh)– Support  for  multilingual  documents

Page 11: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  Developer  Cloud

Page 12: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Bluemix is  an  open-­standards,  

cloud-­based  

platform  for  building,  

running,  and  

managing  applications.

Page 13: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$
Page 14: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  as  Bluemix Services

Page 15: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Example  Watson  Application

Page 16: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$
Page 17: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Natural  Language  Classifier

Page 18: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Dialog  Service

Page 19: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  &  Bluemix – Use  Cases

• Sentiment  Analysis,  Personality  Insights– Social  Media  Analytics  (FR,  DE)

• Retrieve  &  Rank,  Machine  Translation– Pharmaceutical  industry

– Return  most  accurate  response  document  template  for  medical  questions

• Outlook:  Call  center  support  for  Swiss  clients– Challenge:  speech  synthesis  and  speech  recognition  for  Swiss  

German  dialects  and  Swiss  Standard  German

Page 20: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Watson  on  Bluemix:  Summary

• Watson  Services  available  for  the  most  common  languages…  and  new  languages  are  added  continuously

• Interest  in  integrating  NLP  components  for  lesser-­resourced  languages

• Try  it  yourself:  www.bluemix.com

Page 21: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

What will you do with Watson?

Page 22: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

Backup  Slides

Page 23: ibm watson swisstext€¦ · Solution Watson$ Explorer Watson$ Content$ Analytics Watson$ Knowledge$ Studio Watson$ Engagement$ Advisor Watson$ Discovery$ Advisor Watson$ Developer$

How  to  approach  a  Watson  ProjectPilot  

solution  design

Use  Case  Exploration

Solution  Design

Feasibility  Study  &  

Prototyping

Pilot  -­Iterative

Development

Production  Deployment  planning  &

Skills  Transfer

Use  cases

Case  evaluation  results

Solution  &  project  plan

Running  pilot  system

§ Cognitive  projects  are  not  classical  IT  projects  with  defined  outcomes  in  static  systems§ Uses  cases  in  Cognitive  computing  projects  can  vary  greatly  depending  on  the  use-­case§ Different  technologies  and  solutions,  ranging  from  research  projects  to  industry  proven  product  solutions  are  available  to  address  different  use  cases

§ Results  base  on  training  and  linguistic  development  and  depend  greatly  on  the  source  data§ A  dynamic,  iterative  implementation  approach  is  required