I-Manifest 2015 TRO Australia
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Transcript of I-Manifest 2015 TRO Australia
![Page 1: I-Manifest 2015 TRO Australia](https://reader031.fdocument.pub/reader031/viewer/2022022202/587e3db21a28ab9f5d8b6689/html5/thumbnails/1.jpg)
Did You Know?
43%7%
7+ hours a day
1-2 hours a day
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How Important are Mobile Phones to 15 year olds?
By Omar Maayah, Madeline Ky and Chelsea Manansala
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Our Approach
� project timeline
� brainstormed
� conducted research
� storyboarded
� analysed data & created insights
� collated and rehearsed
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Understanding the Market
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Of Australians own a smartphone
Of Australians own a mobile device
SOURCE: http://www.campaignbrief.com/2013/10/our-digital-nation-australia-o.html Mobile phone ownership
97% 89%
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49% Own an 25%
7% 5%
Own a
Own a Own a
ALL OTHER BRANDS WERE LESS THAN 5%
SOURCE: http://www.hapticgeneration.com.au/survey-tells-us-how-australians-use-smartphones-and-tablets/ Mobile phone ownership
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Understanding the DemoGraphic
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42%IOS
58%Android
vs
SOURCE: PRIMARY RESEARCH: https://docs.google.com/spreadsheets/d/1uWk8rlDSnCrXMdgdpbFl32G6TG3hb2NVCQC-JfJOdYM/edit?usp=forms_web_l#gid=1115030770 Mobile phone ownership
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User Journey
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Waking up
On the way to school
During Class
Recess/Lunch/Break
After school
SOURCE: PRIMARY RESEARCH. POINTS IN A DAY PHONE IS USED
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Music
Snapchat
Games
SOURCE: PRIMARY RESEARCH. MOST USED APPS
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7.5 to 12.5 hours Daily
According to 43% of our surveyed teens, the total Phone Time:
SOURCE: PRIMARY RESEARCH. Total Phone time
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Conclusion
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1Teens are using their phones for the majority of the day
Potential future target market for Google.
conclusion
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Teens are using their phones to research in class
conclusion
More options for split screens/ multitasking
2
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3Most teens don’t choose their platform - parents do
Target platform to the parents but with features that are transferrable to teens
conclusion
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Our dream phone would...
Invention➔ be accessible
➔ be a health-friendly phone
➔ have an extended battery life
➔ link with a house
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360° VIDEO
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Thanks for Watching.
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