HRM 360 2012 Spring C3 1 ACI Bangladesh
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Transcript of HRM 360 2012 Spring C3 1 ACI Bangladesh
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Sayed Qayem Hussain was relaxing on his office desk, just after attending an office party
hosted in his farewell at his Manhattan Office of Johnson & Johnson’s. His parent
company has acquired Advanced Chemical Industries Limited (ACI) of Bangladesh, andhas assigned Hussain to lead a prosperous company of a very promising industry of
Bangladesh.
Bangladesh being a third world country is relieved from Patent Right of the
Pharmaceutical Industry, has a comparatively low labor cost and has Preferential Export
Right to many of the Developed Nation including the countries of European Union.
Johnson & Johnson’s acquired ACI to explore all the prospective horizon and establish
its market dominance in Bangladesh as a follow-up of its rivals, such as Novartis, Roche,
and other Pharma giants.
Hussain joined Johnson & Johnson’s in the year 1998 after his MBA with a Human
Resource Management, and BBA in Finance major. He has been involved in the same
job of leading the first stage at Venezuela when Johnson & Johnson’s acquired acompany there. Hussain pulled up all the files that was provided to him before his new
assignment and began his investigation.
Background
ICI Plc of UK had a pharmaceutical business in Bangladesh. In 1992 the business was
sold to management and the name of the company changed to Advance Chemical
Industries Limited. ACI inherited the rich ICI culture of product quality, customer serviceand social responsibility and continuous to nurture.
ACI is the first company in Bangladesh to obtain certification of ISO 9001 QualityManagement System in 1995. ACI is also the first Company in Bangladesh to get
certification of ISO 14001 Environmental Management System in 2000. ACI employees
are proud of their work culture, business ethics and environmental consciousness.
ACI values are embodied in its vision and mission statements. ACI quality and
environmental concerns clearly state through declared policies.
What was primarily a pharmaceutical business in 1992 with a turnover of tk.80 million
with stagnant growth, the new management brought about fundamental changes in
policies and has in year 2002 grown to over Tk. 2000 million in turnover throughdiversified business interest including personal care products, food products, animal
health, agrochemicals and seeds in addition to gaining a strong position in
pharmaceuticals. The earning per share is increasing from 2000 to 2002, which was 3.97and 6.75 respectively.
ACI represents principals like AstraZeneca, Eli Lilly, UCB, Searle and Fujisawa in
pharmaceuticals business; Colgate-Palmolive, Heinz and Dabur in Consumer products
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sector; Synzenta in Agrochemicals; Ranbaxy, Dabur, Wockhardt, Sanofi and Invesa in
animal Health sector. It has five subsidiary companies and is one of the largest
conglomerates in Bangladesh.
The trading subsidiary of ACI represents in Bangladesh principals like ICI, Exxon-
Mobile, Bayer, and Stahl.
History of ACI Pharmaceutical Ltd
Bangladesh is a country with plenty of people. Actually, these people are a bank of huge
human resource. As the population grows the need for medications is increased. And as
the most of the people of our country are below the poverty line, they always look for
cast- effective and quality medications. To improve lives by providing cost-effective highquality pharmaceutical products ACI stated their operation with this mission. It holds the
eight positions in the Bangladeshi Pharmaceutical market ACI Pharmaceutical Ltd. is one
of the largest manufacturers of quality medicines in Bangladesh.
In 1973, the UK based multinational pharmaceutical company, ICI plc, establisheda subsidiary in Dhaka, known as ICI Bangladesh Manufacturers Limited. In 1992 ,
ICI plc divested its share to local management , and the company was renamed Advanced
Chemical Industries [ACI] Limited.
ACI formulates and markets a comprehensive range of more than 125 products covering
all major therapeutic areas, which come in tablet, capsule, powder, liquid, cream,ointment, gel and injection forms. ACI also imports products from world-class
multinational companies like ASTRAZENECA, UK; ELILILLY, USA and UCB,
BELGIUM and markets world-renowned brands like Diprivan, Fluothane, Nolvadex,Accolate, Meronem, Atarax, Humulin, Ceclor etc. in Bangladesh.
ACI is actively engaged in introducing newer molecules and new drug delivery systems
to meet the needs of the future.
ACI introduced the concept of quality management systems by being the first company in
Bangladesh to achieve ISO 9001 certification in 1995 and follows the policy of
continuous improvement in all its operations.
ACI maintains a congenial and supportive relationship with the healthcare community of
Bangladesh, with the belief that business excellence can only be achieved through pursuitof quality by understanding, accepting, meeting and exceeding customer expectations.
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The management of ACI, a competent team of professionals, thus operates with a
progressive attitude to provide effective solutions to satisfy the customer’s needs, through
its products and services of uncompromising quality.
It is engaged in resource and development, manufacture and marketing of prescriptionand non-prescription pharmaceuticals. They realize that pharmaceuticals are directly to
human lives and thus feel that it has an incalculable social liability of providing safe
medicine.
ACI pharmaceutical Ltd is perceives to be one of the finest business entities by the
members with whom it interacts specially the physicians and other health care professionals. Most of the products that it actively markets enjoy leadership position
demonstrating incomparable trust that it enjoys from the health care professionals.
In 1992, this company entered in the international business arena with the export of basic
materials to UK It had to face many hindrances in the beginning.
Now they export their products in different countries. Presently they export in the 16countries. Those are UK, USA, Germany, Holland, Italy, France, Hungary, Japan, China,
Korea, Thailand, Malaysia, Indonesia, India, Pakistan, Singapore and Taiwan.
They face the economic and social challenges in this century and they prepare themselves
to step in to that. Whatever the challenges they face, their motto of providing both human
and animal health care sector with the quality products will never be compromised.ACI pioneered in the launching of anti-migraine drug in Bangladesh. ACI motto is
contributing in the both human and animal health sectors by providing important
medications not available in our country.The company also diversified into new entities in the fine chemicals. They committed to
achieve world class standards is not only limited to formulations but also to its fine
chemical business. This policy ensures supply of cost effective quality materials to other
local companies as well as for use in its own formulated products.
After several years in this business, ACI realized the role of positive work ethic. As they
are in such a business where ethic and moral values are very much needed. And regardingthe pharmaceuticals business they are really following an ethic. Finally it is their strength
to get customer satisfaction.
Over the year of the company has acquires a high degree of the ability of transforming
technological know ledge into commercially viable products through in house expertise
and use of international consultant.
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As they are new in the market and have good marketing channels and they are producinggood quality medicines, so there is a scope for them to expand. They can increase the
production capacity and try to make some new channels to cover more area and sell their
product throughout Bangladesh. They can also increase their product line. If theyintroduce some new brands in the market then there is a chance to acquire good response
from customers.
Through its creation of subsidiaries and affiliation in overseas pharmaceutical markets,
ACI has been actively working towards the internationalization process and building the
brand image of the company’s products worldwide. ACI has established an internationalmarketing network, which has made it the largest exporter of pharmaceuticals from
Bangladesh
Mission
ACI mission is to play a leading role in enhancing the quality of life and well being of the
people of Bangladesh through responsible application of knowledge and skills.
Vision
To attain the vision ACI will devote its resources to provide products and servicesof high and consistent quality, which ensure value for money to its customers.
Endeavor to attain a position of leadership in each category of its business
To create an image for quality of its products and services, productivity of itsoperations and innovative abilities of its employees.
To ensure superior return on investment through healthy and sustainable growth
of the company.
To contribute to the personal well being of their employees.
To encourage and support qualitative improvement of the services of or distributors and suppliers.
To participate in selected government / NGO projects and in community servicesfor the attainment of social goals.
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ACI’’ business divisions
ACI is concentrating in many businesses. The main business divisions are following below:
PharmaceuticalsHealth Care
Consumer BrandsAgribusinesses
TradeProducts
Diagnostics and Medical Devices
Name of the company
Flyban Insecticides Ltd.
ACI Trading Ltd.ACI Formulations Ltd.
Mutual Trust Bank Ltd.Central Depository Bangladesh Ltd.
Computer Technology Ltd.
Apex Leather craft Ltd.Tetley ACI (BD) Ltd.
Quality Policy
ACI’s mission is to achieve business excellence through quality by understanding,
accepting, meeting and exceeding customer expectations.
ACI follows international Standards of Quality Management System to ensure consistent
quality of products and services to achieve customer satisfaction. ACI also meets allnational regulatory requirements relating to its current businesses and ensure that current
Good Manufacturing Practices (cGMP) as recommended by World Health Organization
is followed for its pharmaceutical operations.
Their primary mission is to contribute to better health and quality of life for people.
The management of ACI commits itself to quality as the prime consideration in all its
business decisions. All employees of ACI must follow documented procedures to ensurecompliance with quality standards.
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The pool of human resources of the company will be developed to their full potential and
harnessed through regular training and their participation on seeking continuous
improvement of work methods.
Environmental Policy
ACI Limited is committed to maintain the harmonious balance of our eco-system and
therefore constantly seeks ways to manufacture and produce product in an eco-friendly
manner so that the balance of nature remains undistributed and the environment remainssustainable.
In pursuit of this goal, ACI will
Comply fully with all local and national environmental regulations
Conserve natural resources like water and energy for sustainable development,and adopt
Ensure appropriate treatment of all effluents prior to discharge, to discharge, to prevent pollution or
Ensure appropriate communication and cooperate with internal and external
interested
Create awareness on environmental issue among their employees and suppliers.
Adopt modern waste management technology.
Business Opportunities
Drug & Drug Discovery Service:
ACI Pharma’s Drug & Drug Discovery Service offers contract services to:
Pharmaceutical manufacturers,
Biotech researchers, andBiopharmaceutical companies.
They are open for business development collaboration, strategic alliances and jointventure. They offer quality services and support under one roof in the hands of highly
qualified professionals.
Their professionals are trained in some of the best laboratories in the world such as MIT,
Cambridge, USA; UC Berkeley, USA; Max Plank Institute, Germany; and some of the
best industrial organizations.Quality and Reliability is our hallmark of success. Customer satisfaction is their highest
policy. All under an environment of high confidentiality. Helping to build a healthier
society is their mission for the elevation of human suffering?
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Business Development
ACI Pharm's Business Development group works with the:
Business Development Department of leading pharmaceuticals and
biotechnology companies to acquire products for ACI Pharm's worldwide pharmaceutical business.
Provides commercial input into the product development of leading
pharmaceutical companies on global basis.
To meet these objectives, ACI Pharm seeks to form alliances with biotechnology
companies, small to medium sized pharmaceutical companies, academic institutions, and
other organizations, which may have products and/or technologies, which fit into ACIPharm's business objectives.
Licensing candidates and manufacturers with vision to reach global customers are being sought in the areas of cardiovascular diseases, oncology, bone disorders,
gastoentrology, immunology, infections, hematology, and cerebrovascular diseases.
Corporate Information
ACI Pharm is a highly regarded professional organization committed to quality health
care. We aim to provide sound health and longer enjoyment of life for users of our products.
ACI Pharm is a science based pharmaceutical company committed to meet the needs of
its valued customers through:Research,
Development,
Supply,Distribution, and
Marketing of the highest quality healthcare products.
Since its inception, they have been striving to broaden our services and product ranges to
meet market needs.
ACI Pharm. Inc, is Canada based company-having offices in Canada, Europe, and Asia;
They provide world-class knowledge and expertise to clients in their locality. Their mission guides them to be a leading
research based "pharmaceutical provider of choice" for consumers worldwide.
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As a team of Qualified Researchers, Production, Technical, Marketing, Management, and
Sales force, they strive to accomplish the mission through their commitment to high
values and ethics in healthcare.
Consciousness on consumer-oriented strategies guided them to:
Futuristic research,
Commercialization of latest technologies,Superior customer service,
Proficient distribution services,
Long-term strategic alliances, and
Advanced information technologies applications.
Professionals at ACI Pharm have extensive and diverse pharmaceutical / healthcare
industry experience and global business expertise. You will find us uniquely qualified tohelp you meet the challenges of guiding a product through its entire life cycle.
Financial Performance
Sales turnover increased by 25.4% and Gross Profit increased by 39.1%. Cost of Goods
Sold was reduced to 69.3% from 72.3% of last year. These improvements are due to
higher proportionate sales of pharmaceutical product than last year. Profit after tax
increased by 19.04% to Tk. 109.18 million over the previous year. The Earning Per share(EPS) stood at 6075 this year against Tk. 5067 of last year.
Six Year’s Comparative Statistics 1997-2002Taka
Particulars 1998 1999 2000 2001 2002
Authorised
Capital
500,000,00
0
500,000,000 500,000,000 500,000,000 500,000,000
Issued & Paid
Capital
161,700,00
0
161,700,000 161,700,000 161,700,000 161,700,000
Turnover (Net) 963,316,614
1,199,463,566
1,410,616,965
1,637,408,231
2,052,913,536
Gross Margin 315,950,87
0
360,015,967 402,365,474 453,333,979 630,665,988
Profit BeforeTax
68,173,879 74,758,879 94,929,607 136,715,428 163,602,582
Profit After
Tax
52,673,879 58,258,879 64,129,607 91,715,428 109,180,668
Current Assets 535,009,472
687,478,392 694,845,668 816,320,886 1,062,983,169
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Net Current
Assets
296,407,29
2
273,778,940 236,216,896 206,400,779 192,222,033
Shareowner’sEquity
499,230,444
508,573,073 516,107,680 547,185,608 590,383,526
Dividend 40,425,000 48,510,000 56,595,000 60,637,500 60,637,500
Current Ratio 2.16 1.49 1.52 1.34 1.22Quick Ratio 0.89 0.51 0.49 0.57 0.54
Return on
Equity
10.55% 11.46% 12.43% 16.76% 18.49%
Inventory
Turnover
1.8 2.2 2.2 2.5 2.7
Debtors Period 17 18 20 24 23
W. C.
Turnover
3.3 5.3 6 7.9 10.7
F. A. Turnover 4.9 5.8 6.5 7.7 8.8
Net Asset Per Share
30.87 31.45 31.92 33.84 36.51
Market Price/Share
42.54 27.29 50.45 55.31 54.19
Earnings /
Share
3.26 3.60 3.97 5.67 6.75
Dividend /Share
2.50 3.00 3.50 3.75 3.75
Dividend
Ratio
25% 30% 35% 37.50% 37.50%
P E Ratio 13.05 7.58 12.71 9.75 8.03
Div. Payout
Ratio
77% 83% 88% 66% 56%
E DividendRate
6% 11% 7% 7% 7%
No. of Emps 1,047 1,161 1,157 1,284 1,662
Production Capacity
Production capacity of the pharmaceutical unit 1 is 1,500,000-unit pack per 8hr/ monthand current utilization is 136% and Production capacity of the pharmaceutical unit2 is
375,000 units per 8hr/month and current utilization is 82%. Production capacity of Animal Heath unit 4 is 175,00 unit 8hr/month and current utilization is 30%.
Medical information update
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ACI will shortly introduce a flash mail service and its website updates for the members of
medical profession with latest information for their professional practices.
In Bangladesh, ACI introduced the concept of quality management by being the firstcompany in Bangladesh to achieve ISO 9001 certification that reflects its commitment to
quality in every aspect of business.
ACI wishes to introduce a flash mail service that will update whenever latest information
important for their professional practices becomes available.
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The efficient management and expertise strengthen the industry being well equipped with
modern machineries and equipments. The commercial production started in April 1992
with 8 (eight) antibiotic products. During end of 1996 the production range expanded upto 41 numbers. Recently ACI Pharmaceuticals Ltd achieved ISO 9001 for its Production,
Distributions Marketing, Quality Control, and Sales.
ACI covers the health care community of whole Bangladesh based in both urban andrural markets, through its 18 strategically located depots.
Markets
International market
To fuel the continuous growth of ACI, the company has started exploring international
markets. The quality of ACI products, strengthened by its ISO 9001 certification, has
brought immediate success in Sri Lanka, Yemen and Myanmar. Product registration in
Singapore has just been completed.
Domestic market
Being a developing country, the pharmaceuticals market and at the same time, the
pharmaceuticals industry of Bangladesh is growing. In this growing market, ACI has been able maintain its growth above the market growth through its innovative marketing
strategies as well as products and services of uncompromising quality.
Scientific seminars
ACI frequently arranges seminars and symposia covering a wide range of medical topicsattended by members of health care community. The faculty of these programs usually
consist of both reputed medical experts and experts from marketing team of ACI and its
international principals.
Continuing medical education of physicians and surgeons
ACI regularly arranges CME programs of both physicians and surgeons all over the
country. These programs cover medical problems frequently faced by the practitioners,
update their knowledge, and make them aware of the new therapies and medicaltechnologies.
Responding to doctors’ queries
It is the most regularly performed task of the marketing team of ACI. The company has
developed a postage paid business reply care attached to every literature in which the
doctors usually send their queries. ACI tried to provide a comprehensive answer to the
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queries of the physicians covering all the details. The ACI is also planning to provide
more specialized services to doctors of various disciplines. So doctors will prescribe
more medicine of ACI. The medical department is also planning to publish helpful and practical handbooks or guidebooks of different disciplines.
Medical illustration and audiovisual aids
ACI is ready to assist in preparing presentation packages including computer slides,transparencies and printed text whenever medical experts wish to share their experiences
and results of their research with the health care community.
Reprint services
ACI provides the doctors with reprints of selected publications on topics that can assist
the doctors in their professional practices.
Facilities
The plant is well designed and well equipped with all latest facilities and state-of-the-arttechnologies. The responsibility team of plant workers, supervisors, officers and
managers strictly follow cGMP recommended by WHO and In-process Quality control
methodology for
production and meets all national regulation requirements. All the departments of ACIPharmaceuticals have well experienced professional parsons. The present sales are
showing upward trend and it is expected that within next two years the sales will reach
over 20 million Taka per month. This project is self financed and the factory has over 5acres of land for further expansion and modernization.
Thus the total endeavor is aimed at the welfare and good health of the people so as to present a healthy society.
Company Profile
Description of the Key Products of ACI Pharmaceuticals Ltd.
Amoebicides
Metronidazole 200 mg tablets Metronidazole
400 mg tabletsMetronidazole 200 mg and Diloxanide Furoate
250 mg tablets
Metronidazole 400 mg and Diloxanide Furoate500 mg tablets
Anthelmintics
Mebendazole 100 mg tablets
Mebendazole 200 mg tabletsMebendazole 100 mg Suspension
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Antiallergic drugs
Cetirizine Dihydrochloride 5 mg tabletsCetirizine Dihydrochloride 10 mg tablets
Cyproheptadine Hydrochloride 2 mg tablets
Cyproheptadine Hydrochloride 4 mg tablets
Anticancer drugsBicalutamide 50 mg tablets
Etoposide 100 mg injection
Flutamide 250 mg tabletsAntidepressants and Anxiolytics
Alprazolam 0.25 mg tablets
Alprazolam 0.50 mg tabletsAlprazolam 1 mg tablets
Fluoxetine 10 mg tablets
Fluoxetine 20 mg tablets
Lorazepam 1 mg tablets
Lorazepam 1 mg tabletsAntibiotics and antibacterials
Amoxycillin 250 mgCloxacillin 250 mg capsules
Amoxycillin 500 mg
Cloxacillin 500 mg injectionAmoxycillin 125 mg capsules/ syrup
Amoxycillin 250 mg capsules
Amoxycillin 500 mg capsulesAzithromycin 250 mg tablets
Cefadroxil 125 mg tablets
Cefadroxil 250 mg tabletsCefadroxil 500 mg tabletsCefadroxil 125 mg suspension/drops
Anti-Diabetic
Ciprofloxacin 750 mg tablets
Clarithromycin 250 mg tabletsGatifloxacin 200 mg tablets
Gatifloxacin 400 mg tablets
Lomefloxacin 400mg tablets
Norfloxacin 200 mg tablets
Analgesic & Anti-Inflammatory
ACICOX 100mg CapsAntivirals
Acyclovir capsules/cream
Lamivudine 150 mg tabletsStavudine 15 mg capsules
Antihypertensives
Amlodipine 2.5 mg tabletsAmlodipine 5.0 mg tablets
Atenolol 25 mg tablets
Atenolol 50 mg tablets
Carvedilol 3.125 mg tabletsCarvedilol 6.25 mg tablets
Carvedilol 12.5 mg tablets
Carvedilol 25 mg tabletsDiltiazem Hydrochloride 30 mg tablets
Diltiazem Hydrochloride 60 mg tablets
Doxazosin 2 mg tabletsDoxazosin 4 mg tablets Enalapril Maleate
5 mg tablets
Felodipine 2.5 mg tablets
Felodipine 5 mg tablets
Lisinopril 5 mg tabletsLisinopril 10 mg tablets
Propranolol Hydrochloride 40 mg tabletsPropranolol Hydrochloride 80 mg tablets
Antidiabetics
Gliclazide 40 mg tabletsGliclazide 80 mg tablets
Metformin 250 mg tablets Metformin 500
mg tabletsMetformin 850 mg tablets
Rosiglitazone 2mg tablets
Rosiglitazone 4mg tabletsRosiglitazone 8mg tabletsPioglitazone 15mg tablets
Pioglitazone 30mg tablets
Antifungals Clotrimazole 200 mg
Fluconazole 200 mg capsulesMiconazole Nitrate cream
Antimalarials
Mefloquine 250 mg tablets
Mefloquine 500 mg tabletsAntiulcerants
Lansoprazole 15 mg capsules
Lansoprazole 30 mg capsulesOmeprazole 10 mg capsules
Omeprazole 20 mg capsules
Pantoprazole 40mg capsulesRanitidine 150mg tablets
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Stavudine 20 mg capsules
Zidovudine 300 mg tabletsAnti- Cholesterol
Guggulsterones 25 mg tablets
Simvastatin 5 mg tablets
Simvastatin 10 mg tabletsSimvastatin 20 mg tablets
Eye and Ear preparations
Acyclovir BP 3% w/w ointmentCiprofloxacin 0.3% w/v drops/ ointments
Neomycin 0.35% w/v drops/ ointments
Norfloxacin 0.3% w/v drops/ ointmentsOfloxacin 3.0 mg drops
Pefloxacin 0.3% w/v drops
Timolol 0.25% w/v drops
Anti-inflammatory
Celecoxib 100mg capsulesCelecoxib 200mg capsules
Diclofenac Sodium 50 mg tablets
Diclofenac 50mg tablets
Paracetamol 500mg tabletsDiclofenac Sodium 25mg/ml Injection
Ibuprofen 200 mg tablets
Ibuprofen 400 mg tabletsIbuprofen 600 mg capsules
Ibuprofen 200 mg tablets
Paracetamol 325 mg tabletsIbuprofen 400 mg tablets
Paracetamol 325mg tablet
Ketorolac Tromethamine 10mg tablets
Meloxicam 7.5 mg tablets
Meloxicam 15 mg tablets Nimesulide 100 mg tablets
Nimesulide 50 mg dispensable tablets Nimesulide 10mg/ml suspension
Nimesulide gel 1%w/w
Piroxicam 10 mg capsulesPiroxicam 20 mg capsules
Rofecoxib 12.5mg tablets
Rofecoxib 25mg suspension
Prescription Drugs
Prescription drugs are drugs that are not locally available without a physician's
prescription.
Anti-convulsant DrugsAnti-Angina Drugs
Anti-Fungal Drugs
Anti-Itch DrugsAnti-Viral Drugs
Anti-Diabetic Drugs
Anti-Asthmatic DrugsAnti-Hypertensive Drugs
Antibiotics
Anti-Migraine DrugsAnti-Rheumatic Drugs
Anti-Protozoal Drugs
Tricyclic Anti-depressants
Anti-Arrhythmic Drugs
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Anti-nausea Drugs
Anti- Parkinson Drugs
Anti-Psychotic DrugsMuscle Relaxants
Digitalis Drugs
Anti-Gastroesophageal Reflux DrugsAnti-Retroviral Drugs
Anti-Tuberculosis Drugs
Anti-Ulcer DrugsAnti-Hemorrhoid Drugs
Anti-Spasmodic Drugs
Anti-malarial Drugs
Non-steroidal Anti-inflammatory Drugs: Some can be bought over the counter;others are available only with a prescription from a physician or dentist.
Immuno-Suppressant Drugs
Anti-Insomnia Drugs
Anti-helminthic DrugsCentral Nervous System Stimulants
Decongestants: Some decongestant products require a physician's prescription butthere are also many non-prescription (over-the-counter) products.
Anti-Coagulant Drugs
Bone Disorder DrugsInfertility Drugs
Topical Antibiotics: Some topical antibiotics are available with a prescriptiononly.
Diuretics
Vasodilators: In the forms used for treating high blood pressure (tablets or injections), these drugs are available only with a physician's prescription.
Blood-viscosity Reducing Drugs
Beta BlockersExpectorants: Some products that contain are available only with a physician's
prescription
Anti-histamines: Some Anti-histamine products are available only with a
physician's prescription.Penicillins
Barbiturates
LaxativesACE inhibitors
Anti-anxiety Drugs
Urinary Anti-infectivesMAO Inhibitors
Opioid Analgesics
Bronchodilators
Ophthalmic Antibiotics
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Smoking Cessation Drugs: Some products are available only with a prescription.
Protease Inhibitor
Anti-depressant DrugsAlpha1-adrenergic Blockers
Tetracyclines
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Products
ACI Pharm's Herbals and Nutraceuticals division is engaged in developing, producing
and marketing herbal medicines, nutraceuticals and food supplements. They applyscientific knowledge of medicinal plants and herbs to meet the growing demand for
natural health products. They use proprietary technologies to improve the efficacy of
natural substances and conducts clinical studies that follow the rigorous guidelines of the pharmaceutical industry to provide empirical evidence of health benefits.
The company employs experts in the fields of ethnobotany, nutrition, and various medical
disciplines and works closely with major hospitals, patient groups and the food and health
regulatory agencies. All products are manufactured in compliance with GMP standards of
high quality control.
Products are marketed around the world and include:
Promale DS Caplet Femigorex CapletPolyflex DS
Caplet
Leverex Plus Capsule Immuneplex Capsule Prosleep Capsule
Brestplus Capsule Cardiopro CapsuleAsthacure
Capsule
Proslim Caplet Stresfree Capsule Healthpro CapletMultivit Caplet Glu Products
ACI veterinary Science specializes in the development, manufacture, and marketing of original veterinary and nutritional products. The company has a broad range of
nutritional, antibiotic, anthelmentics, blood protozoan disease, ruminotonic, flukicides,
and Vitamin supplements to enhance animal health and productivity.
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Products are marketed around the world and include:
Antibiotics
Flukicides
Ruminotonic
Anthelmentics
Corticos Steroides
Anti-Mycoplasmic Drugs
Inflammary Infusion for Mastitis
Drugs for Blood Protozoan Diseases
Vitamins Supplements & Nutritional Products
Service
Supply Management
For Pharmaceutical customers: Supply management resource provides you the services of
order management, supply management, and distribution support for pharmaceutical and
medical-surgical supply needs. Supply Management offers advanced order managementcapabilities including full catalog searches, customer-specific pricing, product
availability, and order status - all provided with up-to-the-minute, real-time accuracy.
ACI Pharm is an important link between suppliers & buyers on global basis. Associate
companies of ACI Pharm manufacture quality pharmaceutical products and are involvedin Research and Development. They are a young, dynamic and growing
company focused on supply chain management (distribution, supply, and marketing pharmaceutical products).
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Pharmaceuticals Marketing & Management
ACI Pharm. Inc, provides a full spectrum of market development, product development,sales force management, direct-to-consumer advertising, global product launches, and
product life cycle management and targeted communications services in support of
product launch.
They provide technical expertise in regulatory affairs, industry training, sales andmarketing training, international business development, registration, commercialization
and management consulting. Their market chemicals, laboratory reagents, diagnostics,
pharmaceuticals, nutraceuticals, herbaceuticals, and health food supplements. They also
help companies and organizations to focus their efforts in order to capture niche markets.They maintain excellent partnerships with consumer product companies in understanding
the regulatory hurdles and help us in market development.
Their strategic alliances and in depth market knowledge enable us to deliver a full range
of innovative product commercialization, marketing, and distribution offerings for manyof the leading pharmaceutical manufacturers. With superb management skill, sound
financial strength, and capability to maintain the strategic competitive advantage provide
both the products and service of your choice. They offer customized solutions to eachassociate company and its products in different markets. Their people work closely with
customers and professionals to understand consumer's changing and devise strategies to
support their business objective. They commitment to meet the requirements of different
types of pharmacies ushered their to develop various types of marketing tools. In pursuitof their vision for the future of healthcare, ACI Pharmaceutical offers a complete package
in supply, distribution, and marketing.
ACI Pharm's uniqueness is not only the breadth of service offerings, but also its ability to
help us drive market share and capitalize on business opportunities when they arise,whether it's accelerating adoption during product launch or increasing market share from
growth to maturity. Wherever your product is, and wherever you need to take it, you'll
see the value of working with strategic thinkers who are committed to customized
solutions- and a level of personal involvement that sets them apart.
Their day-to-day activities include:
Preparation of regulatory affairs documentation.
Registration of products with respective regulatory organization and
ministry.
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Trade mark and brand name registration with respective ministry.
Market research and strategic marketing for associate companies.
Product concept to product development and clinical trails.
Obtain import licenses and temporary quotas for products.
Preparation of culture and language based customized marketingcommunication materials, e.g. detail kits, promotional literature, advertising,seminars, etc..
Daily retail and wholesales customer visits by qualified professionals.
Pharmaceuticals markets and products database management and supply.
Systems analysis and development of user specific software for manufacturers, retailers, and hospitals.
The animal health division and the Present Problem
The animal health division of ACI Pharmaceutical started its journey in the year 2000with the purpose to supply animal health care products to the market. And from the
very beginning of their journey this division of ACI Pharmaceuticals was performing
well to satisfy their in-house customers. They have started with a very small product lineand within this short period of time they have increased the product line. At present they
are having 50 different products including vitamin, Feed Premix and antibiotic.
Although the animal health care division have some limitation but even though they haveshown a good performance. And lastly it has been found that they have a huge demand in
the local market. These demands compel them to supply product to the customers.
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Unethical business policy of market
ACI is a one of the best leading Pharmaceuticals Company in our country. ACI is also thefirst Company in Bangladesh to get certification of ISO 14001. ACI motto is to
contribute in the both human and animal health sectors by providing important
medications which are not available in our country. They face the economic and socialchallenges in our country. Whatever the challenges they face, their motto of providing
both human and animal health care sector with the quality products will never be
compromised. ACI employees are proud of their work culture, business ethics andenvironmental consciousness.
After several years in this business, ACI realized the role of positive work ethic. As theyare in such a business where ethic and moral values are very much needed. And regarding
the pharmaceuticals business they are really following an ethic. But there are some
unethical business policies in the medicine market that is very unexpected. In our country
every year almost one new pharmaceutical company establish. For marketing their new products they follow the unethical business policy. Some of the small companies give
bribe to some doctors to write down their medicines in the patient’s prescription. But it isvery illegal according to our country’s law and also condemnable acts. In this way they
want to expand their marketing. But it has a bad impact on medicine market. It will resist
the improvement of quality of the medicines. And public health will be harmful. So, itshould be strictly protected. Government should take the necessary step to stop these
unethical businesses. By concerning of public it can resist.
Under rate crisis
In our country every year almost one new pharmaceutical company is being established.
For marketing their new products they follow the unethical business policy. Some of thesmall companies give bribe to some doctors to write down their medicines in the patient’s
prescription and some of the companies are trying to market there
products under actual rates. They supply the medicines in the marketing below theaverage market rates. In this way they want dumping and influence into their products
over other companies products. But it is very illegal according to our country’s law and
also condemnable acts. In this way they want to expand their marketing. But it has a bad
impact on medicine market.
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In the case of promoting the product at present they do not have any promotional activity.
They only have the brochure where they try to introduce their products. Besides the
health care division does not have any separate marketing channel.
The management of ACI Pharmaceuticals by the time has found a favorable notion fromthis animal health care Division. And for that reason they want to start a new journey. But
they are having some problem regarding the market potential. So they need to justify the
demand of the health care products. And for doing that they are facing some problems.
Animal Health Care Products
Vitade
Oxin WS
Sulfamix+K
Enro 10Tylos
Vital CPolymix WP 10 for Layer
Polymix WP 21
Polymix WP 22Polymix Salinomicin-mix 12%
Polymix Amprol-Mix 25%
Polymix CLS 1500 WS
Polymix SPS Super Polymix Flavomycin-Mix 10%
Polymix Multivit Amino 26
Polymix SPT-5Polymix Liquid Disinfectant
Livasol WS
Daxolite
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Medicines - an important material for commercial poultry farm
Unlike other countries, Bangladesh is also facing the problems of animal diseases. Thediseases are affecting the Poultry Firms directly and indirectly. So, at any cost farmers are
maintaining the firms out from diseases otherwise starting from epidemic to severe
financial loss may incur. Usually Bacteria, Virus, Saprophytes, Fungus, Malnutrition,Chemical Reaction and some other unknown diseases are responsible for direct and
indirect infections. Generally the Bangladeshi farmers do not know that much about the
poultry diseases. Farmers think about the treatment after the diseases attack the poultry.Most of the cases small farmers do not show interest to take prevention about diseases in
order to avoid the cost. Though some farmers has the vaccination, still they do not bother
for the Chemical Reaction, malnutrition and other diseases and as a result they become
the victim without being aware of it. Infections are always a big threat for Poultry health.Ranikhet, Gamboro, Faul Pox, Infectitous Broncataties, Coccideosis, Infectus Coraiga,
Aflatoxicosis, Eggdrop syndrome etc are having a direct effect on poultry firms. If not
controlled it can be turned into an epidemic. Also birds are affected with malnutrition for
feeding of low quality foods.
Medicines, Vaccines and Vitamins are very important among the other ingredients. Most
of these ingredients are imported from Europe, America, Korea, Singapore, and India.
There are some reputed companies who are importing and marketing these medicines,vaccines and vitamins. Now vaccines worth have 16-core and medicines worth of 60 core
are available in Bangladesh but farmer are being deceived because of the supply of some
low quality products from some companies. As small farmers are more dependent on
dealers and agents, the possibility of being deceived is higher for them.
The management of ACI Pharmaceuticals by the time has found a favorable notion fromthis animal health care Division. And for that reason they want to start a new journey.
The animal health care division of ACI Pharmaceuticals thus has a good prospect in the
present market. This is indeed a great opportunity of ACI to in crease their market.
Some of them are doing unethical practice by supplying the medicines at a high rate,
which is a huge waste of money. The farmers should be aware about them and theyshould collect the medicines from the reputed companies but recently farmers are
becoming more aware about
the diseases and they are trying to learn about the diseases so that they can avoid thesituation.
Diagnosis of disease: an important activity to save the poultry industry
Disease creates problems in the good health of different parts of the body. Not only for
human being, it is applicable for all the animals of the earth, which is very true about the
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poultry chicken because they are very sensitive about any mismanagement. They need
some extra care as they grow in a sensitive environment. They also may react in different
weather and the diseases may attack climate and the chickens and hens if the environmentis not controlled. That's why it very important to save them from any kind of diseases for
marketing the poultry. Though generally farmers give vaccines to the poultry but it has
been found that the poultry are becoming sick and epidemic. The reason behind isfarmers do not check whether the vaccines are ineffective or not. Vaccines is use to
protect the poultry from the diseases and microbes are entered through the vaccines and if
microbes do not enter in sufficient amount and if the activity does not contain the securitythen the vaccination will be a lost project. As farmers have least idea about Ranikhet,
Gamboro, Faul Pox, Infectitous Broncataties, Coccideosis, Infectus Coraiga,
Aflatoxicosis, Eggdrop and there is a very high possibility to be infected by them, the
farmers should have the clear concept about the diagnosis. If the farmers can detect thediseases beforehand then by taking preventive measures they can save some abnormal
loss and that's why it is very important to know about the diagnosis of the diseases.
As Bangladeshi farmers are weak in poultry management, in the same way they have lack
of knowledge about the proper diagnosis of the poultry also. It is one of the major reasonsthat epidemic takes place. To save the poultry from all the diseases and infections the
farmers should have a strict organic security and also they have to monitor whether the
poultry conducting any unusual behavior or not. It's better to prevent them by taking thenecessary action beforehand rather than taking the action to feed the medicines after the
infection. This will
give two advantage, one is it will save some unusual expenses and it will have less
indirect effect on human body. So it will be a profitable thing if farmers take care about proper diagnosis of the poultry. That's why farmer should take necessary training on
diagnosis and should maintain a regular communication with the diagnostic centers and if
necessary there should special diagnostic zones adjacent to the big farms. The officials of different diagnostic centers can visit the farms often and through that the farmers can
learn to diagnosis and to take the proper help form the concerned department.
Government, Private sector and other big entrepreneurs can invest to establish diagnosticcenters.
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Foreign Investors can also be called for this. It is necessary to establish the latest and
scientific diagnostic laboratory in Bangladesh. There are few diagnostic centers that are
not sufficient enough to meet the demand of the poultry industry. It is agreed that to makethe poultry industry profitable, it is necessary to give importance to the diagnosis sector
and establish latest and scientific diagnostic centers.
Animal health care products and ACI Pharmaceuticals
In Bangladesh private sector investment in rural based agro-industries is significantenough. Established business houses are yet to divert their attention in such non-
traditional propositions. However, towards end 80's a huge number of poultry farms have
come up with keen interest in development of poultry sector and subsequently became
active as multidimensional conglomerate. As a result it has been noticed that a strongdemand has risen up for animal health care products among which different types of
veterinary items are mostly noticeable.
In Bangladesh per capita consumption of meat is below I kg. Assuming that, if we can
increase this figure up to 1.5 kg then a dramatic change in our poultry sector can beobserved.
To fulfill this gap in between high demand and poor supply of animal health care
products domestically ACI Pharmaceuticals has recently introduced a new product line
that gives much emphasis on Vitamins (different kinds of vitamins which are required for
the rapid growth of chicken) and Ox Tetracycline (a kind of medicine used for preserving poultry feed) required for poultry farming. This recent project follows up the company's
new idea to establish a full-fledged animal health care division namely ACI health care
division with its marketing infrastructure. The company has set up its target to gain 25%to 30% market share of the domestic market of animal health care products.
Simultaneously, the project goal is to hold the position among the top five companies in
the related field by the year 2005/2006.
Within the next few months ACI Pharmaceutical is planning to launch their animal health
based products in the market. As a result, in present days, they are passing through asituation, which need information to make decisions regarding the market of the products
of animal heath care product line of the company. In this respect, the company is in a
need to figure out the market potential for animal health based products.
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As the prime products of this animal health care product line are Vitade (Vitamin
83Ad3E) and Oxin WS (Oxytetracycline Hydrochloride) the company is interested to
consider these two products for measuring market potential. Here market potential has been defined as the current demand among the customers of our country for animal health
care products of ACI Pharmaceuticals.
Consumption of Animal Heath care products
In this case ACI only concentrate to the information about the Animal health care
products. Animal health care products increase in Consumption in many reasons:
Festivals Like EidWeather Fluctuation
Seasonality Effect
Temperature Fluctuation
Others
For these following-mentioned two generalized reasons the animal health care productwill be getting popular day by day and that is why there is a market potentiality for this
product.
Increase in consumption for both the increases in demand during festivals, and
fluctuation of weather.
Increase in consumption during the pick season.