HR CARE SEMIOTICS CLUB_ CORPORATE DRESS CODE_21032015
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Transcript of HR CARE SEMIOTICS CLUB_ CORPORATE DRESS CODE_21032015
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МАСТЕР-КЛАСС
Знаки статуса и характера в языке дресс-кода
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ЗАДАЧИ ДЕЛОВОГО СТИЛЯ
НЕЙТРАЛЬНЫЙ ЭМОЦИОНАЛЬНЫЙ ФОН ОБЩЕНИЯ
ФОКУС НА РЕШЕНИИ ПРОФЕССИОНАЛЬНЫХ ВОПРОСОВ
УПРАВЛЕНИЕ ВПЕЧАТЛЕНИЕМ
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В первую очередь внимание при оценке внешнего вида привлекает КИНЕСИКА (манера общения, культура речи, жесты, пластика, пр.)
УПРАВЛЕНИЕ ВПЕЧАТЛЕНИЕМ
Легче прочих элементов управления впечатлением поддается корректировке
костюм
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ОСНОВНОЕ ПРАВИЛО КОНСЕРВАТИВНОСТИ
ЧЕМ ВЫШЕ
ТЕМ МЕНЬШЕ
- КОНСЕРВАТИВНОСТЬ- СТАТУС
- разнообразие деталей- эмоциональность- визуальная информация
По мере повышения уровня консервативноститребования к внешнему виду становятся строже, а визуальная информативность костюма снижается.
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СЛОВАРЬ ИМИДЖ-АНАЛИЗА
ЭЛЕМЕНТЫ КОМПОЗИЦИИ
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1 элемент:СИЛУЭТНАЯ ЛИНИЯ
Линии и силуэтные геометрические формы задают базовый эмоциональный фон и пластику костюма
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1 элемент:ТИПЫ ЛИНИЙ
Базовая линия – главная эмоция
Второстепенные линии – нюанс/контраст (т.е. гармония/усиление/новое сообщение)
«Надеть на себя линию» Константин Богомолов,
имидж-дизайнер, теоретик моды
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2 элемент: ЦВЕТ и ЦВЕТОВЫЕ СОЧЕТАНИЯ
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3 элемент: СТАТИКА и ДИНАМИКА
Композиция из 5-6 визуальных средств
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КОЭФФИЦИЕНТ КОНСЕРВАТИВНОСТИ
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КОЭФФИЦИЕНТ КОНСЕРВАТИВНОСТИ
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КОЭФФИЦИЕНТ КОНСЕРВАТИВНОСТИ
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КОЭФФИЦИЕНТ КОНСЕРВАТИВНОСТИ
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ЭЛЕМЕНТЫ ДРУГИХ СТИЛЕЙ
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ПРИМЕРНЫЙ АЛГОРИТМ ИМИДЖ-АНАЛИЗА
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ПРИМЕРНЫЙ АЛГОРИТМ ИМИДЖ-АНАЛИЗА
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ПРИМЕРНЫЙ АЛГОРИТМ ИМИДЖ-АНАЛИЗА
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ПРИМЕРНЫЙ АЛГОРИТМ ИМИДЖ-АНАЛИЗА
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ЭМОЦИОНАЛЬНЫЙ ИНТЕЛЛЕКТ
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ПРИМЕРЫимидж-анализаделового стиля
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