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Social Media for Your JobSearch

MarenHogan

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What is social media?

• SocialMediaispeoplehavingconversa4onsonline

• Therearemanywaystodothisincludingblogs,vlogs,communi4es,networks,wikis,microblogging,professionalsites,RSS,messageboardsandmediasharingapplica4ons

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Why does it matter?

• SocialNetworksarethemostpopularkindofsite.Yes,evenmorepopularthanthat.

• Thereareover200Millionblogs;73%ofac4veonlineusershavereadone;45%havestartedtheirown

• 57%areonasocialnetwork

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This is not a fad

• Itisafundamentaldifferenceinthewaywecommunicate.

• Itistooeasyandtoofreenottogetinvolved

• Thefirststepisthesimplest.Go,andlisten.

• Nolongeramonologue,butadialogue

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Take your time

• Beprepared.

• Useyourmasterresume.

• Haveanicepicture(headandshoulders)availableonyourdesktopforeasyupload.

• Don’trushthroughit.Avoidtypos.

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Your New Job

• Youhavetolearntobeamarketer

• Howquicklycanyoudescribewhatyoudo?

• 30secondelevatorpitch

• Businesscards

• LinkedInprofile

• Emailaddress,getaprofessionalone

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Consider Your Location

Sometry…

• Purchaseabillboard

• Startablog

• Hireacareercoach• Wearasignonyour

person

• Makeayoutubeplea

Youshouldtry…

• Reworkyourresume

• Createonlineprofiles

• Contactrecruiters

• Makeaprofessionalsite

• Tryavisualresume

• Network

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Where do I look?

• Bigjobboards(Monster,CareerBuilder)

• Nicheandlocaljobboards(CareerLink)

• Newspapers(OWH)

• Trade,Professional,Associa4onwebsites(HRAM)

• Aggregators(Indeed,SimplyHired)

• SocialNetworkingSites(LinkedIn,Twi`er)

• YourNetwork‐Doyouhaveone?

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Powerful People are Online

• Linkedinhas30Musers

• Facebookhas150Musers.Averageage25.Fastestgrowingdemographicis55+

• Twi`er(following&followers)

• Ninggroups

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They’re using it too

• Recrui4ngProfessionalsarebeingencouragedtosearchforcandidatesonline

• HRProfessionalsarelearninghowtovetcandidatesandmeasureemployeeengagementviawebbasedapplica4ons

• Iftheyarethere,youshouldbetoo.

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LinkedIn

• LinkedInisaprofessionalsitewhereyoucanlistvirtuallyanythingyou’dwantanemployertoknow.

• It’sanonline,comprehensiveresumethatiscompletelysearch‐friendly.

• LinkedIncanalsoprovideyouwithvaluablenameswhendoingatargetedjobsearch.

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Getting started

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Headline

• Bespecificaboutyourloca4onandindustry,avoidjargonintheheadline

• Usethe“Headline”asawaytoa`ractvisitors.Includewhatyoudo,specializeinorwhatyouarelookingfor

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Show what you are working on

• Namely,yourjobsearch

• Thiscanbeupdatedasfrequentlyasyouwish

• Saywhatyouaredoinginreal4me

• Thiswillshowinyourconnec4on’s“NetworkUpdates”

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Add your online places• Defaultis“MyCompany”

“MyWebsite”“MyBlog”

• Edittonameyourcompany,nameofwebsite,etc

• Moreclickthruswhensitesarenamed

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Who are you and what do you do?• Summary=30second

elevatorpitch• Whoyouare,whatyou

do,whatyouareinterestedin

• Special4escanbeusedaskeywordsandacronymsspecifictoyourindustry

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Online Resume

• Thisisyourresumewithnolengthconstraints

• Bedescrip4veandprovidenumbers

• NOWyoucanusejargon(SEOforDummies)

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Education

• Majors

• Cer4fica4ons

• Minors

• Addi4onalEduca4ons

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The beginning of transparency

• Hobbies

• Interests

• Volunteers

• Thesethingsdisplaya“commonground”fromwhichtostartaconversa4on

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Your Groups and Associations

• Includepersonalandprofessionalgroups

• Therearelotsofgroupsyoucanjoinaswell.

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Honors and Awards

• Includepersonal,professional,andvolunteernomina4onsandawards

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How to get in touch with you• Youmaywanttoaddamessage

• Youmaywanttoaddyouremailaddress

• InterestedIn=whoyouarelookingtoconnectwith

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Your Personal URL• PersonalizeyourURL• Addthistoyouremail

footer• Whencommen4ngon

websites,blogs,industryleavethisURLforpeopletofindyou.

• Includeitwhensigningupforevents

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LinkedIn Tips

• CreateaspecificemailaddressforyourLinkedInaccount

• Archiveunwantedorunknownconnec4onrequests• 5IDon’tKnowscangetyouintroublewithLinkedIn• 3,000Invita4onsallowed(canrequestformore)• Personalizeinvita4onsorcreateyourowntemplates.

LinkedIntemplatesareboring.• Writerecommenda4ons• Par4cipateinQues4ons&Answers

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Your Linked In Profile at Work

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Ask yourself. . .

Lookatyourprofile,wouldyouwanttoconnectwithyou?

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Twitter

• Twi`erisamicrobloggingservice

• AgreatwaytogettoknowalotofpeopleFAST

• Peopleofeveryindustrycongregatehere

• Verygrayareabetweenprofessionalandpersonal

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Using Twitter For Job Search• Tellpeopleyou’relookingbutnotallthe4me• Givemoreinforma4onthanyouget• Followpeopleinyourindustryaboveyourdesiredposi4onandBELOWyourdesiredposi4on

• UseTwi`erSearch,Twi`erholic,TwelloworaGooglesearchtofindusersby4tleand/orcompany

• Twi`erSearch:enterkeywords,acronyms• TwitHire• Completeprofilewithkeywordsandalinktosomething

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Twitter: Need to KnowProfile: Use wordspeople will be searchingfor in your industry

Follow: People whointerest you and can be aresource.

Followers: Provide usefuland relevant informationfor your followers. Showyourself to be an expert.

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Why Twitter is useful. . .

Find things relevant toyour “audience”. Askquestions and useresources!

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Red branch mediaFind people to followbased on sourcematerial, location orpopularity

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Who says theYellow Pages are dead?

Twellow.com

Search.twitter.com

Twitterholic.com

Tweetgrid.com-Allows you to put inhashtags to searchpopular industrygroups, events(#journchat, #gno,#smbmsp, #sxsw)

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Facebook• Connectwith:

– Family&Friends– Joincompanypages,industryandloca4onspecificgroups– Currentandformerco‐workers– Folksinyourindustry– Acquaintancesyouwanttokeepintouchwith

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Your Profiles• Google

• VisualCV

• OpenZine/Issuu

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Red branch mediaHow accessible are you?

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Use your site as a resource

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Mistakes With Social Media

• Usingindustryjargonandacronymswiththosenotintheindustry

• Profilesthatdonotincludekeywordsthatallowotherstofindyou

• Notlinkingoraddingwidgetsto/fromyourotherpages(LinkedIn,Facebook,Twi`er)

• Failuretomovefromonlinerela4onshipstoinperson

• Notintroducingyourfriendsandconnec4onstoeachother

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Places to host your work

• Box.net

• Wordpress.com

• Slideshare

• Openzine

• Emurse

• Isuu

• Scribd

• Byhos4ngononeoftheseeasytouseplasorms,youcanpointpeopletoyourresume/porsolio/profilefromanyotherdistribu4onsite.

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Red branch mediaResources• JibberJobber–Careermanagementtool• AlltopHRandAlltopCareers–Blogaggregatorwithlotsofuseful

content• Quintessen4alCareers–Templates,advice,ar4cles• Job‐Hunt.org–Lotsoflocalanna4onallinks• DanSchawbel–Personalbrandingguru• Indeed• SimplyHired• SocialMediaHeadhunter|@smheadhunter• BeYourOwnHeadhunter.com• EmploymentDigest.net• Marenated.com

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Still need help?

• Iconsultwithjobseekers,employersandrecruitersonthebestmessageandsocialmediastrategytouse.

• (402)215‐4440

• Maren@redbranchmedia.net

• www.marenated.com