Hypoluxe Memo Reseau Etats Unis
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Transcript of Hypoluxe Memo Reseau Etats Unis
8/3/2019 Hypoluxe Memo Reseau Etats Unis
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Hypoluxe
haut de gammeparfum – beauté
réseau Etats-UnisPlan 2011 - 2012
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MEMO PARIS PROPOSAL
THE #1 TRUSTED USA DISTRIBUTION PARTNER
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MEMO PARIS
Proposal for the introduction of MEMO Paris fragrances into the United
States market beginning in Fall 2011 by Hypoluxe, Inc. as an exclusive
stocking-distributor.
Hypoluxe USA Distribution Partner
•Controlled and selective luxury brand portfolio
•Veteran beauty industry experience
•Established retail account contacts
•Retailer logistical support
•Administrative services and forecasting
•Marketing services and development
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In January 2009 beauty industry veteran Jeffrey Dame, recognizing a clear need in the United States
marketplace, established the Hypoluxe, Inc. distribution company for the purposes of representingselective European luxury fragrance and skin care brands exclusively in the USA.
In selecting Hypoluxe as the exclusive stocking-distributor in the States, brand owners can rely upon the
company to be a responsive and transparent partner. Hypoluxe has comprehensive coverage of multiple
United States distribution channels, valued retail store management relationships, a highly-respected
sales network, creative marketing programs and sophisticated information reporting systems.
The goals of Hypoluxe are to:
1. Build brand awareness while protecting brand equity.
2. Create a successful sales channel with controlled growth.
3. Develop creative marketing strategies.
4. Offer transparent information flow.
5. Build trust and a long-tern partnership.
Hypoluxe has the knowledge, the structure and the skill to build prestige beauty brands in the States.
THE #1 TRUSTED USA DISTRIBUTION PARTNER
réseau Etats-Unis
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parfum – beauté
HYPOLUXE INTRODUCTION
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To achieve recognition Hypoluxe will concentrate its selling efforts on three Institute Karité product categories to create
an initial success within clear and specific themes.
1. Visage – Face Care to highlight Institute Karité’s core products and the key product category in the line.
2. Homme-For Men to take advantage of the success Institute Karité has already found in the States.
3. Mains-Pieds-Hand/Foot Care to create a niche story about a quality product addressing a specific need.
Visage Mains - PiedsHomme
THE #1 TRUSTED USA DISTRIBUTION PARTNER
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PLAN PRODUCTS 2011 - 2012
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Baseline Activity
•Close Integration with MEMO Paris
Parfum
•Training – Internal Staff
•Training Sales Force
•Training Retail Accounts
•Strategic plan, not just skus on a list.
•Specific presentation area at trade shows
•Brand sections in Sales/Marketing Book
•Representation on Hypoluxe Web site
Merchandising
•Majority of skus offered
•MEMO Paris Parfums Promotions
Offered
•New products and skus from MEMO
Paris Parfum to be reviewed for launch
plans.
•Testers
•Sampling
•PLV
•Point-of-Sale merchandising
Communication
•Social Media – Facebook
•Social Media – Tumblr
•Social Media - Twitter
•Public Relations Consumer Press
•Public Relations Beauty Trade Press
•Public Relations Supplier Press
CONSUMER ADVERTISING AND SPECIAL EVENTS
Additional consumer communication and special events.
To be developed once full retail distribution is in place and strategic plan finalized.
PLAN MARKETING 2011 - 2012
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THE #1 TRUSTED USA DISTRIBUTION PARTNER
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3RD Quarter 2011
•Agreement to terms
•Selling Materials prepared
•Stocks imported
•Web site updated
•Existing clients contacted•Social Media campaign
4TH Quarter 2011
•Presentation to Specialty
Stores
•Presentation to Retail
Chains
•Public Relations campaign
1ST Quarter 2012
•Exhibition at Gift Store
Trade Show
•Outreach to Spa networks
2ND Quarter 2012
•Launch at Retail Chain
•Launch at Specialty Store
PLAN 18-MONTH SELLING JULY 2011 – JUNE 2012
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THE #1 TRUSTED USA DISTRIBUTION PARTNER
3RD Quarter 2011
10 doors
4TH Quarter 2011
50 doors
1ST Quarter 2012
100 doors
2ND Quarter 2012
250 doors
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PLAN DISTRIBUTION JULY 2011 – JUNE 2012
THE #1 TRUSTED USA DISTRIBUTION PARTNER
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parfum – beauté
While there is some awareness of the fine quality Institute Karité products in the United States, the
brand at this time should be considered generally unknown to retail stores and consumers alike. From
the period July 2011 to December 2011 sales presentations will be made to USA retail stores with the
objective of obtaining launches in spring 2012.
The initial 2011 presentation will be to:
•Sephora 200 doors
•Ulta Stores 276 doors
•Pure Beauty/Beauty First 200 doors•Blue Mercury 26 doors
The 2012 presentations will be to
•Independent Gift Stores from Trade Show Exhibiting
•Spas – Independent and Chains
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AGREEMENT 2011 - 2012
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THE #1 TRUSTED USA DISTRIBUTION PARTNER
DEAL OVERVIEW
•Exclusive Hypoluxe Institute Karité Distributor Territory: United States
•Hypoluxe is a stocking distributor.
•Hypoluxe to have an 18-month exclusive representation time period to show the brand from 7/1/2011-12/31/2012
•Hypoluxe to service existing retail accounts and expand distribution where possible in second half 2011.
•Presentation of Institute Karité products to retailers begins second half 2011.
•Objective to introduce Institute Karité products by first half 2012.
•Hypoluxe to provide reports summarizing the details of meetings with retailers and general market trends.
•If Hypoluxe succeeds in obtaining significant retailer distribution in the territory then a formal five-year exclusive
distribution contract with renewal options will be negotiated in good faith between Hypoluxe and Institute Karité.
•If Hypoluxe is unable to obtain significant retail store distribution by the end of 2012 Institute Karité is free to
select another distributor.
TERMS
•50% advance wire/50% Net 60 Days from Shipping Date
•Ex Works France Factory
•Pricing and payment in Euros
•Credit limit to be reviewed as the business gets larger.
•5.5 co-efficient based on French Price List Retails suggested for the USA market
•10% of purchases total as a PLV/Collateral/Samples/Testers allowance and training gifts.
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INFORMATIONS
Hypoluxe
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THE #1 TRUSTED USA DISTRIBUTION PARTNER
SPECIALTY STORES &
HIGH END WEBBarney’s, Henri Bendel, Space NK,
luckyscent.com, Blue Mercury
SPECIALTY STORE CHAINS
Bergdorf Goodman, NeimanMarcus, Saks Fifth Avenue
DEPARTMENT STORES
Macy’s, Lord & Taylor, Dillards,Belks, Nordstroms, The Bon Ton
PERFUMERY/BEAUTY CHAINS &BROAD WEB
Sephora, Ulta, Perfumania,fragrancenet.com, skinstore.com
DUTY FREE
Canadian Border
Mexico Border
Caribbean and Cruise Ships
SPAS AND GIFT BOUTIQUES
Individual stand-aloneSpas and Gift Stores
MASS VOLUME - TIER ONE
Walmart, KMartCHAIN STORES -TIER TWO
CVS, Walgreen’s, Target,
OFF-PRICE APPAREL
TJ Maxx, Marshall’s,
Ross Stores, Gordman’s
SMALL WHOLESALERS
Supply small retailers and bordershops
LARGE WHOLESALERS
Domestic USA and export
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UNITED STATES PRESTIGE BEAUTY DISTRIBUTION CHANNELS
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c.v.Estee Lauder, Parfums Caron, Sanofi Beauté, Parlux,
Five Star Fragrance, Irma Shorell, Neiman-Marcus, Macy’s
Cosmetics and Skin Care Brand WorkCharles of the Ritz, Alexandra de Markoff, Irma Shorell,
Lab Series, Marbert Man
Fragrance Brand WorkMicallef , Parfums Caron, Van Cleef & Arpels, Balenciaga, Krizia,
Aramis, Oscar de la Renta, Geoffrey Beene, Todd Oldham, Vicky
Tiel, Charles Jourdan, Francesco Smalto, Judith Leiber, Ellen Tracy,
Perry Ellis, Bill Blass,Animale, Fred Hayman, Norell, Royal Secret,
Royal Copenhagen, Madeleine Mono, kanøn
Jeffrey Dame Profile
Jeffrey Dame, 51 years old, is an American born in the USA State of
Minnesota and raised in Oregon, Nevada, Massachusetts, New Jersey,
Colorado and Texas. Schooled at Colorado State University and New
York University in marketing. Spent 20 years in Manhattan and New
York City environs and now lives in Florida USA with his wife, daughter-at-university and son. He travels to New York City several times per
month, and to France several times per year.
Jeffrey Dame has worked in the mainline perfume and cosmetics
business for 31 years, since 1980. He speaks passable French. Places
Jeffrey Dame has journeyed to in perfumery and beauty include France,
England, Germany, Italy, Spain, Denmark, Holland, Sweden, Latvia,
Saudi Arabia, the United Arab Emirates, Hong Kong, Japan, Mexico,
Puerto Rico and Canada. In the USA he's traveled in almost every stateand visited over 50 major cities for business and pleasure.
Jeffrey Dame is the owner and proprietor of Hypoluxe, Inc., Irma
Shorell, Inc. and the Perfume of Life community. He also provides
product development consulting for the beauty industry and recently
created in 2011 new fragrance brands for Judith Leiber and Ellen Tracy.
Jeffrey Dame's New York, Dallas and Florida-based working positions
have included Owner, CEO, President, Executive VP, VP Sales, VP
Marketing, Marketing Director, Marketing Manager, MarketingCoordinator, Special Events Director, Training Supervisor, Men's
Fragrance Counter Manager, Cosmetics Counter Manager and
Fragrance Buyer Trainee.
Mr.Jeffrey Dame
Hypoluxe, Inc. President and CEO
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Florida HQ Main Office
Hypoluxe, Inc.
1800 Pembrook Drive
Suite 300
Orlando, FL 32810 USA
Email: [email protected]
Skype: jeffreydameTel. USA 1-904-342-3825
Mobile: USA 1-407-902-6632
Web: www.hypoluxe.com
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THE #1 TRUSTED USA DISTRIBUTION PARTNER
CONTACT
New York Warehouse
Hypoluxe, Inc.
c/o Hudson Valley LLC
52 Washington Terrace
Newburgh, NY 12550 USA
Jeffrey Dame
President and CEO
New York Sales Office
Hypoluxe, Inc.
56 West 45th Street
Suite 1006
New York, NY 10036 USA